Tools For Employer Branding
People and Culture

7 Best Tools for Employer Branding in 2024

Ian Cook

February 23, 2024



Welcome to our comprehensive guide on the best tools for employer branding in 2024, where employer branding plays a crucial role in attracting and retaining top talent. 

To help you take your employer branding efforts to the next level, we have curated a list of trusted tools used by major companies like Nike, Amazon, Canva, HubSpot, Cisco, Stryker and more. 

These tools cover various aspects of employer branding, including candidate experienceemployee advocacy, research and measurement, social media sharing, content creation, and candidate relationship management. Whether you are a small business or a large enterprise, by leveraging these tools, you can create a compelling employer brand that stands out and attracts the best talent in your industry.

Key Takeaways:

  • Employer Branding takes into account candidate experience, employee advocacy, social media, content creation, and candidate relationship management.
  • Combining the right set of tools can help you take your employer branding efforts to the next level in 2024. 
  • Staying ahead of the competition matters.

So let's dive in.

Our Top 7 Tools for Employer Branding 

When it comes to employer branding and candidate experience tools, several platforms stand out for their innovative features and user-friendly interfaces:

Vouch for video content 

Vouch is the most powerful media you can have when it comes to employer branding. Vouch is a video platform that opens up all kinds of new employer branding possibilities, including showcasing your company culture and employee stories through interactive videos. With Vouch, you can make videos in-house and use powerful AI editing tools to bring your employer branding videos to life.

Canva for static content

Canva is a popular graphic design tool that empowers you to create stunning visuals, from eye-catching social media graphics to informative infographics. Canva offers a wide range of customizable templates, fonts, and graphics to bring your employer brand to life, and its intuitive drag-and-drop interface is brilliant.

HubSpot for your CRM

HubSpot is a CRM that can be used for sales, support and recruitment to streamline and enhance the recruitment process. HubSpot also integrates with hundreds of other tools, including Vouch video, making it more flexible than many CRM systems. The additional benefit of using HubSpot is that there is a lot of support. 

Brandwatch for your social media 

Brandwatch is a platform built for social listening, consumer intelligence, and market research. Brandwatch is perfect for understanding consumer behaviour, tracking brand performance, and getting actionable insights from vast volumes of online conversations across social media, news, forums, and review sites. Brandwatch offers users

Slack for communications

Slack is great for connecting internal teams and transparent communications, which drives employer branding. Slack also integrates with numerous third-party apps and services, with features like file sharing, direct messaging, threaded conversations, and searchable archives. Slack creates a cohesive workspace.

Glassdoor for reviews

Glassdoor is where potential candidates turn to first to see what it's like to work at your company, where former employees can anonymously review companies and share insights about company culture, salary information, and interview experiences. Glassdoor can also provide you with valuable feedback that you can share with upper management in your organization.

Ongig for job descriptions

Ongig's Text Analyzer software helps you ensure your job descriptions inspire candidates and are written for DEIB best practices. Ongig also helps you scale through automation so you can get better job listings published sooner. 

The Role of Employer Branding Tools

Employer branding is twofold: you need to promote your company externally and follow your brand on social media and other websites like Glassdoor, and you also need to build internal communications and transparency.

Employer branding tools can help you.

  1. Attract top talent: A strong employer brand attracts highly skilled candidates who are eager to work for your organization. It helps you stand out in a crowded job market and positions your company as a desirable place to work.
  2. Encourage employee referrals: Employees who are proud of their employer and believe in its values are more likely to refer qualified candidates. Employer branding fosters a culture of referral and can lead to higher-quality hires.
  3. Provide a competitive advantage: When your employer brand is strong, it sets you apart from competitors. This can give you an edge when it comes to attracting and retaining talent, as well as winning business opportunities.
  4. Improve retention and employee engagement: Investing in employer branding shows your employees that you care about their experience and value their contributions. This can increase employee satisfaction, loyalty, and productivity, ultimately reducing turnover.
  5. Enhance the candidate experience: A positive candidate experience is crucial for attracting and retaining top talent. Employer branding tools help you create a smooth and personalized candidate journey, leaving a lasting impression.

Are there any additional tools available for employer branding?

Yes, there are additional tools for employer branding such as Cegid (formerly Talentsoft), Glassdoor, Spike, BrandYourself, GaggleAMP, Blind, Altru, PathMotion, Olivia, Smarp, LinkedIn Elevate, Sociabble, Dynamic Signal, Employer Brand Index, Qualtrics, Buffer, Skill Scout, Canva, Seenit, Papirfly, Zoho CRM, SmartRecruiters, Jobbio, Greenhouse, Recruiterbox, Jobvite, Textio, Rally Inside, Social Seeder, Buzzsumo, Pathmotion and more!


Building a strong employer brand is vital for attracting and retaining top talent. In 2024, the right tools will play a crucial role in effective employer branding strategies. 

By utilizing candidate experience tools, employee advocacy tools, research and measurement tools, social media sharing and scheduling tools, content creation tools, and candidate relationship management tools, you can elevate your employer branding efforts.

Tools like Vouch make producing content, one of the hardest parts of employer branding, even easier, and Vouch can also be used for employee surveys, recruitment, customer testimonials and more. 

Like to try Vouch?

Loved by companies like Canva, Nike, Cisco, Stryker, HubSpot, Amazon and more, tools like Vouch make leveraging video in your business remarkably easy.

Be sure to book a Vouch demo today and chat with a video content expert.

Ian Cook

Ian Cook

Creative Lead

Lights. Camera. Traction

Cut through the noise with video.