Finding top software engineers has never been tougher.
Even with the rise of AI, according to the Bureau of Labor Statistics, employment of software developers is projected to grow 25% from 2022 to 2032, much faster than the average for all occupations (source).
With growing demand for cloud computing, machine learning, and digital transformation, companies need a hiring strategy that’s fast, effective, and built for scale.
Here’s a proven 7-step framework to recruit and retain the best software professionals, backed by data and industry tools like Vouch to simplify the recruitment process while improving candidate experience.
Step 1. Build Your Software Employer Brand With Vouch
When it comes to attracting software engineers and full-stack developers, your employer brand is everything.
Developers have endless options, so you need to stand out with an authentic story.
Vouch’s employer branding solution lets you:
- Share video testimonials from your information technology team, technical leads, and cloud architects.
- Showcase your agile software development culture and the career opportunities available.
- Present an inside look at how your teams use tools like DevOps services, SQL Server, and other cutting-edge technologies.
Strong branding can improve candidate engagement by up to 50% (LinkedIn Talent Solutions). Vouch makes it easy to build trust and attract passive candidates who aren’t actively applying.
Learn more about employer branding for software companies here.
Step 2. Use Video in Your Software Engineer Job Descriptions
Most job postings for software developer hiring strategies look the same - long lists of technical skills and requirements.
But adding video to your job listings can dramatically improve visibility and interest.
With Vouch’s video job descriptions, you can:
- Show real software engineers discussing their projects, from SaaS development to mobile app development.
- Let your CTO and leaders explain your tech stack and your approach to agile methodologies.
- Humanize the hiring process and help job seekers picture themselves on your team, a sure-fire way to attract top talent.
According to CareerBuilder, job postings with video get 34% more applications, which is huge for competitive roles like software architects or AI specialists.
The AI-enabled workspace for talent teams.
- Unified workspace for talent teams
- Accelerate hiring with AI tools
- Auto-generate polished hiring and employer brand content
- Easily repurpose assets across all channel

Step 3. Grow Your Employee Advocacy Program
The best hiring campaigns come from within.
An employee advocacy program encourages your team to share your story, building trust among their networks of software developers and IT professionals.
Why employee advocacy matters:
- Employee-shared content gets 8x more engagement than branded posts (LinkedIn).
- It highlights authentic voices from HR professionals, technical leads, and back-office teams.
- It helps fill niche roles faster by tapping into passive candidate pools.
When your employees become your brand advocates, your hiring pipeline becomes exponentially larger and much more effective.
Step 4. Go Beyond Compensation: Your Software Industry EVPs
Software talent doesn’t just chase high salaries - they want growth, flexibility, and purpose.
Your Employee Value Proposition (EVP) should highlight these.
With Vouch’s EVP content tools, you can:
- Showcase your commitment to diversity and inclusion.
- Promote remote work options and hybrid setups.
- Emphasize professional development in AI-driven systems, recruitment automation, and workflow automation.
- Highlight retention programs and onboarding processes that make employees stay.
According to Gartner, strong EVPs reduce turnover by 69% and improve retention rates significantly (Gartner).
Step 5. Streamline Your Hiring Process
Speed is critical in modern hiring, especially when it comes to securing top software talent. A slow hiring process for software engineering roles means losing top candidates to faster competitors.
Here’s how to streamline your workflow:
- Use Vouch for video interviews to shorten the interview scheduling process.
- Incorporate AI recruiting software for candidate matching tools, semantic matching, and AI screening assistants.
- Add automated candidate scorecards and recruitment KPIs to improve decision-making.
Efficient hiring supported by automation not only accelerates the process but also enhances the candidate experience when done right.
Step 6. Focus On Retention From Day One
Great hiring means little if your retention strategy is weak.
Start strong with a seamless onboarding process and continuous engagement.
Vouch’s internal communication platform supports retention by:
- Providing video-based training for agile methodologies and your internal company tools that help employees learn and grow.
- Strengthening team collaboration and inspiration across your global teams.
- Keeping your software professionals in the loop with transparent updates from your management and executive teams.
Retention isn’t just about reducing churn - it’s about creating an environment where your candidate pipeline becomes a long-term talent pool.
Step 7. Partner With Specialized Software Engineering Recruitment Agencies
If your in-house team struggles to fill technical roles, consider partnering with specialized agencies.
Here are 5 great options for software engineering recruiting experts:
- Emergent Staffing – Experts in IT staffing and software development roles.
- Robert Half Technology – Skilled in contract and direct placement for software engineers.
- TEKsystems – Known for DevOps services and enterprise-scale talent sourcing.
- Motion Recruitment – Specializes in agile software development hiring.
- Crossover – Strong focus on remote jobs for software developers worldwide.
These agencies can help fill even the hardest-to-hire roles using targeted recruitment automation software and data-driven sourcing strategies.
Who Are The Top 10 Software Employers Globally?
- Microsoft – 221,000 employees, $211B revenue – Cloud-first company leading in AI-driven systems and enterprise software.
- Google (Alphabet) – 190,000 employees, $307B revenue – Known for cutting-edge machine learning and SaaS development.
- Amazon Web Services (AWS) – 1.5M employees (Amazon overall), $90B revenue – Leader in cloud computing.
- Apple – 161,000 employees, $383B revenue – Major player in software development and mobile app development.
- IBM – 288,000 employees, $61B revenue – Known for AI recruiting software and data visualization tools.
- Meta – 86,000 employees, $117B revenue – Specializes in social platforms and AI-driven systems.
- Oracle – 164,000 employees, $50B revenue – Focused on SQL Server, cloud architects, and enterprise software.
- SAP – 111,000 employees, $32B revenue – Experts in workflow automation and recruitment automation software.
- Salesforce – 79,000 employees, $31B revenue – Leader in recruitment CRM and data-driven solutions.
- Adobe – 30,000 employees, $19B revenue – Specialists in SaaS and software testing.
FAQs
What is the hardest software role to recruit for?
Often, the hardest roles to hire for include full-stack developers and cloud architects due to their niche technical skills.
How can Vouch improve software engineer and support staff hiring?
By enabling authentic video branding that resonates with top tech talent.
Is remote work still a big draw for software engineers?
Yes, flexibility is one of the most in-demand benefits for software professionals.
Should I use coding challenges in hiring?
Absolutely, they help verify technical skills and filter qualified candidates.
How can employee advocacy improve recruitment?
Employee advocacy helps build trust and improves reach through organic social media recruitment and word-of-mouth referrals.
What KPIs matter most in recruiting software engineers?
Time-to-hire, source effectiveness, and candidate experience ratings are some of the most important KPIs to track in software recruitment.
See Why Recruiters & Talent Teams Love Vouch!
Used by companies like Cisco, Aldi, Ericsson, Canva, Nike, Warner Bros. Discovery, HubSpot, Amazon, Mars and thousands more, modern recruiters love Vouch.
Simply book a Vouch demo today to see how Vouch can help!
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