spotlight questions for employees
People and Culture

25 Brilliant Spotlight Questions for Employees & Your Employer Brand

Gary Zurnamer

December 22, 2023



Employee Spotlight Videos are in essence, putting your team in front of the camera and letting them share their stories and experiences.

By doing this, you also have the perfect way to showcase your talented employees and boost employee engagement, without any heavy lifting at all.

All you need is a few simple and fun questions, and a modern video tool like Vouch so you can share these videos with your broader team, and help you grow your Employer Brand too.

Employee spotlighting videos are also ideal for various social media platforms and internal communication channels to highlight your employees and reinforce a stronger company culture.

In this article, we go into 25 employee spotlight questions to help you acknowledge your employees' hard work and talents, while growing your Employer Brand and Employee Value Propositions (EVPs).

Why do Employee Spotlight Videos Matter?

By shining a light on employees, you can give them the perfect chance to be recognized and appreciated for their hard work and contributions by the wider team and peers in their industry. This simple strategy helps create a positive work atmosphere and a feeling of belonging.

Furthermore, these spotlight videos strengthen team bonds. By learning about each other's experiences and interests, employees can connect and potentially collaborate on projects. This teamwork promotes productivity and a more unified work setting.

With these internal employee spotlight questions for employees (further below in this article), you can improve employee retention and employee experience by recognizing employees.

Do These Videos Help Improve Team Collaboration?

They sure do! Because while employee spotlight videos are individual videos, they play a key role in team-building and collaboration as these questions help colleagues understand each other better, fostering trust and camaraderie, which in turn enhances teamwork and productivity.

Moreover, these spotlight videos allow employees to share their successes, inspiring others to achieve their goals and builds a culture of appreciation and support, leading to increased engagement and morale.

Employee spotlight videos contribute to a positive and supportive work environment, highlighting the diverse talents within the organization and cultivating a culture of learning, development, and growth.

So let's dive in!

5 "Career Growth" Focused Employee Spotlight Questions

When delving into an employee's professional experience for your employee spotlight videos, you should aim to gain insights into their goals, achievements, and career development. These questions help you understand the employee's skillset and aspirations while identifying areas for growth and improvement.

Professional experience spotlight questions include:

  1. What motivated you to pursue your current career?
  2. Can you share your proudest professional accomplishments?
  3. How do you maintain motivation and continue to develop professionally?
  4. Are there specific skills or certifications you would like to achieve?
  5. Can you share your most challenging professional experience?

Understanding an employee's professional journey helps employers recognize their dedication to growth and their impact on the workplace.

5 "Employee Interest" Focused Employee Spotlight Questions

For more personal and often engaging content, questions about hobbies, interests, and family provide a glimpse into employees' lives outside work. These questions create a more personal connection and foster camaraderie among colleagues.

Some personal life spotlight questions include:

  1. What are your favorite hobbies or interests outside of work?
  2. Are there activities or sports you enjoy?
  3. Tell us about your family, any kids or pets?
  4. Do you have unique family traditions?
  5. Do you have any hidden talents or interesting skills?

By showing genuine interest in employees' personal experiences, employers create a more inclusive and supportive work environment.

5 "Team Focused" Employee Spotlight Questions

Highlighting an individual's contributions to the team is a powerful way to recognize their impact on collaboration and overall success. Questions in this category focus on showcasing achievements and inspiring others to excel.

Examples of spotlight questions focusing on contributions to the team include:

  1. What project or initiative are you most proud of and why?
  2. Describe a time when you went above and beyond to support a teammate or resolve a team challenge.
  3. How have your unique skills or expertise contributed to the team's success?
  4. What are the most interesting project your team have worked on?
  5. What's your ideal team event look like?

By spotlighting these team events and projects, you can acknowledge and motivate employees to continue working towards shared goals, driving overall team success.

5 "Deep Work Focused" Employee Spotlight Questions

Going deeper into work experiences is where you can often capture the magic, and it's these questions that are perfect for sharing on social media for Employer Brand growth and your Recruitment Marketing content. These questions encourage reflection, celebration, and a positive atmosphere by reminiscing about significant achievements.

Examples of favorite memories spotlight questions:

  1. What is your most memorable achievement in your career, and why?
  2. Tell us about a time when you felt proud of your work and why it was significant.
  3. Share a favorite client success story and why it stands out.
  4. Describe a team project or event that left a lasting impression on you.
  5. What is your dream team project?

Sharing and celebrating favorite memories foster a sense of pride and appreciation among employees, boosting morale and overall engagement.

5 "Work Habit" Focused Employee Spotlight Questions

Spotlight questions about work habits and preferences provide valuable insights into an employee's productivity and satisfaction. Understanding their work style helps tailor the workplace environment to support their needs.

