Brand Videography
People and Culture

Want To Improve Your Brand Videography in 2024? Here Are 7 Steps

Ian Cook

February 23, 2024



As the digital landscape continues to evolve, creating compelling brand videos has become an essential element of any marketing strategy. 

At Vouch, our video platform is loved by companies like Canva, Amazon, HubSpot, Cisco, Nike, and more, who use Vouch to elevate their brand and messaging across all kinds of channels.

With the right brand videography strategy, you can capture your audience's attention and convey your employer brand message engagingly and memorably. 

Key Takeaways:

  • Creating compelling brand videos is essential for any engaging marketing strategy in 2024.
  • By mastering creative videography techniques, you can enhance the visual appeal of your brand videos and reinforce your brand identity.
  • A strong video marketing strategy and a well-defined video content strategy are essential for consistent and successful brand videography.
  • Effective video editing and ensuring strong visual branding guarantees a seamless and memorable viewing experience for your audience.
  • Maximizing audience engagement through interactive and shareable videos can boost engagement and brand awareness.

How Do You Develop a Brand Videography Strategy?

To make the most out of your brand videography efforts, you need a robust brand video marketing strategy that caters to your target market at every stage of the purchasing or hiring funnel. 

To achieve this, you need to first understand and define your brand's unique value proposition and then create a plan to communicate it effectively through videos.

"In a world where everyone's eyes are glued to screens, brand videography is the tool that captures attention, tells stories, and builds relationships." David Feinman, Co-founder, Viral Ideas Marketing

7 Steps For Building Your Brand Strategy Videos:

1) Define Your Brand

Start by understanding your brand identity, values, and mission. What sets your brand apart from competitors? The best way to find this out is to ask your current customers. Tools like Vouch can make this much easier, and the goal is a clear understanding of your brand's personality, culture, tone, and aesthetics.

2) Identify Your Audience 

In addition to defining your brand, you need to deeply understand your target audience's interests, behaviors, and preferences. Understanding who you're targeting will shape your video content and messaging; for example, are you creating Brand Videography for marketing, or maybe HR to attract top talent to your company?

3) Set Clear Goals

Determining what you want to achieve with your videos is key, whether it's growing brand awareness, engagement, conversions, or storytelling. Having clear objectives will guide your videography strategy and overall marketing strategy too.

4) Craft a Compelling Story 

Develop a storyline or narrative that resonates with your brand and connects with your audience emotionally. Focus on creating engaging content that aligns with your brand's message and values.

5) Choose Video Types

Determine the types of videos that best suit your brand and goals. This could include product demos, testimonials, tutorials, behind-the-scenes, explainer videos, or storytelling content.

6) Establish a Budget and Timeline

Define your budget for videography production, including equipment, crew, talent, and post-production costs. Set realistic timelines for planning, shooting, editing, and publishing your videos.

Note: In 2024, most marketing teams are budget-conscious, and this is also where Vouch can help as it is a video creation, editing, and publishing tool that is designed to be used by in-house brand teams to reduce brand video costs

7) Select the Right Channels 

Once created, distributing your videos based on your audience's preferred platforms is the other half of the equation. 

Consider video-driven platforms like YouTube and social media platforms such as Instagram, Facebook, TikTok, and LinkedIn. Also, be sure to publish or embed your brand videos directly on your website, without slowing your website down, as that will impact SEO, and post on any other relevant channels.

When selecting the right channels, just keep in mind:

  1. Maintain Brand Consistency: Ensure consistency in branding elements, such as colors, logos, fonts, and messaging across all your videos. This creates a cohesive brand identity and reinforces brand recognition.
  2. Create Authentic Content: Investing in authentic brand messages is investing in creating compelling stories that appeal to, engage, and captivate your audience.
  3. Measure and Analyze: Track video performance metrics like views, engagement, conversion rates, and audience retention. Analyze these metrics to understand what works best and refine your strategy accordingly.
  4. Adapt and Evolve: Stay updated with trends, consumer preferences, and technological advancements in videography. Adapt your strategy to remain relevant and continue to resonate with your audience.
  5. Iterate and Improve: Use insights gathered from analytics to refine future video content. Experiment with different approaches, styles, or storytelling techniques to continuously improve your brand's videography strategy.

By following these steps and continuously refining your approach based on feedback and analytics, you can create a successful brand videography strategy that communicates your brand and captivates your target audience.

What Similarities Do All Engaging Brand Videos Have?

Engaging storytelling is the backbone of successful brand videography. To effectively capture your audience's attention and leave a lasting impression, it's essential to tell compelling brand stories that resonate with them.

Your brand story should connect with your audience on an emotional level and reflect your brand's values and mission. Use relatable characters, narrative arcs, and unique perspectives to differentiate your brand from the competition.

"Brand videography is not just about selling a product; it's about creating an experience, forging a connection, and leaving a lasting impression." Nadya Khoja, Chief Growth Officer, Venngage.

Engaging Brand Video Ideas

  • Showcase your brand's history, mission, and vision through a series of 'then and now' video clips, like a mini-documentary.
  • Create an emotional video that highlights how your brand contributes to its community and makes a positive impact on people's lives.
  • Use humor or relatable scenarios to showcase your product or service, making it memorable and entertaining for your audience.

Remember, it's not just about creating a brand video for marketing purposes but rather about telling a great story that your audience will connect with and remember.

"The most powerful story you will ever tell is the story you tell yourself. - Steve Backley.

What Are Some Effective Brand Videography Editing Tips?

