7 Recruitment For Hospitality Tips, Attract Top Talent

Hospitality recruitment is a major part of running a successful hotel or restaurant, no matter how big, boutique, or unique your business is.

Hospitality, in general, has higher turnover rates than most other industries, often due to the hard work vs wage, high-pressure environments, and also due to many people taking hospitality jobs while they are in transition between studies or jobs. This is also why your employer brand is so important!

Finding and retaining top talent is one of the unique challenges faced by hospitality professionals. In this article, we will provide you with 7 tips to help you improve your recruitment strategy and attract the best candidates to your hospitality business.

So, let's dive in!

Key Takeaways:

• Creating an inspirational job description that attracts the right candidates.
• Implement an employee referral program to tap into word-of-mouth recommendations.
• Advertise your attitude and prioritize soft skills like customer service and teamwork.
• Consider offering flexible work schedules to appeal to candidates seeking work-life balance.
• Try modern video recruitment tools like Vouch to streamline your recruitment process.
   

1. Create an Inspirational Employer Brand

Imagine having committed and passionate people emailing you their resumes before you even advertise an open position. That's the power of your employer brand.

In the competitive landscape of hospitality recruitment, an inspirational employer brand goes beyond just offering competitive salaries and benefits; it creates a compelling narrative that resonates with potential and current employees, setting the organization apart as a desirable place to work.

Here's why having an inspirational employer brand is so powerful in the hospitality sector:

a) Your Employer Brand Attracts Top Talent 

In a sector where customer experience is paramount, having passionate and dedicated employees is essential. An inspirational employer brand attracts top talent who are not just looking for a job but a place where they can contribute meaningfully and grow professionally.

b) Your Employer Brand Boosts Employee Engagement 

Employees who are inspired by their organization's brand are more likely to be engaged and committed to their work. They feel a sense of pride in being associated with the brand, leading to higher levels of productivity and customer satisfaction.

c) Your Employer Brand Reduces Turnover 

High turnover rates can be costly and disruptive to hospitality businesses. An inspirational employer brand helps create a strong sense of loyalty among employees, reducing turnover and the associated costs of recruitment and training.

d) Your Employer Brand Enhances Customer Experience 

Employees who are inspired by their employer are more likely to go above and beyond to deliver exceptional customer service. This leads to increased customer satisfaction and loyalty, ultimately driving business growth, better reviews, and more bookings and reservations.

e) Your Employer Brand Fosters Innovation 

An inspirational employer brand encourages a culture of innovation and creativity. Employees feel empowered to think outside the box and suggest new ideas, which can lead to improved processes and services.

f) Your Employer Brand Builds a Positive Reputation 

A strong employer brand not only attracts top talent but also enhances the organization's reputation in the industry. This can lead to increased interest from customers, partners, and investors.

If you want to learn more, here's a neat guide for building your employer brand in 2024.
Or feel free to see the 7 Best Tools for Employer Branding in 2024 here.
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2. Create an Inspirational Job Description

When it comes to hospitality recruitment, a well-crafted and inspirational job description can often be vital to attracting the right candidates for your team.

By highlighting the service you provide your clients, and why your restaurant or hotel is a great place to work, can help you attract the best people. A big part of this is building your employer brand, which can help you attract the very best talent and help significantly with retention rates.

We should note that an inspirational job description does not mean skipping the less glamorous aspects of the job, like long hours or physically demanding tasks; it just means presenting these tasks in a positive light and with personal reward for the candidate.

An inspirational job description helps candidates discern whether the position aligns with their skills and aspirations. It also reduces the chances of misunderstandings or disappointment after hiring, leading to better long-term employee satisfaction and retention, which is vital in the hospitality sector.
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3. Advertise for Attitude First

In the world of hospitality recruitment, one thing is clear: attitude matters.

While job skills can be learned and developed over time, a person's attitude and personality are often deeply ingrained. That's why it's crucial to prioritize attitude when advertising for hospitality job seekers who have lots of experience or none at all.

The key to exceptional customer service lies in the soft skills that make a person truly shine.

Highlight qualities like warmth, empathy, teamwork, conscientiousness, and optimism in your job advertisements. These attributes are what set outstanding hospitality professionals apart.

By focusing on the customer service skills and attitudes that are essential to success in the hospitality industry, you'll attract candidates who are naturally inclined to excel in guest interactions. These individuals will consistently go above and beyond to deliver exceptional experiences.

