The 7 Benefits of Video Testimonials

As potential customers, we all like to feel as if we're making a good decision when buying something. Whether you're investing in a product, service, or even a job, a little confidence boost goes a long way.

While as a brand you can offer some of that reassurance yourself, there's nothing quite as impactful or trustworthy as a customer testimonial video and video reviews for social proof, showing happy customers who love your products or services.

Seeing other satisfied customers has always made us feel safer and more secure in our decision-making process. There's a reason 'word of mouth' and online reviews are one of the most enduring marketing tactics, with video content at the forefront.

Potential clients love seeing real customers use your products or services. They will often try to find product reviews on social media channels, either testimonial videos or product videos like unboxing. 

The same applies to job candidates, they love to see happy employees, and this is why your Employer Brand is so important too.

Although the role of the testimonial has remained unchanged, the delivery of them has evolved. They no longer need to resemble a stuffy infomercial, or worse, a bland block of text. They can be engaging, shareable, authentic Videos that get to the heart of what your customer needs to know.

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Why are video testimonials so powerful?

If you want someone to respond to - and remember - a message, then Video is the best way to deliver it. Call us biased (we love Video at Vouch!), but the stats speak for themselves. Nearly nine out of ten people say they want to see more videos from brands, and the amount of online Video they watch has almost doubled since 2018, according to Hubspot.

Marketing teams are responding by pouring more investment into video marketing. More than half of brands are set to increase their video budget by 5% or more in 2024. And while creating video-based testimonials used to be painfully expensive and time-consuming, platforms like Vouch simplify the entire process. So you can collect video testimonials at scale and still have enough budget left for your other video projects.

The seven key benefits of testimonial videos:

1. They capture their delight in a way words alone never could.

2. They’re more memorable because they engage multiple senses.

3. They build a connection, sparking an emotional response with viewers.

4. They’re more believable vs words that could have been written by anyone.

5. They’re more engaging, helping your testimonial stand out amongst text.

6. They’re super shareable, helping busy teams fuel their marketing channels.

7. You can make them focus on the specific pain points of your customer.

Keep reading to learn more about each benefit.

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1. Video testimonials capture customer delight

We're all familiar with the expression: 'It was written all over their face'. When we're truly happy or excited, it shows. And when your customer feels that way about your product or service, it'd be a crime not to capture their delight. Effective video testimonials are an amazing way to share genuine customer excitement in the moment in a way a written testimonial or most other testimonial platforms never could. When it comes to telling customer stories, Video is ideal for explainer videos, too.

Vouch's tip: Timing is everything with customer feedback and employees testimonials alike. Try to give your customers enough time to experience your product or service, but not so long that they lose any of that initial excitement that'll make the testimonial pop. Automating the testimonial collection process is a great way to make sure you get it right every time.

2. Video testimonials are more memorable

The more senses engage in an experience, the more memorable it becomes. When we can see and hear someone speaking, it stays with us longer than simply seeing something written. Storytelling in any kind of marketing campaign is an effective and memorable way to help people retain information. So, if you can structure a testimonial with a customer facing and overcoming a problem, it has a better chance of sticking in people's minds.

Vouch's tip: Many viewers will watch with the sound on, but that doesn't mean you shouldn't add closed captions to your campaign to cater for those that don't, or to help with accessibility. Vouch automatically generates transcriptions in all of our competitive pricing plans, to help you speed up the process and ensure that the message lands.

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3. Video testimonials build a connection

People like people. We respond well to faces and identify with those we can relate to. By seeing someone talk about a problem we also face, and hearing about the way they dealt with it, we build an emotional connection with them, and by proxy, with that brand. This is particularly valuable for SaaS companies or brands without a spokesperson.

Vouch's tip: Scale is key. The more relatable, individual stories you can capture, the more customers you'll be able to connect with. Aim to build a bank of video testimonials that cater to all of the customer personas you target, in every region. Vouch is a high-quality video testimonial software tool that integrates perfectly into your current workflow and other software tools, too.

4. Video testimonials are more believable

Authentic video testimonials aren't perfect. Maybe your customer doesn't use exact terminology, or perhaps they stumble over their words in their customer responses. But the great thing is, when it comes to telling the stories of your current customers, your video testimonials don't have to be perfect! It's those very human mistakes that prove there's no script and amp up the authenticity. With customers becoming more discerning, a video testimonials to help with your sales are much more likely to be believed than a block of text on your website. This makes them an important asset for new brands, building trust with customers.

