Workplace Culture
People and Culture

What does Workplace Culture Mean in 2024?

Gary Zurnamer

December 5, 2023



According to a report from FlexJobs, 65% of US employees worked remotely in 2020.

As remote, hybrid and work-life continues to evolve, along with the entry of Gen Z, "workplace culture" is now one of the biggest challenges many companies face.

As we enter 2024, your workplace culture could be the biggest key to your success, especially when retaining great employees in a changing financial economy where inflation is outgrowing wages. 

In this article, we dive deeper into workplace culture and explore how it impacts your Employer Brand and its significance in attracting and retaining top talent.

 Your company culture is also vital for an inclusive workplace environment. Along with this, we look at how your workplace culture directly impacts your Employer Brand, as the two go hand-in-hand when it comes to attracting, hiring and retaining talent.

6 reasons your workplace culture is crucial

Let's look at a negative or toxic workplace culture. It's easy to see how your company can have detrimental effects on your employees' mental health and well-being, leading to high turnover rates, low morale, and poor performance. 

According to Gallup's State of the Global Workplace report, only 15% of employees worldwide are truly engaged in their work. This suggests that a significant portion of the global workforce may be disengaged, which can have a negative impact on productivity and overall workplace culture.

In today's competitive landscape, workplace culture is everything. Here's why:

1. Your workplace culture attracts top talent

In a highly competitive job market, top talent is always in high demand. A positive workplace culture can be a key differentiator for companies looking to attract and retain the best employees. Millennials and Gen Z, who comprise a significant portion of the workforce, prioritize workplace culture when choosing their employers. 

Companies with a positive culture are more likely to attract top talent by offering an inclusive and engaging work environment where employees feel valued and supported.

2. Your workplace culture retains employees

Employee turnover can be costly for organizations, both in terms of time and money. A positive workplace culture can help companies retain their employees by creating a sense of loyalty and commitment. Employees who feel connected to their organization's culture are more likely to stay long-term, leading to reduced turnover rates.

3. A positive workplace culture increases productivity

A positive work culture fosters a sense of belonging and motivation among employees, resulting in increased job satisfaction and productivity. In contrast, a toxic work culture can lead to employee disengagement, absenteeism, and decreased productivity. By promoting a positive work culture, companies can create an environment where employees are motivated to perform at their best.

4. Improves your company's reputation

In today's always-connected social media age, companies need to maintain a positive image and reputation. A strong workplace culture can contribute to this as satisfied employees are more likely to share their positive experiences with others, leading to a good employer brand perception. This can attract potential customers, partners, and future employees.

5. Your workplace culture drives innovation

A positive workplace culture promotes collaboration, open communication, and diversity of ideas. When employees feel comfortable sharing their thoughts and opinions without fear of judgment, it can lead to new and innovative ideas. This can give companies a competitive edge in the market and drive overall productivity.

6. Your workplace culture is your Employer Brand

Workplace culture reflects a company's values and beliefs, which directly drives your Employer Brand. Companies with a positive work culture will likely be seen as socially responsible and ethical, leading to a positive brand image.

The biggest company culture trends in 2024

Here are some of the top workplace culture trends that we can expect to see in 2023:

1. Further support for mental health and well-being

As awareness around mental health and well-being continues to grow, more companies are prioritizing the holistic wellness of their employees. In 2024, we expect to see a greater focus on creating a supportive work environment that addresses the mental health needs of employees. This may include offering mental health resources and benefits, promoting work-life balance, and fostering open communication about mental health in the workplace.

2. More diversity, equity and inclusion initiatives

In recent years, diversity and inclusion have become critical components of workplace culture. As we enter 2024, companies will continue to prioritize building diverse teams and creating an inclusive work environment for all employees. This may involve implementing policies and training programs that promote equity and inclusivity across all levels of the organization.

3. New flexible work options

The COVID-19 pandemic has accelerated the adoption of remote work and flexible work arrangements. This trend will likely continue in 2024, with more companies offering their employees (including new hires to attract top talent) the option to work remotely or have flexible schedules. This can lead to increased job satisfaction, better work-life balance, and improved employee productivity.

4. Continued employee engagement initiatives

Employee engagement remains a top priority for companies looking to create a positive workplace culture, especially those with a global workforce. In 2024, we expect to see organizations implementing strategies and initiatives to keep their employees engaged and motivated. This may include regular check-ins with managers, team-building activities, recognition programs, and opportunities for professional growth.

5. Further advancements in technology

Further advancements in cloud technology, AI and internet speeds will continue to shape workplace culture in 2024. Companies are increasingly using artificial intelligence (AI) and automation to streamline processes, enhance communication, and improve the employee experience. Virtual reality and augmented reality could be used for onboarding, training, and team-building activities.

Understanding the changing dynamics of workplace culture in 2024

Workplace culture extends beyond core values and mission statements and can sometimes be hard to quantify. However, you still need to ensure you have checked off some key factors, no matter what size or shape your company is:

Changing workforce demographics

The workforce demographics have shifted significantly in the 21st century, with more diverse generations and cultures working together. The rise of millennials and Gen Z has brought a new set of values to the workplace, such as a focus on work-life balance, social responsibility, and openness to change, which pushes the boundaries of traditional corporate culture. 