Remember, skills can be taught, but attitude is a fundamental quality that sets the foundation for success in any hospitality setting. So when you or your human resources head is advertising your hospitality positions, make sure to emphasize the importance of attitude and the positive impact it can have on both your guests and your business. Hospitality recruiters are experts at this, so if in doubt, try reaching out to a hospitality recruitment agency.
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4. Consider Offering Flexible Work Schedules

Younger generations place a strong emphasis on work-life balance, making flexible work schedules a desirable factor in the hospitality space.

While complete flexibility may not be feasible for all roles, providing shift schedules that accommodate employees' other commitments, such as family or additional jobs, can attract a larger pool of candidates and contribute to reducing turnover. The goal is to position a career in hospitality as not a grind but a lifestyle choice.

The leading hotels and restaurants get this right time and time again.
 

5. Involve Current Employees in the Hiring Process

Engaging your current staff in the hospitality recruitment process might seem odd at first, but it can bring valuable insights and contribute to better hires. At the least, you could start by interviewing or running spotlight questions with your employees. 

This is also where tools like Vouch come in really handy, as you can survey your teams in their own time. Simply set a few survey questions and let your employees tell you about their experiences.

Of course, you will need to read between the lines, especially with employees who can't afford to lose their jobs. This is where your soft skills come into play :) 

Involving current employees in the hiring process not only leads to better hires but also boosts team morale and cohesion. When employees feel that their opinions are valued and that they have a say in the selection process, they become more invested in the success of the new team member. This sense of involvement and ownership fosters a positive work environment and promotes a collaborative culture, enhancing overall team performance and loyalty to your business.
 

6. Offer Unique Job Perks

One thing you can offer that most businesses can't is unique perks.

Differentiate yourself from competitors in the hospitality recruitment industry (and all other employers) by offering unique and helpful staff benefits and career opportunities. These job perks not only improve employee engagement but also serve as a powerful recruiting tool to attract top talent to your organization.

Some perks you can consider include:

• Discounted or complimentary stays at affiliated hotels or resorts for employees and their families.
• In-house training and other training programs, like cooking courses with your head chef or business course with your hotel or restaurant manager,
• Free meals or meal vouchers for on-site dining facilities.
• Health and wellness benefits, such as gym memberships or wellness programs.
• More flexible scheduling options to accommodate personal commitments and improve work-life balance.
• Paid time off for volunteering or community service.

By offering these enticing employee benefits, you not only enhance the overall job satisfaction and loyalty of your staff but also position your organization as an employer of choice in the competitive hospitality recruitment landscape.
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7. Prioritize Speed in the Hiring Process

Hospitality recruitment is a fast-paced industry, and securing top talent requires a quick hiring process.

You need to get talented and committed people before competitors do, so don't delay with traditional methods like screening written CVs, which can be time-consuming and may lead to delays in making hiring decisions. To expedite the process and ensure efficient candidate assessment, consider implementing one-way video interviews.

Skills-based testing also allows you to objectively measure and evaluate candidates' abilities in a specific area relevant to the hospitality industry. By utilizing an in-person or online assessment, you can streamline your hiring process and gain valuable insights into candidates' skills without too much back and forth.

To secure top talent swiftly, be sure to try tools like Vouch. 

What Are Some Recruitment For Hospitality "Must Do's"?

Conduct Thorough Background Checks

When it comes to hospitality recruitment, conducting thorough background checks is of utmost importance. As employees in the hospitality industry often have access to guests' personal information and belongings, ensuring the safety and security of both your guests and your business is crucial.

One essential aspect of background checks is verifying that candidates have a clean record. This includes checking their criminal history, credit history, and any relevant professional licenses or certifications. By thoroughly screening candidates, you can minimize the risk of hiring individuals who may pose safety, theft, or fraud risks.

In addition to checking for criminal records, it is also important to contact the candidate's previous employers for references. Speaking with former employers allows you to gain valuable insights into the candidate's work ethic, reliability, and performance. This information can help you make informed hiring decisions and avoid any potential pitfalls.

By conducting these thorough background checks, you can ensure that you are making the best possible hiring decisions for your hospitality business. Prioritizing candidate screening and verifying their background information will contribute to a safer and more secure work environment.

Test Ability to Perform Under Pressure

In the fast-paced world of hospitality, employees must be able to perform effectively under pressure. During the interview, ask situational questions that gauge how candidates handle stressful situations, multitasking, and tight deadlines. Look for individuals who remain calm, think on their feet, and maintain a high level of professionalism when faced with challenging circumstances.

