What Is A Strategic Hire
People and Culture

What Is A Strategic Hire? Here's A Simple 7 Step Guide

Ian Cook

June 11, 2024



Did you know that companies with strategic hiring processes experience 21% greater profitability

Strategic hiring is more than just attracting top talent in the short term - it's a strategy to build your employer brand for long-term talent acquisition success so your business attracts the ideal candidates in the future, too.

So, let's dive in!

What Is Strategic Hiring Exactly?

Strategic hiring, also called strategic recruitment, is a comprehensive approach to finding, interviewing, and hiring the best people for your unique company - and, importantly, your company culture.

Here are the benefits of following effective recruitment strategies:

  • Improved Quality of Hire
  • Reduced Time-to-Fill
  • Cost Savings
  • Better Employee Retention
  • Increased Employee Engagement
  • Enhanced Employer Brand
  • Alignment with Business Goals
  • Adaptability and Innovation
  • Competitive Advantage

What Are The 7 Steps For More Strategic Hiring?

Implementing strategic recruitment efforts requires a systematic and step-by-step approach. By following a well-defined plan, you can attract, select, and hire the best candidates. 

Step 1: Grow Your Employer Brand

Building a good employer brand is an integral part of the strategic hiring process, from attracting to retaining employees. Your employer brand tells people about your company's culture, beliefs, and positive experiences. 

To build a strong employer brand, ensure your messages align with your values, share success stories from your employees, and talk about what makes your culture special. A strong employer brand helps you build your talent pipeline and can give you a massive edge over competitors.

Step 2: Clearly Define Your Hiring Goals

The first step in strategic hiring is to set clear hiring goals, ensure that the hiring process aligns with business goals, and identify the necessary skills for candidates. This will help you focus your recruitment efforts.

It's also important to consider how each job will impact your organization and the skills that will be required. Addressing any gaps in your team will enable you to attract and hire top talent, setting you up for success.

Step 3: Develop a Talent Acquisition Strategy

After setting hiring goals, the next step is to devise a plan for finding good candidates. This includes making a strategic plan for hiring people, including company branding, methods for finding candidates, and recruitment timelines.

This is where your employer brand really shines, and you can use video tools like Vouch to better attract the right candidates across social media channels like LinkedIn, reaching a wider candidate pool and reaching both active and passive job seekers.

Step 4: Craft Better Job Descriptions

Writing clear, concise job descriptions is a crucial part of strategic hiring. These job titles are more than just a "list of duties and requirements"; they're also chances to find the best candidates and show them what it's like to work for your company. 

One way to improve your job descriptions is to use candidate personas to better focus on what "your ideal candidates are looking for." If you're new to personas and need any help, we could suggest contacting your marketing team, as they likely use personas every single day!

Step 5: Create A Remarkable Candidate Experience

Providing a great candidate experience is everything when it comes to long-term hiring success. Remember, if you have 100 applicants for 1 job, 99 people might be perfect for another role in your company if they don't get this one.

Communication and feedback are key, and you can find a little guide here on Improving Your Candidate Relationship Management

Step 6: Simplify Onboarding for New Hires

Simple onboarding is critical to strategic recruitment. During the onboarding process, help new employees get used to their new jobs by giving them the tools, training, and support they need - without overwhelming them. 

A guide or a buddy to help them is also a great strategy that goes a long way during onboarding to boost happiness, retention, and long-term success.

Step 7: Leverage Data-Driven Tools

New platforms and tools can help with the candidate screening and hiring decision process. ATS (applicant tracking systems) make life easier for hiring managers.

Modern video tools like Vouch can also rapidly improve recruiting and onboarding by making personalized videos that welcome new employees, introduce them to key coworkers, and dive into your company culture.


What is strategic recruiting?

Strategic recruiting is a proactive way to find and hire good people, ensuring that the hiring fits in with the company's long-term goals.

How can small businesses implement strategic hiring practices?

Small businesses can achieve success by strategically hiring, setting clear hiring goals, and leveraging first-hand sources like employee referrals. 

What role does company culture play in strategic hiring?

Company culture is an integral part of strategic hiring because it affects every hiring manager's decision.

How does strategic hiring differ from traditional hiring?

When hiring traditionally, people are usually employed to fill urgent positions, and long-term organizational goals are only sometimes taken into account. Strategic hiring, on the other hand, plans to meet future talent needs.


A strategic recruitment process is crucial for the successful growth of any business. Setting clear goals is just the start, and this article outlines seven steps for more strategic hiring, which are:

  1. Grow Your Employer Brand: Building a strong employer brand helps attract and retain employees by showcasing your company's culture and values.
  2. Define Your Hiring Goals: Clearly outline your hiring goals and the skills needed for each role to focus your recruitment efforts.
  3. Develop a Talent Acquisition Strategy: Create a plan for finding candidates that includes branding, candidate sourcing methods, and recruitment timelines.
  4. Craft Better Job Descriptions: Write clear and concise job descriptions that attract top candidates and provide insight into your company's culture.
  5. Create A Remarkable Candidate Experience: Provide a positive experience for candidates, even if they're not selected, to maintain a good reputation and potentially hire them for future roles.
  6. Simplify Onboarding for New Hires: Make the onboarding process simple and supportive to help new employees adjust to their roles.
  7. Leverage Data-Driven Tools: Use tools like applicant tracking systems (ATS) and modern video tools like Vouch to streamline the recruitment and onboarding process.

Like to try Vouch?

Loved by companies like Canva, Nike, Cisco, Stryker, HubSpot, Amazon, and more, tools like Vouch make leveraging video in your business remarkably easy.

Book a Vouch demo today and chat with a video content marketing expert.

Ian Cook

Ian Cook

Creative Lead

Lights. Camera. Traction

Cut through the noise with video.