Employee Spotlight Questions are in essence, putting your team (across all of your different departments) in front of the camera and letting them share their stories and experiences.
But by doing this, you have the perfect way to showcase your talented employees - boost employee engagement and your employer brand, without any heavy lifting at all.
And let's not forget, that improved employee engagement also leads to potential productivity improvements too.
The good news is, when it comes to employee spotlight videos in 2025, all you need is a few simple and fun questions, and a modern video tool like Vouch so you can share these videos with your broader team.
Your spotlighting videos are also ideal for various social media platforms too, but more on that later!
So let's get started.
Why do Employee Spotlight Posts Matter?
By shining a light on team, you can give them the perfect chance to be recognized and appreciated for their hard work and contributions by the wider team and peers.
This simple strategy helps create a positive work atmosphere, and a feeling of belonging.
By learning about each other's experiences and interests, your employees will better connect while you improve your employee retention and employee experience, which all directly motivates your people to do their very best work.
Do These Videos Help Improve Team Collaboration?
They sure do! Because while employee spotlight videos are individual videos, they play a key role in team-building and collaboration as these help colleagues understand each other better, building trust and camaraderie, which in turn enhances teamwork and productivity.
Moreover, these videos allow employees to share their successes, inspiring others to achieve their goals and builds a culture of appreciation and support, leading to increased engagement and morale.
Employee spotlight videos contribute to a positive and supportive work environment, highlighting the diverse talents within the organization and cultivating a culture of learning, development, and growth.
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5 "Career Growth" Focused Employee Spotlight Questions
When delving into your team's professional experience for your employee spotlight videos, you should aim to gain insights into their goals, achievements, and career development. These answers help you understand their skillset and aspirations while identifying areas for growth and improvement.
Professional experience highlights include:
- What motivated you to pursue your current career?
- Can you share your proudest professional accomplishments?
- How do you maintain motivation and continue to develop professionally?
- Are there specific skills or certifications you would like to achieve?
- Can you share your most challenging professional experience?
Understanding an employee's professional journey helps employers recognize their dedication to growth and their impact on the workplace.
5 "Interest Focused" Employee Spotlight Questions
For more personal and often engaging content about hobbies, interests, and family provide a glimpse into employees' lives outside work. These questions are a great way for a more personal connection and sense of camaraderie among colleagues.
Some personal life highlights include:
- What are your favorite hobbies or interests outside of work?
- Are there activities or sports you enjoy?
- Tell us about your family, any kids or pets?
- Do you have unique family traditions?
- Do you have any hidden talents or interesting skills?
By showing genuine interest in your team's personal experiences, you can create a more inclusive and supportive work environment.
5 "Team Focused" Employee Spotlight Questions
Highlighting an individual's contributions to the team is a powerful way to recognize their impact on collaboration and overall success. Questions in this category focus on showcasing achievements and inspiring others to excel.
Examples of focusing on contributions to the team include:
- What project or initiative are you most proud of and why?
- Describe a time when you went above and beyond to support a teammate or resolve a team challenge.
- How have your unique skills or expertise contributed to the team's success?
- What are the most interesting project your team have worked on?
- What's your ideal team event look like?
By highlighting these team events and projects, you can acknowledge and motivate employees to continue working towards shared goals, driving overall team success and employee satisfaction.
5 "Deep Work Focused" Employee Spotlight Questions
In 2025, going deeper into work experiences is where you can often capture the magic, and it's these questions that are perfect for sharing on social media for Employer Brand growth and your Recruitment Marketing content. These questions encourage reflection, celebration, and a positive atmosphere by reminiscing about significant achievements.
Examples of favorite memories:
- What is your most memorable achievement in your career, and why?
- Tell us about a time when you felt proud of your work and why it was significant.
- Share a favorite client success story and why it stands out.
- Describe a team project or event that left a lasting impression on you.
- What is your dream team project?
Sharing and celebrating favorite memories foster a sense of pride and appreciation among workers, boosting morale and overall engagement.
5 "Work Habit" Focused Employee Spotlight Questions
Spotlight questions about work habits and preferences provide valuable insights into your teams productivity and satisfaction. Understanding their work style helps tailor the workplace environment to support their needs.
Examples of focusing on work habits and preferences:
- What time of day do you feel most productive?
- Do you prefer working independently or in a team?
- How do you manage your workload and prioritize tasks?
- What is your favourite drink at work?
- When do you come up with your best ideas?
These questions help create a more supportive work environment by accommodating individual needs, ultimately enhancing engagement and motivation.
What Else Should Your Employee Spotlight Questions Cover?
The questions asked in employee spotlights are crucial in engaging and inspiring your team, and as such, the questions should allow employees to share their experiences and insights with your company. With every question, it's important to consider the following:
1. Personal and Professional Aspects
Employee highlights should cover both personal and professional aspects of your team's individual lives. This allows employers to build a deeper connection with other team members and adds authenticity to your Employer Brand and Recruitment. By asking about personal experiences, hobbies, and interests, employers can establish a more personal relationship. On the professional side, questions about achievements, skillsets, and contributions highlight the employee's value within the organization.
2. Alignment with Company Values
Another essential aspect of effective highlight questions is aligning them with the company's values and culture. By highlighting achievements or initiatives that align with the company's mission and vision, employers reinforce desired behavior and create a positive work environment. This alignment helps employees feel a sense of purpose and contribution, boosting their engagement and commitment.
