7 Best Tools for Employer Branding in 2024

Welcome to our comprehensive guide on the best tools for employer branding in 2024, where employer branding plays a crucial role in attracting and retaining top talent. 

To help you take your brand strategy to the next level, we have curated a list of trusted brand instruments and resources used by major companies like Nike, Amazon, Canva, HubSpot, Cisco, Stryker, and more. 

These tools cover various aspects of employer branding, including candidate experience, employee advocacy, research and measurement, social media sharing, content creation, and candidate relationship management. Whether you are a small business or a large enterprise, by leveraging these resources, you can create a compelling brand that stands out and attracts the best talent in your industry.

So, let's dive in.

Key Takeaways:

• Employer Branding takes into account candidate experience, employee advocacy, social media, content creation, and candidate relationship management.
• Combining the correct set of tools can help you take your employer branding efforts to the next level in 2024. 
• Staying ahead of the competition matters.
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What Are Employer Branding Tools?

Employer branding tools encompass a range of strategies, platforms, and technologies crucial for showcasing a company's culture, values, and work environment. These tools play a vital role in for a seamless experience in recruitment events. They enable companies to communicate their employer value proposition effectively, creating a positive image that resonates with potential candidates.

Statistics show that companies with strong employer brands experience significant benefits. They see a 50% increase in qualified applicants, indicating that a strong brand attracts high-caliber talent. Additionally, these companies benefit from a 28% reduction in turnover rates, highlighting the importance of a positive brand image in retaining employees. 

These tools for employer branding include:

• Social media platforms
• Employee testimonial videos
• Career pages 
• Employee advocacy programs
• Branded content
• Recruitment marketing software
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What Are Our Top 7 Tools for Employer Branding?

When it comes to the best employer branding and candidate experience tools, several platforms stand out for their innovative features and user-friendly interfaces: 

Vouch for video content 

Vouch is the most powerful media you can have when it comes to employer branding. Vouch is a video platform that opens up all kinds of new brand possibilities, including showcasing your company culture and employee stories through interactive videos. With Vouch, you can make videos in-house and use powerful AI editing software to bring your employer branding videos to life.

Canva for static content

Canva is a popular graphic designing instrument that empowers you to create stunning visuals, from eye-catching social media graphics to informative infographics. Canva offers a wide range of customizable templates, fonts, and graphics to bring your workplace brand to life - and its intuitive drag-and-drop interface is brilliant.

HubSpot for your CRM

‍HubSpot is a CRM that can be used for sales, support, and recruitment to streamline and enhance the recruitment process. HubSpot also integrates with hundreds of other softwares,  including Vouch video, making it more flexible than many CRM systems. The additional benefit of using HubSpot is that there is a lot of support. 

Brandwatch for your social media 

‍Brandwatch is a platform built for social listening, consumer intelligence, and market research. Brandwatch is perfect for understanding consumer behaviour, tracking brand performance, and getting actionable insights from vast volumes of online conversations across social media, news, forums, and review sites. Brandwatch offers users

Slack for communications

Slack is great for connecting internal teams and transparent communications, which drives employer brand. Slack also integrates with numerous third-party apps and services, with features like file sharing, direct messaging, threaded conversations, and searchable archives. Slack creates a cohesive workspace.

Glassdoor for reviews

Glassdoor is where potential candidates turn to first to see what it's like to work at your company, where former employees can anonymously review companies and share insights about company culture, salary information, and interview experiences. Glassdoor can also provide you with valuable feedback that you can share with upper management in your organization.

Ongig for job descriptions

Ongig's Text Analyzer software helps you ensure your job descriptions inspire candidates and are written for DEIB best practices. Ongig also helps you scale through automation so you can get better job listings published sooner. 

What Are The Benefits of Employer Branding Tools?

These tools are your gateway to shaping a positive and appealing company image that attracts and retains the best employee. With a variety of strategies, platforms, and technologies at your disposal, you can showcase your work environment like never before.

