7 Employer Branding Steps for Recruitment Agencies 

In the recruitment industry, you're not just filling roles - you're also fighting to hire and retain your own talent.

From talent marketers to recruiters and admin staff, the market is fierce.

According to LinkedIn's Global Talent Trends, 75% of job seekers consider an employer brand before applying, so it's time to walk the talk.

Here's how to build a strong employer branding strategy that works in 2025 and beyond.
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Step 1: Capture Real Employee Stories with Vouch

Want to win the trust of ambitious candidates? Let your current team do the talking. Tools like Vouch make it simple to capture authentic employee experiences through video, with lots of big brands already using it. Vouch is perfect for employer branding campaigns in the recruitment space.

Why it matters:

• Builds trust with job seekers and passive candidates
• Adds authenticity to your employer value proposition
• Humanizes your brand through employee stories

Quick Tips:

• Feature your recruiters in short testimonial videos
• Showcase daily work, client success, and career development opportunities
• Share videos across job boards, your careers page, and social media
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Step 2: Build and Share A Strong EVP

A clear employee value proposition (EVP) helps attract and retain top talent in your own agency. It should reflect your organizational values, professional development, and real perks.

What to include:

• Career growth plans and mentorship
• Flexible work arrangements
• Team recognition programs
• A clear purpose tied to your mission

Stat to know: According to LinkedIn Talent Blog, companies with a strong EVP reduce turnover by 69% and increase new hire commitment by nearly 30%.

Step 3: Consistently Showcase Your Company Culture

The recruitment process starts well before an interview. Candidates will research your company culture, employee satisfaction, and career development programs.

Ways to show your culture:

• Share team wins and events on LinkedIn and Instagram
• Highlight career development journeys of internal hires
• Post behind-the-scenes clips of team collaboration and training

Use your marketing team to blend this content seamlessly into your recruitment strategy and employer branding efforts.
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Step 4: Make Employee Advocacy Core to Your Brand

A robust employer actively listens to its team and uses feedback to improve their workplace. Here's how to turn your employees into company advocates.

How to implement:

• Regurlay conduct spotlight videos and employee satisfaction surveys
• Share the outcomes and actions with transparency
• Launch employee advocacy programs to empower your team to share company content

Why employee advocacy matters:

• Boosts employee loyalty
• Increases trust from potential applicants
• Shows commitment to employee well-being and continuous improvement

According to a Glassdoor study, companies with high employee satisfaction attract better candidate personas and see stronger employee retention rates.
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Step 5: Simplify and Humanize Your Hiring Process

You sell recruitment services, so your own hiring process should be best-in-class. But too often, it's just like everyone else's.

Best practices:

• Use inclusive, clear job descriptions
• Reduce interview stages
• Give real-time updates and fast responses
• Highlight opportunities for growth clearly

Bonus tip: Ask for feedback from candidates at the end of the process to refine your approach and boost your candidate experience.
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Step 6: Engage Passive Candidates with Relevant Content

Effective recruitment marketing hinges on keeping your talent community engaged, even when they're not actively applying.

Content ideas:

• Career advice blogs from your own recruiters
• Team success highlights
• "Day in the life" recruiter features
• Q&A with leadership or training snippets

Where to share it:

• LinkedIn
• Your careers page
• Internal video updates and newsletters

A strong content strategy increases social proof and expands your talent pool, helping you attract high-quality talent in a competitive market.
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Step 7: Monitor Your Reputation and Adjust

The job market changes fast. What worked last year might feel stale now. Measuring your employer branding initiatives is non-negotiable.

Key Performance Indicators (KPIs) to track include:

• Retention rates
• Cost per hire
• Time to hire
• Quality of Hires
• Acceptance rates
• Glassdoor and Indeed company reputation scores

Make this an iterative approach with monthly or quarterly reviews that will keep you aligned with your brand goals and market expectations.
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Who Are The Top 10 Global Recruitment Agencies?

The top recruitment agencies around the world generally have amazing employer brands. Here are a few to dive into:

1. Adecco Group – Global leader in workforce solutions.
2. Randstad – Known for HR services and staffing in over 39 countries.
3. ManpowerGroup – Workforce consultancy for all industries.
4. Robert Half – Specializing in finance, tech, and administration roles.
5. Hays – Expertise in construction, finance, and digital jobs.
6. Kelly Services – Staffing solutions across tech and scientific sectors.
7. Allegis Group – Offers a wide range of recruitment services globally.
8. Michael Page – High-level recruitment consultancy.
9. Kforce – Focused on tech and accounting staffing.
10. Macdonald & Company – Recruitment experts in real estate and property.
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FAQs

Why is employer branding important for recruitment agencies?

It helps attract top recruiters and boosts credibility with clients and job seekers.

How do I start with employee testimonials?

Use Vouch to capture authentic video stories from your current team.

What should be in an employer value proposition (EVP)?

Growth opportunities, flexible work, mission, and real team perks.

How can I improve employee retention?

Focus on professional development, internal mobility, and continuous feedback.

What content should I post to attract candidates?

Real stories, employee wins, recruiter life, and office culture glimpses.

What metrics should I use to measure employer branding?

Cost per hire, time to hire, satisfaction surveys, and Glassdoor ratings.

Can employer branding reduce recruitment costs?

Yes, companies with strong brands spend less on job ads and get better fits.
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See Why Employer Branding Managers Love Vouch!

Loved by companies like Canva, Nike, Cisco, Stryker, HubSpot, Amazon, and more, tools like Vouch make leveraging employer branding strategies in your business remarkably easy.

Book a Vouch demo today and chat with an employer branding expert about your business needs.