This has led to a shift in traditional workplace norms and expectations, forcing companies to adapt their culture to attract and retain these younger generations.

Adopting artificial intelligence

Technology has transformed the way we communicate, with the rise of remote work and virtual teams being only the start. Now, we have to consider AI and how it is changing entire industries and the people in them. 

Talented employees will continuously adapt to technology, but there may be a section of your workforce who need help understanding AI and how to leverage it. For the sake of a positive environment and workplace culture, everyone in your company should be getting training on AI and how they can leverage it, too.

Changing societal values

Societal values have also played a significant role in shaping workplace culture in the 21st century. Issues such as diversity, inclusion, mental health, and work-life balance are now at the forefront of discussions around workplace culture. If you aren't already, your company must address these issues to create a positive work environment that aligns with changing societal values.

Embracing continuous learning

Today, it's not only current employees who must continuously learn and evolve to stay ahead. Companies also need to learn and evolve. This mindset means that companies that prioritize learning themselves have a better chance of retaining top talent and staying competitive in their industry.

Harnessing diversity in the workplace to maximize potential

A diverse workforce not only promotes inclusivity but also brings a range of perspectives, ideas, and experiences to the table. Here are some ways you can harness diversity in your workplace culture:

  1. To truly have a diverse workplace, companies must start with inclusive  Employer Brand and hiring practices. This means actively seeking candidates from different backgrounds and creating a welcoming environment for all applicants. Inclusive hiring can also involve implementing blind recruitment techniques to reduce bias and ensure fair opportunities for employees.
  2. Leadership diversity is crucial in creating a healthy workplace culture. Companies should strive to have diverse representation at the upper levels of management, as this not only promotes diversity but also allows for a range of perspectives and ideas when making decisions.
  3. To foster understanding and acceptance among employees from different backgrounds, companies must encourage open communication and empathy. This can involve training programs on cultural sensitivity and promoting a safe space for employees to share their experiences and viewpoints.
  4. Companies can also celebrate diversity through events, initiatives, or affinity groups that highlight different cultures, traditions, or identities within the workplace. This can help create a sense of belonging for employees from underrepresented groups.
  5. Diversity means nothing if all employees do not have equal opportunities for growth and development. Companies must ensure that diversity is reflected in their professional development programs, mentorship opportunities, and promotions.

Biggest challenges when improving workplace culture

Creating and maintaining a positive and supportive work environment is not without its challenges. Here are some potential roadblocks companies may face and how to overcome them:

1. Resistance to change

Implementing cultural changes can be resisted by employees who are used to a particular way of functioning. To overcome this, companies should involve employees in the process and communicate the benefits of the changes effectively. It's essential to listen to employee concerns and address them appropriately.

2. Lack of resources

Developing a healthy company culture requires resources such as time, money, and effort. However, smaller companies or those facing financial constraints may struggle with allocating enough resources towards this goal. In such cases, it's crucial to prioritize initiatives that will have the most significant impact on employee well-being and work towards implementing them gradually.

3. Generational differences

With a diverse workforce comes generational differences in attitudes, values, and expectations. Companies should take the time to understand these differences and find ways to bridge any gaps to ensure business success. 

This could include offering different benefits or perks based on employee preferences and creating a culture of inclusivity where everyone feels valued regardless of age. This is not just a business strategy; it's a collection of attitudes.    

4. Lack of leadership support

To successfully foster a positive company culture, leaders must be on board and lead by example. If there is a lack of support from top-level management, efforts towards building a healthy work environment may be less effective. Leaders need to prioritize employee well-being and actively participate in initiatives that promote a positive workplace culture.



What makes a good company culture?

A good company culture is one where employees feel supported, valued, and mutual respect. It promotes diversity and inclusion, encourages open communication, recognizes and appreciates employee contributions, and promotes work-life balance.

What should companies focus on in 2024?

In 2024, companies should focus on developing and maintaining a healthy company culture by prioritizing diversity and inclusion, promoting open communication, supporting work-life balance, recognizing employees, encouraging teamwork and collaboration, and leveraging technology.

Why is diversity so important in your workplace culture?

To truly have a diverse workplace, companies must start with inclusive  Employer Brand and hiring practices. This means actively seeking out candidates from different backgrounds and creating a welcoming environment for all applicants. 


A strong and positive company culture is crucial for the success of your organization. It not only leads to happier and more engaged employees but also attracts top talent and contributes to overall business growth. 

By prioritizing diversity and inclusion, promoting open communication, supporting work-life balance, recognizing employees, encouraging teamwork and collaboration, and leveraging technology, companies can create a healthy work environment that will thrive in 2024 and beyond.

Like to try Vouch?

Loved by companies like Canva, Nike, Cisco, Stryker, HubSpot, Amazon and more, tools like Vouch make leveraging video in your business remarkably easy.

Be sure to book a Vouch demo today and chat with a video content expert.

Gary Zurnamer

Gary Zurnamer

Co-Founder and CEO of Vouch.

Lights. Camera. Traction

Cut through the noise with video.