3. Encouraging Self-reflection and Growth
Effective employee highlight questions should encourage self-reflection and growth. By asking about accomplishments, challenges, and goals, employers help people feel recognized for their progress and areas for further development and motivation. This self-reflection contributes to personal growth and professional development, creating a culture of continuous learning within the organization.
What About Employee Spotlight Questions for Newsletters and Internal Communications?
Video interviews and Employee Spotlight Videos are ideal for your internal newsletters and internal communications. Some of the company's that use Vouch like these amazing brands, use Vouch for their internal comms.
Try a weekly "spotlight post" to highlight one of your team's professional life, current role, and also to show their growth in your company.
Or, you can focus on fun employee spotlight questions to build camaraderie amongst individuals and your wider team, to help build a more transparent, positive workplace culture.
Employee highlight questions are a powerful tool to connect with your team on a deeper level, and the best part, all you need is a list of questions like the ones we've highlighted in this article and a modern video tool like Vouch!
What About Using Employee Spotlight Questions to Gather Feedback?
Employee Spotlight questions are also perfect for gathering feedback.
By asking simple questions like, "How has your career journey been?" and "What is the most challenging project you've worked on recently"? - you can start to piece together a few key pieces of information that you can share with senior leadership and help make more informed decisions.
Open-ended questions also work extremely well for gauging job satisfaction with a personal touch, and with video like Vouch you can see your employee's body language, communication style and tone, which can get lost between the lines with written questions.
FAQs
What are employee spotlight videos?
Employee spotlight videos highlight your team’s professional background, employee achievements, and contributions, while showcasing their employee profiles in a relatable way. These spotlights help strengthen your company culture by giving visibility to your people and supporting employee recognition efforts. They also complement your recognition program, such as employee of the month, employee awards, or employee recognition boards, helping create an inclusive and inspiring workplace.
How can employee spotlight videos enhance engagement?
Spotlight videos create a sense of belonging and employee recognition across teams, boosting employee sentiment and collaboration. When shared through internal communication channels like Vouch, Microsoft Teams, internal meetings, or an employee app, they reinforce employee advocacy and build stronger cross-functional teams. For even deeper insights, these videos can tie into your employee engagement survey and employee feedback initiatives, ensuring employees feel valued while also encouraging professional growth and participation in employee resource groups.
Where can spotlight videos be shared?
Spotlight content can be amplified across social media channels, social media pages, your company blog, and internal communication platforms. Even casual employee shoutouts in internal meetings ensures visibility both inside and outside the workplace. Externally, posting on your social media pages and company blog not only improves SEO but also inspires customers and potential candidates. Just make sure the content aligns with your employee benefits programs and portrays your recognition program positively.
What are the benefits of using employee spotlight questions?
Employee spotlight questions nurture employee recognition, employee testimonials, and employee advocacy by highlighting employee work history, professional growth, and training opportunities. These interviews celebrate your team’s journey and employee recognition awards, strengthen employee recognition efforts, and boost morale. By featuring authentic employee profiles (not actors), you can also improve your employer branding results to attract top talent, and reinforce your employee recognition boards while showing how much you value your team.
What types of questions should be asked in employee spotlights?
The goal of spotlight questions is recognition - both personal and professional. Ask about employee work history, favorite training opportunities, or experiences working with a cross-functional team. Include fun “Get to Know Our Team” questions to bring out personality, while also asking about employee achievements, career goals, and contributions to employee resource groups. Align all questions with your company culture, employee recognition efforts, and core values to ensure every spotlight feels authentic and inspiring.
Can spotlight videos help create a more positive work environment?
Yes, spotlight videos directly improve employee sentiment, employee recognition, loyalty and your overall company culture. By showcasing leadership through employee profiles or even featuring employee recognition awards during internal meetings, you can also make your management more transparent and relatable. Creating a blog or video series on leaders’ professional background and employee benefits programs helps employees feel more connected. Over time, these initiatives contribute to a stronger culture of recognition and engagement.
What questions should I ask for student spotlight?
For a student spotlight, you want to ask questions that will help highlight the student's achievements, experiences, and interests. Here are some questions you might consider:
- Can you tell us a bit about yourself and your background?
- What inspired you to pursue your field of study?
- What are some of the challenges you've faced in your academic journey, and how have you overcome them?
- Can you share a memorable experience or project from your time as a student?
- How do you balance your academic workload with other interests or responsibilities?
- Who has been a mentor or role model for you, and how have they influenced your academic or personal development?
- What advice would you give to other students who are aspiring to achieve similar goals?
Conclusion
Spotlights videos are a valuable tool for enhancing engagement, morale, building workplace culture and showcasing a company's unique vision.
By asking the right queries and sharing your team's stories, your employees can feel recognized and proud of their work.
Embracing the power of spotlight videos for employees can also help you build highly engaging social media content for your Employer Brand, talent acquisition and hiring team efforts.
The benefits of employee spotlight videos are immense.
The best part is that they are remarkably easy to produce with modern video tools like Vouch.
Employee Spotlight Videos Are Easy With Vouch!
Loved by companies like Canva, Nike, Cisco, HubSpot, Amazon and more, tools like Vouch make leveraging video in your business remarkably easy.
Be sure to book a Vouch demo today and chat with a video content expert.
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