Customer Advocacy Tips

Customer Advocacy Tips From the Top SaaS Experts

Gary Zurnamer

October 4, 2022



If you’re trying to grow a business, chances are you are overwhelmed with advice. Podcasts, books, webinars, online courses, there is no shortage of content out there that promises to help you understand your customer and grow your business.

If only you could find the time to sit through it all to find the nugget of advice that was actually helpful!

As a startup, we at Vouch know the struggle. But we’ve also been fortunate enough to have some of the greatest SaaS minds and PLG experts at the end of the phone to answer our questions directly. Now we want to share their knowledge with you. 

We’ve used our platform to capture short, straight to the point videos that answer frequently asked questions. No promos. No small talk.

We’re calling the series VouchCuts, and you can follow it on LinkedIn, or check out our first three guests below.

As big believers in capturing customer feedback and sharing social proof, the first topic had to be customer advocacy.

How can a business adopt a customer centric approach? 

As an early employee at Salesforce and Eloqua, Jill Rowley has spent 22 years in SaaS. Here she shares how building a truly customer-centric business starts with your culture.

What do growing teams get wrong about customer advocacy?

Investor, advisor and customer advocacy expert Allison Pickens shares her advice on what to do - and what not to do - when it comes to sharing customer love.

How do the best in class PLG companies bring the voice of their customer into their business?

We asked PLG Pro Blake Bartlett from OpenView how to bring the voice of customer into your business. He served us up exactly how the world's best PLG companies do it in this 3 minute video.

Like to try Vouch?

Loved by companies like Canva, Nike, Cisco, Stryker, HubSpot, Amazon and more, tools like Vouch make leveraging video in your business remarkably easy.

Be sure to book a Vouch demo today and chat with a video content expert.

Gary Zurnamer

Gary Zurnamer

Co-Founder and CEO of Vouch.

Lights. Camera. Traction

Cut through the noise with video.