Video editing is the final stage of brand video production that can make or break your video's impact. Here are some effective video editing tips to help you create seamless, professional-looking videos that resonate with your audience:

  1. Stay Organized: Before starting the editing process, organize your footage and create a storyboard. This will save time and prevent you from missing essential shots.
  2. Focus on Storytelling: Regardless of the content, storytelling is at the heart of all successful brand videos. Ensure that your video has a clear narrative and that the editing enhances it.
  3. Correct Color and Exposure: Proper color and exposure are vital for creating polished videos. Use color grading and exposure adjustments to help guide the audience's attention and create a mood that resonates with them.
  4. Choose the Right Music: Music can evoke emotion, set a pace and tone, and help build a narrative's tension. Select the right music that complements your video and enhances its storytelling.
  5. Use Transitions Wisely: Transitions should be used sparingly. Ensure that transitions are relevant and add value rather than distracting viewers. Avoid using fancy or overused transitions.
  6. Remove Unnecessary Elements: Keep your video concise and to the point. Remove any unnecessary footage that doesn't contribute to the overall narrative or distract the viewers.

By employing these effective video editing tips, you can ensure that your brand videos have a polished and professional look and feel, are engaging, and resonate with your target audience.

How Do You Create a Strong Visual Brand?

Your brand's visual identity is crucial in creating brand recognition and recall. Consistently incorporating your brand elements into your brand videos can strengthen your visual brand. To achieve this, consider the following visual branding tips:

1) Use Consistent Colors and Fonts

Consistency in your color scheme and font choices can make your brand videos more visually appealing and memorable. Choose a color palette that complements your brand and stick to it throughout all your videos. Similarly, choose a font that aligns with your brand personality and use it consistently.

2) Incorporate Brand Logos and Imagery

Include your brand logos and other imagery that reflects your brand values in your brand videos. This can help strengthen your brand identity and enhance brand recognition.

3) Pay Attention to Video Design

The design of your video can influence the visual branding of your brand. By considering elements such as composition, lighting, and framing, you can highlight your brand's visual identity and elevate your brand videos' aesthetic quality.

By following these visual branding tips when producing brand videos, you can create videos that not only showcase your brand personality but also strengthen your brand's visual identity.

How Do You Maximize Brand Videography Engagement?

To create brand videos that resonate with your audience and maximize engagement, it's essential to think about their preferences and interests. 

Start by identifying relevant trending topics, industry news, or social causes that align with your brand values and can spark conversation.

One engaging brand video idea is to create a behind-the-scenes video that provides a sneak peek into your company culture, product development, or event preparation. This can help humanize your brand and increase audience connection and loyalty.

Making your videos shareable by adding social media icons or embedding them in blog posts or email newsletters can expand your reach and attract new audiences, so can collaborating with influencers, celebrities, or other brands can also help extend your brand's reach and credibility.

Remember, an effective video marketing strategy should be aligned with your overall marketing goals and target audience preferences. By implementing these engaging brand video ideas, you can create videos that resonate with your audience and amplify your brand's message.

"A well-crafted brand video speaks volumes in seconds, making your brand memorable in a world of fleeting attention spans." Lou Bortone, Video Marketing Strategist.


What are some brand videography tips for 2024?

Some essential brand videography tips for 2024 include understanding your target audience, employing storytelling techniques, utilizing advanced videography techniques, optimizing for mobile viewing, and staying updated with industry trends.

How can I develop an effective video marketing strategy?

Developing an effective video marketing strategy involves defining your objectives, identifying your target audience, creating compelling content, choosing the right platforms, analyzing and measuring performance, and continuously refining your approach.

What are some creative videography techniques I can use for my brand videos?

Some creative videography techniques you can use for your brand videos include aerial shots, time-lapse footage, slow-motion shots, creative camera angles, color grading, visual effects, and incorporating animation or motion graphics.

What are some tips for effective video editing in brand videography?

Some tips for effective video editing in brand videography include organizing your footage, creating a storyboard or outline, maintaining a consistent pace, using appropriate transitions, adding music and sound effects, and ensuring seamless continuity.

How can I create strong visual branding in my brand videos?

To create strong visual branding in your brand videos, you should use consistent colors, fonts, and imagery that align with your brand identity. Incorporate your logo, tagline, and other visual elements in a subtle yet noticeable way throughout your videos.

Why is a video content strategy important for brand videography?

A video content strategy is important for brand videography as it helps you plan and create content that aligns with your brand values and goals. It ensures consistency, relevance, and engagement, ultimately helping to build brand awareness and loyalty.

How can I maximize audience engagement in my brand videos?

To maximize audience engagement in your brand videos, you should create content that is relatable, interactive, and emotionally impactful. Encourage audience participation through comments, shares, and contests. Incorporate call-to-actions and utilize social media platforms to reach a wider audience.


With these essential brand videography tips for 2024, you have the tools to elevate your brand's presence and make a lasting impact on your audience. From developing a comprehensive video marketing strategy to mastering creative videography techniques and optimizing your brand videos, these tips will guide you toward success.

Tools like Vouch also make Brand Videography remarkably easy, helping you create video content that captures authentic employee and customer experiences.

Like to try Vouch?

Loved by companies like Canva, Nike, Cisco, Stryker, HubSpot, Amazon and more, tools like Vouch make leveraging video in your business remarkably easy.

Be sure to book a Vouch demo today and chat with a video content expert.

Ian Cook

Ian Cook

Creative Lead

Lights. Camera. Traction

Cut through the noise with video.