Top 5 Video Tools for Capturing Employee Testimonials: Build Your Brand's Authenticity
Employee testimonials are one of the most powerful tools for building trust with top talent - both active and passive job seekers, your customers and even your stakeholders.
Authentic video testimonials help showcase your company culture, increase engagement, and drive recruitment success.
But to capture high-quality employee stories, you need the right video tool. In this article, we highlight five top video tools for collecting employee testimonials, including their pros and cons, so that you can choose the best fit for your business.
1. Vouch – The Best Video Tool for Employee Testimonials
Vouch is the best platform for effortlessly collecting and sharing employee testimonials.
Vouch's user-friendly interface allows employees to record testimonial videos quickly and with your direction and prompts, making it a go-to solution for larger enterprise-level businesses looking to leverage authentic employee stories.
Clients:
Vouch's client list speaks volumes about the tool. Vouch is trusted by companies like Atlassian, Amazon, Canva, Nike, Cisco, Safety Culture, Warner Bros and thousands of more teams to create powerful employee testimonial videos. You can meet a few Vouch clients here.
Pros:
✔ Simple Video Collection: Employees can record responses via a link—no downloads needed.
✔ Authentic & Engaging: Real employee testimonials help build credibility.
✔ Seamless Integration: Easily integrates with LinkedIn, Slack, and email for easy sharing.
✔ AI-Powered Features: Auto-captions, smart trimming, and branding customization.
✔ Boosts Social Proof: Enhances recruitment and employer branding.
Cons:
✖ Pricing for Small Business: Vouch is designed for large to enterprise-level companies with plans that are designed around larger teams, more extensive video collections and security requirements. The results for these larger companies is remarkable, making Vouch a clear winner - even though we could be biased on this one.
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2. StoryPrompt
StoryPrompt is a video platform designed to help businesses collect video testimonials from employees and customers. It allows users to respond to video prompts with engaging personal stories.
Clients:
StoryPrompt is used by HR teams, small businesses, and digital marketing agencies for testimonial collection.
Pros:
✔ Automated Video Requests: Send employees pre-set video prompts for testimonials.
✔ Asynchronous Recording: Employees can record responses at their convenience.
✔ User-Friendly Interface: No technical skills needed to use.
✔ Multi-Platform Sharing: Easily post videos to websites, LinkedIn, and social media.
Cons:
✖ Limited Branding Features: Basic customization options for video layouts.
✖ Free Plan Restrictions: The free version limits the number of videos collected.
3. VideoPeel
VideoPeel is an excellent choice for collecting video testimonials and reviews from employees, making it a strong contender for HR and marketing teams.
Clients:
Companies of all shapes and sizes use VideoPeel to collect video testimonials from their employees and customers.
Pros:
✔ One-Click Video Recording: Employees can easily record testimonials without an app.
✔ AI-Driven Editing: Automatic trimming, captions, and branding options.
✔ Works on Mobile & Desktop: Employees can record on any device.
✔ Video Funnels: Helps HR teams automate testimonial requests.
Cons:
✖ Limited Editing Features: Not ideal for creating polished, high-production videos.
✖ Pricing Can Add Up: More advanced features require higher-tier plans.
4. Tella
Tella is a browser-based video recording tool that allows teams to create high-quality employee testimonials in just a few clicks.
Clients:
Tella is popular among startups, remote teams, and HR professionals looking for an easy way to collect video testimonials.
Pros:
✔ Browser-Based Recording: No downloads required.
✔ Custom Branding: Add logos, backgrounds, and overlays for a branded look.
✔ Quick Edits: Trim and adjust videos within the platform.
✔ Collaboration-Friendly: Teams can review and refine testimonials before publishing.
Cons:
✖ Not for High-End Production: Best suited for casual, engaging video testimonials rather than polished marketing videos.
✖ Storage Limitations: The free version has storage constraints.
5. Vocal Video
Vocal Video is designed specifically for testimonial collection, making it one of the best tools for capturing authentic employee stories.
Clients:
Vocal video is used by nonprofits, universities, and HR departments to gather testimonials.
Pros:
✔ Automated Video Requests: Easily collect testimonials through link-based invitations.
✔ Professional Editing Tools: Auto-subtitles, background music, and branding features.
✔ Mobile-Friendly: Employees can record testimonials on their phones.
✔ Easy Sharing: Post directly to social media, career pages, and job boards.
Cons:
✖ Limited Free Version: Free users have branding restrictions.
✖ Can Feel Automated: While convenient, testimonials may lack spontaneity compared to real-time interviews.
Which Video Tool is Best for Employee Testimonials?
- If you want the easiest way to collect and share video testimonials, Vouch is one of the best options, especially for larger companies.
- If you prefer pre-set video prompts, StoryPrompt is a great choice.
- If you need AI-driven video editing, VideoPeel is a strong contender.
- If you're looking for quick, browser-based recordings, Tella is a fantastic option.
- If you want advanced automation and editing features, Vocal Video is a solid pick.
Who Are 10 Companies Who Are Using Video For Their Employee Testimonials?
Here are 10 small-to-mid‑sized companies known for using video employee testimonials to build their employer brand authentically:
1. SelectBlinds
- Produces TikTok “Keeping it Light” behind‑the‑scenes employee stories. Brief, relatable, and personable.
2. TIDE Services
- Shares employee spotlights on LinkedIn, pairing short videos and longer written interviews showcasing daily life and company culture.
3. Tecta America
- Posts split‑screen TikToks featuring "day in the life" insights, from worksite to personal reflections in an engaging, candid format.
4. Figma
- Uses light, conversational remote‑style video testimonials, spotlighting employees globally, their roles, and personal touches like pets and backgrounds.
5. Lunio
- On their careers page, Lunio features crisp, short video testimonials highlighting work‑life balance, flexibility, support, and benefits.
6. Vodafone
- Launched “How We #StayConnected” with user‑generated remote‑working clips, no interviews, just authentic everyday work life visuals.
7. Mohawk Chevrolet
- A local dealership that went viral with “The Dealership,” an improvised TikTok series styled like The Office, showcasing real employees’ personality and culture.
8. HubSpot
- Uses the “73 (ish) Questions” format to conduct rapid, fun fire‑round interviews, giving employees space to showcase personalities through spontaneous answers.
9. Semrush
- Produces studio‑style “Team Culture & Growth” videos featuring laughter, candid stories, and behind‑the‑scenes charm.
10. Intuit
- Aggregates multiple employee stories into a clean compilation video reinforced with Glassdoor "Best Place to Work" stats for added credibility.
Summary
Video testimonials are a powerful way to showcase your company culture, build credibility, and attract top talent to your talent pipeline.
Vouch is one of the best video tools for collecting employee testimonials, while platforms like StoryPrompt, VideoPeel, Tella, and Vocal Video provide great alternatives for different needs.
Create Better Employee Testimonial Videos With Vouch
Loved by companies like Canva, Nike, Cisco, Stryker, HubSpot, Amazon, and more, tools like Vouch make leveraging video for employer branding remarkably easy.
Book a Vouch demo today and chat with a video content marketing expert.
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