What is Active Recruiting? A Complete Guide for 2024

Finding top-notch talent in today's job market isn't just about posting a job and waiting for applicants.

If you want to fill critical roles with the ideal candidates, you need to be proactive. Enter active recruiting.

In this article, we'll break down what active recruiting means, why it's different from passive recruiting, and how companies in 2024 can make it a key part of their recruitment strategy.

We'll also look at active recruitment tools, real data and best practices to help you build an active recruitment process that draws in the best and brightest candidates.
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What Is Active Recruiting?

Active recruiting is the process of actively seeking out, engaging with, and attracting qualified candidates for open roles rather than waiting for applicants to come to you.

Instead of relying on job boards or online applications, active recruiters create personal messages and reach out directly to potential candidates through platforms like LinkedIn, social networks, or even by attending networking events.

This also means poaching talent from their current employer.

Active recruiting is essentially taking a proactive approach to recruitment to get the types of candidates you want into your recruitment funnel - which is very different to passive recruiting strategies when you do not have as much control over your talent pool.

How Does Active Recruiting Work?

Active recruiting involves several key steps that are woven throughout your entire recruiting process, all aimed at finding the right talent for your company.

Let's break it down:

1. Identify your Ideal Candidate

Before starting the recruitment process, it's crucial to define the profile of the ideal candidate - often called a Candidate Persona. This includes understanding the specific job role, required skills and attributes your future employees should have.

2. Build a Talent Pipeline

Active recruiting requires building a strong talent pipeline, a pool of potential candidates that you can draw from when a job opens up, kind of like your sales team's funnel.

This often includes both active job seekers (those currently looking for work) and passive candidates (those who aren't actively job hunting but would consider new opportunities), where you have them in your candidate relationship management (CRM software.  

3. Engage with Candidates

Using your talent pool in your CRM, along with marketing tools like Google Retargeting, LinkedIn Recruiter, Boolean Searches, and other advanced search capabilities, active recruiters reach out to candidates who fit the ideal candidate criteria.

Personalized messages (including personal videos), direct outreach, and InMail templates are commonly used to connect with candidates in a way that feels genuine and specific to their skills and interests.

4. Offer Compelling Reasons to Join Your Company

Once you've identified and reached out to prospective candidates, you need to give them a compelling reason to join your company. Whether it's highlighting career growth, flexible work options, your approach to workplace diversity and your company culture, these details can help tip the scales for passive candidates who might not have been actively looking, but are open to change.

5. Keep the Process Fast and Transparent

Active recruiting focuses on creating a positive candidate experience at all times! This means providing clear communication during the entire recruitment process, moving candidates through the recruitment funnel efficiently, and maintaining transparency on the job role and company expectations.
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Active Recruiting vs. Passive Recruiting: What's the Difference?

While active recruiting involves actively searching for talent, passive recruiting relies on traditional methods like posting job openings and waiting for applicants to come to you.

Both approaches have their place (with different HR resource requirements), but there are some key differences.

• Active Recruiting: This strategy targets high-quality candidates, including those who are already employed and not necessarily looking for new opportunities. Recruiters take the initiative to contact these passive candidates through social networking sites, direct messages, or referrals.
• Passive Recruiting: This is more reactive. You post job ads on job boards or your company's website and wait for applications to come in. It primarily attracts active job seekers who are on the lookout for new roles.

The key takeaway is that active recruitment is often more effective for filling niche or high-demand positions. On the other hand, passive recruiting can help cast a wider net when trying to attract a larger pool of candidates for more general roles.
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What are The Benefits of Active Recruiting?

1. Access to Passive Top Talent

The talent market is fierce. One of the major benefits of active recruiting is gaining access to talented candidates who aren't actively searching for jobs. These passive job seekers may be perfectly content in their current roles but are willing to consider new opportunities if approached the right way.

2. Faster Hiring for High-Demand Roles

In today's job market, where certain demand skills are hard to find, relying solely on passive methods can lead to long hiring times. By actively seeking out candidates, you can fill niche roles faster and more efficiently.

3. Builds your Talent Pipeline

A well-executed active recruiting strategy helps companies build a long-term pool of talent. Even if you don't have open roles right now, you'll have a talent pipeline ready when future positions become available.