Ask About How They Handle Complaints

Dealing with customer complaints is an inevitable part of the hospitality industry. Assess candidates' ability to handle criticism, resolve conflicts, and maintain a positive attitude when faced with unhappy customers. Look for individuals who demonstrate strong communication skills, empathy, and a dedication to finding solutions that satisfy guests.

Demonstration of Good Time Management

In a fast-paced industry like hospitality, effective time management is crucial. Determine how candidates prioritize tasks, manage their time, and meet deadlines. Explore their organizational skills, ability to work under tight schedules, and willingness to go the extra mile to ensure efficiency. Look for candidates who demonstrate a systematic approach and attention to detail.

Willingness to Learn and Adapt

In an ever-evolving industry, it is crucial to hire candidates who display a willingness to learn and adapt to new situations. During the interview, inquire about candidates' experiences with ongoing professional development, their ability to take constructive feedback, and their willingness to embrace change. Look for individuals who are curious and open-minded and demonstrate a growth mindset.

Consider Potential for Growth

While relevant experience is valuable, consider candidates who may lack extensive hospitality experience but possess the right personality traits and potential for growth. Assess their transferrable skills, such as communication, problem-solving, and teamwork, and evaluate if they align with your organization's values and culture. Look for individuals who exhibit a strong work ethic, a passion for providing exceptional service, and a desire to grow within the industry.

By focusing on these interviewing tips, you can effectively evaluate hospitality candidates and select those who have the skills, attitude, and potential to thrive in your organization. Remember, it's not just about finding the most experienced candidates but identifying individuals who align with your company's values and have the ability to provide exceptional service to your guests.

FAQs

What is the importance of hospitality recruitment?

Hospitality recruitment is crucial for the success of any hotel or restaurant due to the high turnover rate in the industry and the challenging nature of the work. Finding and retaining the best staff is a top priority.

How can I improve my recruitment strategy in the hospitality industry?

Here are 13 tips to help you improve your recruitment strategy and secure top talent for your hospitality business:

How can I create a clear job description?

Crafting a clear and detailed job description is essential for attracting the right candidates. Be transparent about the job requirements, including any unpleasant aspects of the role.

How can I use employee referrals to recruit staff?

Implement an employee referral program to encourage current staff to recommend candidates. Word of mouth is a powerful recruitment tool in the hospitality industry. Consider offering rewards for successful referrals.

Why are thorough background checks necessary in hospitality recruitment?

Background checks are crucial in hospitality recruitment to minimize the risk of hiring individuals who may pose a safety, theft, or fraud risk. Verify the candidates' clean records and check with their previous employers for references.

Should I prioritize attitude or skills in hospitality recruitment?

It is essential to prioritize attitude over skills in hospitality recruitment. While job skills can be taught, an employee's attitude and personality are often fixed. Emphasize the soft skills required for excellent customer service in your job advertisements.

How can I offer flexibility in work schedules for hospitality roles?

Consider offering shift schedules that accommodate employees' other commitments, such as family or additional jobs. While not all roles can offer complete flexibility, providing some flexibility can attract more candidates and help reduce turnover.

What are some unique job perks I can offer in hospitality recruitment?

Differentiate yourself from competitors by offering unique and helpful staff benefits. For example, consider providing access to new payment schemes or other perks suggested by your existing staff.

How can I speed up the hiring process in hospitality recruitment?

A fast hiring process is crucial to secure top talent. Consider using skills-based testing to efficiently assess candidates. TestGorilla's online assessments provide objective data on candidates' skills, allowing you to make faster decisions.

How can involving current employees in the hiring process benefit hospitality recruitment?

Involve your current staff in the hiring process to gain valuable insights and assessments of prospective candidates, especially for roles they are familiar with. This approach leads to better hires and boosts team morale and cohesion.
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Conclusion

In conclusion, implementing these seven tips can significantly enhance your hospitality recruitment strategy, helping you secure top talent for your hotel or restaurant. By creating an inspirational employer brand, crafting compelling job descriptions, and prioritizing attitude and soft skills, you can attract candidates who are passionate about delivering exceptional customer service.

Offering unique job perks, involving current employees in the hiring process, and prioritizing speed in the hiring process further enhance your ability to attract and retain top talent.

Tools like Vouch make hospitality recruitment even easier, too, and Vouch can also be used for employee surveys, recruitment, building your employer brand, customer testimonials, and more. 
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Like to try Vouch?

Loved by companies like Canva, Nike, Cisco, Stryker, HubSpot, Amazon, and more, tools like Vouch make leveraging video in your business remarkably easy.

Be sure to book a Vouch demo today and chat with a video content expert.