Employer branding tools can help you:

1. Draw in top talent: The right instrument can help your company stand out in the job market by showcasing your unique company culture and values, making you an attractive choice for top-tier candidates.
2. Encourage employee referrals: The type of software you use could show employees who are proud of their workplace and believe in its values are more likely to refer qualified candidates. This could lead to a increased referrals and higher-quality hires.
3. Provide a competitive advantage: A brand tool could also help set you apart from competitors. This can give you an edge when it comes to attracting and retaining talent, as well as winning business opportunities.
4. Improve retention and employee engagement: Choosing the right resource could show your employees that you care about their experience and value their contributions. This can increase employee satisfaction, loyalty, and productivity, ultimately reducing turnover.
5. Enhance the candidate experience: A positive candidate experience is crucial for attracting and retaining top talent; hence, you need the right tool for the job to help you create a smooth and personalized candidate journey that leaves a lasting impression.
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What makes employee testimonial videos a powerful tool for employer branding?

Employee testimonial videos provide authentic insights into what it's like to work in the company coming from the perspective of current employees as brand ambassadors. These videos can also be used in employee advocacy platform to build trust within the organization, as well as engage job seekers by showcasing real experiences and stories.

These videos can be shared across various platforms, such as social media, the company website, and job boards, maximizing their reach and impact. 
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How can employer branding software help streamline branding efforts?

A good software can manage and analyze your brand campaigns, ensuring your messaging is consistent and effective. This technology centralizes your branding activities, streamlining content creation, scheduling, and distribution through various channels to maintain a cohesive brand identity. With analytics and reporting software, you gain insights into your campaign performance, allowing you to identify the most effective strategies and make adjustments as needed to develop a positive reputation.
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How can social media platforms be used as tools for employer branding?

Social media platforms like LinkedIn, Instagram, and Facebook allow companies to share engaging content about their workplace culture, employee achievements, and job openings. Consistent and authentic social media posts can build a strong workplace brand presence and attract top job seekers. 

Moreover, social media platforms facilitate two-way communication, allowing team members to engage directly with their audience through comments, likes, and messages. This interactive element helps to build a stronger connection with potential candidates, making them feel valued and engaged even before they apply. 
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What are other tools available for employer branding?

Yes, these are Cegid (formerly Talentsoft), Glassdoor, Spike, BrandYourself, GaggleAMP, Blind, Altru, PathMotion, Olivia, Smarp, LinkedIn Elevate, Sociabble, Dynamic Signal, Employer Brand Index, Qualtrics, Buffer, Skill Scout, Canva, Seenit, Papirfly, Zoho CRM, SmartRecruiters, Jobbio, Greenhouse, Recruiterbox, Jobvite, Textio, Rally Inside, Social Seeder, Buzzsumo, Pathmotion and more!

Vouch Video is your ticket to attracting top talent by showcasing your company's culture and values with engaging video content. With the platform's innovative features, you can create compelling narrative content that makes your brand relatable and appealing, helping you stand out in the job market!
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FAQs

Are there any free tools for employer branding?

Yes, there are free tools for employer branding, such as Canva for creating visual content, Google Analytics for tracking website traffic, and social media platforms like LinkedIn for showcasing relevant content and company culture. These software can help enhance branding efforts without breaking the budget.

How can employer branding tools improve recruitment efforts?

Tools for employer branding can help create a good narrative about the company, making it more attractive to prospective employees. By showcasing the company's culture and values, share stories, employee video testimonials, these resources can increase candidate engagement and improve the quality of applicants.

How can hosting webinars and virtual events support employer branding?

Webinars and virtual events provide opportunities to showcase the company's reputation, culture, and values to a wide target audience. These events can engage future employees and give them a taste of what it's like to be part of your organization.

How can internal communication tools aid in employer branding?

Internal communication tools, such as intranets and messaging apps, facilitate transparent and efficient communication within the company. Effective use of these tools can improve employee experience, give valuable insights and reinforce the company's values and culture. 
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Conclusion

Building a strong employer brand is vital for attracting the right candidates and retaining top talent. Hence, the need to utilize the perfect tools for employer branding.

By utilizing candidate experience tools, employee advocacy tools, research and measurement tools, social media management tool, social media content creation tools, and candidate relationship management tools, not only you can elevate your employer branding efforts but also become a great place for working!

Tools like Vouch make producing content, one of the hardest parts of employer branding, even easier. Vouch can also be used for employee surveys, recruitment, customer testimonials, and more. 
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Like to try Vouch?

Loved by companies like Canva, Nike, Cisco, Stryker, HubSpot, Amazon, and more, tools like Vouch make leveraging video in your business remarkably easy.

Be sure to book a Vouch demo today and chat with a video content expert.