Examples of spotlight questions focusing on work habits and preferences:

  1. What time of day do you feel most productive?
  2. Do you prefer working independently or in a team?
  3. How do you manage your workload and prioritize tasks?
  4. What is your favourite drink at work?
  5. When do you come up with your best ideas?

These questions help create a more supportive work environment by accommodating individual needs, ultimately enhancing engagement and motivation.

What Else Should Your Employee Spotlight Questions Cover?

The questions asked in employee spotlights are crucial in engaging and inspiring employees, and as such, the questions should allow employees to share their experiences and insights with your company. With every question, it's important to consider the following:

1. Personal and Professional Aspects

Employee spotlight questions should cover both personal and professional aspects of an employee's life. This allows employers to build a deeper connection with other team members and adds authenticity to your Employer Brand and Recruitment. By asking about personal experiences, hobbies, and interests, employers can establish a more personal relationship. On the professional side, questions about achievements, skillsets, and contributions highlight the employee's value within the organization.

2. Alignment with Company Values

Another essential aspect of effective spotlight questions is aligning them with the company's values and culture. By highlighting achievements or initiatives that align with the company's mission and vision, employers reinforce desired behavior and create a positive work environment. This alignment helps employees feel a sense of purpose and contribution, boosting their engagement and commitment.

3. Encouraging Self-reflection and Growth

Effective employee spotlight questions should encourage self-reflection and growth. By asking about accomplishments, challenges, and goals, employers help employees recognize their progress and areas for further development and motivation. This self-reflection contributes to personal growth and professional development, creating a culture of continuous learning within the organization.

What About Employee Spotlight Questions for Newsletters and Internal Communications?

Video interviews and Employee Spotlight Videos are perfect for your interbal newsletters and internal communications for building a sense of community. Try a weekly "employee spotlight post" to highlight one of your team's professional life, current role, and also to show their professional growth in your company.

Or, you can focus on fun employee spotlight questions to build camaraderie amongst individual employees and your wider team, to help build a more transparent, positive workplace culture.

Employee Spotlight questions are a powerful tool to connect with your employees on a deeper level, and the  best part, all you need is a list of questions like the ones we've highlighted in this article!

What About Using Employee Spotlight Questions to Gather Feedback From Employees?

Employee Spotlight questions are also perfect for gathering employee feedback and insights, that you might not otherwise be able to achieve.

By asking simple questions like, "How has your career journey been?" and "What is the most challenging project you've worked on recently"? - you can start to piece together a few key pieces of information that you can share with senior leadership and help make more informed decisions.

Open-ended questions also work extremely well for gauging job satisfaction with a personal touch, and with video like Vouch you can see your employee's body language, communication style and tone, which can get lost between the lines with written spotlight questions. 



What are employee spotlight videos?

Employee spotlights showcase employees' achievements, skills, and contributions, helping to build a more positive and inclusive work environment. Employee spotlight programs are easy to implement and the benefits can be immense.

How can employee spotlight videos enhance engagement?

Employee spotlights create a sense of belonging and recognition among employees, boosting engagement and fostering teamwork. Employee spotlight videos are not only for your outstanding employees, the idea is to give every employee a voice to improve engagement and a more positive work culture.

Where can employee spotlight videos be shared?

Employee spotlights can be shared through internal communication platforms, blog posts for SEO and fresh content for Google, and of course social media posts for broader visibility and engagement. Just be sure to only share the content that would inspire your customers and future candidates for your company when you post any public content.

What are the benefits of using employee spotlight questions?

Building a culture of recognition and deeper connections among employees is the goal. Employee spotlight questions and videos recognize employees' efforts, boost morale, and encourage collaboration. This in turn helps you attract top talent through your Employer Brand and EVPs.

What types of questions should be asked in employee spotlights?

Employee recognition is always the goal. It's about them. Employee spotlight videos should include engaging questions that cover both personal and professional aspects. Just make sure that all of your questions align with your company's core values and team culture.

Can employee spotlights help create a more positive work environment?

Yes, by celebrating accomplishments and fostering connections, employee spotlights contribute to a positive work atmosphere amongst your people. You can also spotlight your leadership team to make them more personable and transparent in your company, and even create a blog series around your team leaders, for example, as a first step so that employees are comfortable getting involved.


Employee spotlights are a valuable tool for enhancing engagement, employee morale, fostering a positive work environment, and showcasing a company's unique culture. By asking the right questions and sharing your employee's stories, you can create an environment where employees feel recognized and proud of their work and workplace culture.

Embracing the power of employee spotlights can also lead to highly engaging social media content, which is perfect for your Employer Brand, talent acquisition and hiring team. 

The benefits of employee spotlights are immense. And the best part is that they are remarkably easy to produce with modern video tools like Vouch. Be sure to book a Vouch demo today if you are looking to create employee spotlight interview videos or employee testimonials.

Gary Zurnamer

Gary Zurnamer

Co-Founder and CEO of Vouch.

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