4. Better Quality of Hire

Because active recruiting targets right-fit candidates based on specific skills and qualifications, you're more likely to end up with high-quality candidates who are a great match for your company's needs.
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What is Some Recent Data on Active Recruiting?

According to LinkedIn's 2024 Global Recruiting Trends report, 84% of top-performing recruitment teams use some form of active recruiting. The same study found that companies using LinkedIn Recruiter and other advanced search tools were able to reduce their time-to-hire by 25%. Source: LinkedIn

Another report by Glassdoor showed that 70% of job seekers research companies on social networks before applying, making platforms like LinkedIn crucial for active recruitment efforts. Here are some more eye-opening stats on using social media for recruitment.
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Real-World Case Study: Google's Active Recruiting Success

Google, a company known for its rigorous hiring process, uses an active recruiting approach to attract top-tier talent. Instead of waiting for the best candidates to apply, Google's recruitment team often uses talent-building and outreach recruitment strategies to identify individuals with valuable skills and exceptional talent.

This is also where Google's Employer Brand is so powerful too, like their popular "a day in the life" style videos thath their own employees make to help build their talent pipeline. We are huge fans of the Google day in the life videos, like this one from Dan Ash.
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Best Practices for Effective Active Recruiting

If you're looking to incorporate active recruitment into your overall talent acquisition strategy, here are a few practical steps you can follow:

1. Use Advanced Search Tools

Invest in tools like Vouch, CRM tools like these, and LinkedIn Recruiter, which offers advanced search filters and Boolean search options to find the most suitable candidates based on skills, location, and experience.

2. Personalize Your Outreach

Whether you're sending InMail templates or crafting Videos or emails, personalization is key. Tailor your outreach messages to highlight the candidate's specific experience and how it aligns with your company's needs.

3. Build real Candidate Relationships, Don't Just Sell

Candidates can sense when they're being "sold" a job. Instead, focus on building relationships by engaging in conversations about their career goals and long-term objectives.

4. Leverage Employee Referrals

Your current employees are often your best resource for finding new talent. Create an employee referral program that encourages your staff to refer people in their networks for potential job opportunities.

5. Attend Industry Events and Network

In-person events like campus recruiting days and networking events are still valuable for active recruiting. Meeting potential hires face-to-face allows you to build a connection before the formal application process even begins.
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Common Challenges with Active Recruiting

While active recruitment has plenty of benefits over passive recruitment, anything that is active is not without challenges, in particular, the resources required.

Time-Intensive: Active recruiting requires time and effort, as you're actively searching for potential candidates and building relationships over time. This may be challenging for smaller companies with limited recruitment teams.

High Responsiveness Required: Because you're often engaging with passive candidates, your recruitment team must be responsive and ready to answer any questions they might have about the role, company culture, and future opportunities.
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FAQs

What is active recruiting?

Active recruiting involves proactively searching for and engaging with candidates rather than waiting for them to apply.

What's the difference between active and passive recruiting?

Active recruiting seeks out candidates, while passive recruiting waits for candidates to come to you via job postings.

How do you target passive candidates?

Reach out to passive candidates through personalized messages on platforms like LinkedIn and attend networking events.

What tools are commonly used for active recruiting?

Tools like LinkedIn Recruiter, Boolean search, and advanced search filters are essential for finding suitable candidates.

How can I make my outreach messages more effective?

Personalize your messages based on the candidate's specific skills, experience, and interests.

What are the biggest challenges with active recruiting?

It can be time-consuming and requires a high level of responsiveness to keep potential candidates interested.

How can I build a talent pipeline?

Constantly engage with both active and passive candidates and keep detailed records of potential future hires.
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Conclusion

By focusing on active recruiting, companies can tap into a wider talent pool and secure the best talent before the competition does. In 2024, an active recruitment strategy isn't just a trend—it's essential for attracting and retaining quality talent in a fast-moving job market.

In this article we covered all of the steps and process you need, and also touch on the tools you need like more personalized media like Vouch Video.
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Vouch Can Help Your Active Recruitment!

Loved by companies like Canva, Nike, Cisco, Stryker, HubSpot, Amazon, and more, tools like Vouch make leveraging video in your business and recruitment remarkably easy.

Be sure to book a Vouch demo today and chat with a video content expert.