In the fast-growing renewable energy industry, attracting skilled professionals isn't easy.
Talent is scarce, and competition is fierce, and that's why employer branding isn't just nice to have anymore - it's essential. According to the International Energy Agency (IEA), global renewable capacity is set to rise by 107 GW in 2023 alone, marking the largest ever annual increase.
Top talent is paying close attention to your work environment, corporate reputation, and employer brand, so today we're going to walk through 7 strategic and simple steps to improve your employer branding and draw top talent into your energy recruitment pipeline.
Let's get started:
Step 1: Use Vouch to Tell Real Employee Stories
In today's energy sector, authenticity is your biggest asset. That's where Vouch comes in.
Vouch is a video tool that allows your team to easily capture employee stories, and world leading companies like Amazon and Cisco are already using it. Vouch helps you show off your real culture - onsite at solar farms, offshore wind projects, or in your sustainability R&D lab.
Why Vouch and real employee videos work:
- Enhances employee and candidate perception
- Boosts trust, especially among passive candidates
- Builds internal pride and strengthens your employee engagement
Tip: Use Vouch videos in your job board advertising, social posts, and career page. Show people why working at your company matters.
Please feel free to read more here:
Discover top video tools for capturing employee testimonials.
Learn about the benefits of internal storytelling in 2025.
Step 2: Build a Clear Employee Value Proposition (EVP)
A strong Employee Value Propositions (EVPs) is your brand's north star.
Your EVP is what your people get in return for their work, beyond just their salary.
In renewable energy, your EVPs might include:
- Contribution to solving climate change
- Opportunities in green technology innovation
- Strong Work-life balance and career development support
According to the latest employer brand statistic, companies with a solid EVP can reduce turnover by 69%.
Your EVP should reflect:
- Corporate Social Responsibility goals
- Commitment to diversity and inclusion
- Transparent compensation and benefits
Make sure your EVP shows up in your job descriptions, social media, and internal HR communications.
Get more ideas on how to improve your EVP through technology.
The AI-enabled workspace for talent teams.
- Unified workspace for talent teams
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Step 3: Prioritize Sustainability In Your Employer Branding
You're in the clean energy space, so sustainability isn't just a goal - it's the backbone of your public and employee brand.
Candidates want to see how your companies translates it's appraoch to the environment to your workplace culture.
Here's what you can do:
- Highlight how your work helps reduce the carbon footprint
- Share your sustainability targets and progress
- Talk about circular business models or renewable projects like wind power or battery storage
According to PwC, 65% of employees want to work for a company with a strong ESG (Environmental, Social, and Governance) framework. Leverage this data as a key part of your recruitment marketing, and it'll strengthen both your talent pipeline and your brand image.
Read how top companies are using digital marketing for recruitment in the energy sector.
Step 4: Leverage Social Media To Expand Reach
The best employer branding doesn't sit in an HR folder - it lives on your social media platforms.
The key on social media is to stay consistent, authentic, and interactive.
Make it easy for candidates to see themselves in your team.
Create content that reflects your workplace culture:
- "A Day in the Life" videos from field engineers
- Employee takeovers during major renewable energy projects
- Employee spotlight videos and real stories about growth inside your company
Platforms like LinkedIn, YouTube, and even TikTok can boost your visibility with younger workers entering the STEM fields.
For more information and guides, please see here:
Master social media for recruiters
Get the new guide to social media recruitment
Step 5: Use Data To Improve Your Candidates' Experience
Every click on your career page, every resume submitted through your Applicant Tracking System (ATS) tells a story.
Data helps you tailor the candidate journey, which improves recruitment outcomes and makes your employer branding stronger over time.
If you don't analyze that data, you're missing valuable insights.
Use AI-driven talent platforms or reporting from your ATS to:
- Track application rates and drop-off points
- Monitor engagement on job posts
- Compare offers accepted vs. declined
You can even use digital technology to customize the application experience by geography, role type, or talent pools.
Learn more here: Explore what makes a remarkable employee experience.
Step 6: Implement Mentorship & Learning Programs
Professional growth is a major driver for talent in the renewable energy sector.
Whether it's through mentorship programs, capstone projects, or international assignments, growth opportunities enhance your employer brand.
Statistically, 94% of employees would stay longer at a company that invests in their learning, it's that important.
Make learning part of your brand by:
- Promote certifications in smart grids or energy storage
- Offer workshops on AI infrastructure and digital transformation
- Feature employee stories about cross-functional growth
This is especially important as the Skills Gap Challenge hits the clean energy industry harder than ever.
See how training enhances employer branding in the energy sector.
Step 7: Align Employer Branding With Business Strategy
This might sound obvious, but it's often overlooked - your employer branding must reflect your broader business strategy.
If you're scaling globally, hiring for offshore wind projects, or launching electric vehicle infrastructure, make that part of your recruitment messaging.
Think like a marketer and try:
- Connecting brand management with your HR departments
- Aligning messaging between your internal audience and your public branding
- Promote your mission and values across all recruitment touch points
To learn more, simply click here: Comprehensive employer branding strategy guide
The Top 10 Renewable Energy Companies Globally
The renewables sector is now immense and only getting bigger.
Here are some of the leading renewable energy companies in 2025:
1. NextEra Energy – Leading U.S. company in wind and solar energy.
Revenue: $20.96 billion – nexteraenergy.com
2. Iberdrola – Spanish energy giant with major offshore wind projects.
Revenue: $47.9 billion – iberdrola.com
3. Ørsted – Danish leader in offshore wind and green hydrogen.
Revenue: $17.3 billion – orsted.com
4. Enel Green Power – Part of Enel Group, focused on hydro, wind, and solar.
Revenue: $10.6 billion – enelgreenpower.com
5. Vestas Wind Systems – The World's largest wind turbine manufacturer.
Revenue: $15.5 billion – vestas.com
6. First Solar – U.S.-based solar panel manufacturer and energy provider.
Revenue: $3.3 billion – firstsolar.com
7. Siemens Gamesa – Leader in offshore wind and turbine tech.
Revenue: $11.5 billion – siemensgamesa.com
8. Canadian Solar – Global solar solutions and battery storage provider.
Revenue: $6.7 billion – canadiansolar.com
9. EDP Renewables – One of the largest global renewable energy firms.
Revenue: $2.4 billion – edpr.com
10. Brookfield Renewable Partners – Invests in hydro, wind, and solar.
Revenue: $4.1 billion – bep.brookfield.com
FAQs
What is employer branding in renewable energy?
It's how clean energy companies promote their values, culture, and mission to attract and retain talent. See our ultimate employer branding guide.
Why is employer branding important now?
Because the clean energy job market is booming and competitive. Read more about employer branding in energy.
How does Vouch help?
It allows real employees to share their stories through video, boosting authenticity. Read more about the power of employee stories.
What are you EVPs?
Your Employee Value Propositions, what makes your company a great place to work. Deep dive into EVP examples and best practices.
Should I use social media for recruiting?
Yes. It's essential for reaching passive and active candidates. Get started with social media for recruiters.
What kind of jobs are growing in renewable energy?
Roles in wind, solar, energy storage, and digital transformation are in high demand.
How do I measure success in employer branding?
Look at metrics like application rates, offer acceptance, and employee retention. More ideas on employer branding strategies for agencies.
See Why Employer Brand Managers Love Vouch!
Loved by companies like Canva, Nike, Cisco, HubSpot, Amazon, and more, tools like Vouch make leveraging employer branding strategies in your business remarkably easy.
Book a Vouch demo today and chat with an employer branding expert about your business needs.
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