Vouch's tip: Open-ended questions are the best way to give customers space to tell their genuine story. A final "Is there anything else you'd like to tell us?" question can also lead to some delightful, unexpected responses. Find our list of recommended questions here.
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5. Video testimonials are more engaging

Among a sea of written emails and text-heavy websites, videos of your happy clients make a welcome change and can help you stand out in an increasingly noisy landscape. With sound and movement, video testimonials are instantly engaging and much harder to scroll past than a written testimonial and can help with your SEO, Social Media and Google AdWords engagement and conversion rates. And if you've gone to the effort of securing a client testimonial, the last thing you want is for it to be ignored!

Vouch's tip: Use Vouch's in-platform video recording and video editing tools to get the very best from your video testimonial and customer satisfaction. Trim the clip with Vouch's powerful tools and AI, to hone in on the magic so that you can capture the attention of your audience in the first few seconds.

6. Video testimonials are super shareable 

A video testimonial makes for an engaging social media post, a compelling email, and a welcome addition to almost any web page. Their ability to bring life and personality to every channel makes them a valuable and versatile asset for marketers who need hard-working content to share across an ever-expanding range of channels. The Vouch platform makes sharing simple with easy embed codes and customizable social cards.

Vouch's tip: If you're sharing your Vouch testimonials far and wide, make them feel polished by incorporating your own logo, colors and branding. On Vouch's Starter Plan, you can customize the entire process, from the initial request to the final share. Capture authentic customer reviews and testimonials in minutes with Vouch's versatile video testimonial software with market-leading video editing capabilities!
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7. You can make your video testimonials highly focused 

Customer testimonial videos can help prospective customers overcome barriers at each stage of the sales cycle. With Vouch's Q&A platform, you can add the specific questions you want answered all within one testimonial tool. This helps to keep your customer focused on the specific pain points you want to address and stops them from going off track. This gives you a new level of control over your testimonials so they deliver on your objectives.

Vouch's tip: If you've asked all of your customers the same question, a Vouch Playlist is a great way to hone in on those insights in your video Collector process. You can showcase a range of your customers answering the question in their own way.

FAQs

Why are video testimonials considered powerful compared to other forms of customer feedback or reviews?

Video testimonials hold significant power due to their ability to capture genuine customer delight visually and audibly. They convey emotions and experiences in a way that written testimonials or text-based reviews often can't, making them more compelling and trustworthy.

How do video testimonials enhance memorability compared to written testimonials? 

Video testimonials engage multiple senses by combining visuals and audio, making them more memorable than text-based reviews. The combination of seeing and hearing someone speak about their experience creates a stronger imprint in viewers' minds, aiding in better retention of information.

How do video testimonials help build connections between potential customers and brands? 

By showcasing real individuals discussing problems they faced and how a product or service helped them overcome these issues, video testimonials create emotional connections. Viewers relate to these stories, fostering a sense of connection and trust with the brand.

Why are video testimonials considered more believable than text-based reviews? 

Authenticity is a key factor in video testimonials. Imperfections such as stumbling over words or non-scripted language make them more genuine. This authenticity resonates with audiences, enhancing credibility and trustworthiness.

How do video testimonials stand out and engage audiences in today's marketing landscape? 

In an era filled with text-based content, video testimonials stand out due to their engaging nature. With movement, sound, and a human face, they capture attention more effectively than written testimonials, contributing to higher engagement rates.
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Conclusion

Video testimonials are a tool for businesses and marketing teams looking to improve their social proof and sales. One happy customer story can create thousands of others, especially when your customers are able to share their video testimonials on their own social channels, amplifying your employer brand.

When it comes to creating intuitive Video testimonials, this is where modern video tools like Vouch help, that can be setup with pre-recorded questions and make the video creation process super simple.
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Like to try Vouch?

Loved by companies like Canva, Nike, Cisco, Stryker, HubSpot, Amazon and more, tools like Vouch make leveraging video in your business remarkably easy.

Be sure to book a Vouch demo today and chat with a video content expert.

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