Top 5 Video Tools for Capturing Employee Testimonials: Build Your Brand's Authenticity
Employee testimonials are one of the most powerful tools for building trust with top talent - both active and passive job seekers, your customers and even your stakeholders.
Authentic video testimonials help showcase your company culture, increase engagement, and drive recruitment success.
But to capture high-quality employee stories, you need the right video tool. In this article, we highlight five top video tools for collecting employee testimonials, including their pros and cons, so that you can choose the best fit for your business.
1. Vouch – The Best Video Tool for Employee Testimonials
Vouch is the best platform for effortlessly collecting and sharing employee testimonials.
Vouch's user-friendly interface allows employees to record testimonial videos quickly and with your direction and prompts, making it a go-to solution for larger enterprise-level businesses looking to leverage authentic employee stories.
Clients:
Vouch's client list speaks volumes about the tool. Vouch is trusted by companies like Atlassian, Amazon, Canva, Nike, Cisco, Safety Culture, Warner Bros and thousands of more teams to create powerful employee testimonial videos. You can meet a few Vouch clients here.
Pros:
✔ Simple Video Collection: Employees can record responses via a link - no downloads needed.
✔ Authentic & Engaging: Real employee testimonials help build credibility.
✔ Seamless Integration: Easily integrates with LinkedIn, Slack, and email for easy sharing.
✔ AI-Powered Features: Auto-captions, smart trimming, and branding customization.
✔ Boosts Social Proof: Enhances recruitment and employer branding.
Cons:
✖ Pricing for Small Business: Vouch is designed for large to enterprise-level companies with plans that are designed around larger teams, more extensive video collections and security requirements. The results for these larger companies is remarkable, making Vouch a clear winner - even though we could be biased on this one.
Bring your employer brand to life
- Empower employees’ storytelling
- Transform careers sites with video
- AI-driven video editing
- Publish videos anywhere
2. StoryPrompt
StoryPrompt is a video platform designed to help businesses collect video testimonials from employees and customers. It allows users to respond to video prompts with engaging personal stories.
Clients:
StoryPrompt is used by HR teams, small businesses, and digital marketing agencies for testimonial collection.
Pros:
✔ Automated Video Requests: Send employees pre-set video prompts for testimonials.
✔ Asynchronous Recording: Employees can record responses at their convenience.
✔ User-Friendly Interface: No technical skills needed to use.
✔ Multi-Platform Sharing: Easily post videos to websites, LinkedIn, and social media.
Cons:
✖ Limited Branding Features: Basic customization options for video layouts.
✖ Free Plan Restrictions: The free version limits the number of videos collected.
3. VideoPeel
VideoPeel is an excellent choice for collecting video testimonials and reviews from employees, making it a strong contender for HR and marketing teams.
Clients:
Companies of all shapes and sizes use VideoPeel to collect video testimonials from their employees and customers.
Pros:
✔ One-Click Video Recording: Employees can easily record testimonials without an app.
✔ AI-Driven Editing: Automatic trimming, captions, and branding options.
✔ Works on Mobile & Desktop: Employees can record on any device.
✔ Video Funnels: Helps HR teams automate testimonial requests.
Cons:
✖ Limited Editing Features: Not ideal for creating polished, high-production videos.
✖ Pricing Can Add Up: More advanced features require higher-tier plans.
4. Tella
Tella is a browser-based video recording tool that allows teams to create high-quality employee testimonials in just a few clicks.
Clients:
Tella is popular among startups, remote teams, and HR professionals looking for an easy way to collect video testimonials.
Pros:
✔ Browser-Based Recording: No downloads required.
✔ Custom Branding: Add logos, backgrounds, and overlays for a branded look.
✔ Quick Edits: Trim and adjust videos within the platform.
✔ Collaboration-Friendly: Teams can review and refine testimonials before publishing.
Cons:
✖ Not for High-End Production: Best suited for casual, engaging video testimonials rather than polished marketing videos.
✖ Storage Limitations: The free version has storage constraints.
5. Vocal Video
Vocal Video is designed specifically for testimonial collection, making it one of the best tools for capturing authentic employee stories.
Clients:
Vocal video is used by nonprofits, universities, and HR departments to gather testimonials.
Pros:
✔ Automated Video Requests: Easily collect testimonials through link-based invitations.
✔ Professional Editing Tools: Auto-subtitles, background music, and branding features.
✔ Mobile-Friendly: Employees can record testimonials on their phones.
✔ Easy Sharing: Post directly to social media, career pages, and job boards.
Cons:
✖ Limited Free Version: Free users have branding restrictions.
✖ Can Feel Automated: While convenient, testimonials may lack spontaneity compared to real-time interviews.
Which Video Tool is Best for Employee Testimonials?
- If you want the easiest way to collect and share video testimonials, Vouch is one of the best options, especially for larger companies.
- If you prefer pre-set video prompts, StoryPrompt is a great choice.
- If you need AI-driven video editing, VideoPeel is a strong contender.
- If you're looking for quick, browser-based recordings, Tella is a fantastic option.
- If you want advanced automation and editing features, Vocal Video is a solid pick.
Who Are 10 Companies Who Are Using Video For Their Employee Testimonials?
Here are 10 small-to-mid‑sized companies known for using video employee testimonials to build their employer brand authentically:
1. SelectBlinds
- Produces TikTok “Keeping it Light” behind‑the‑scenes employee stories. Brief, relatable, and personable.
2. TIDE Services
- Shares employee spotlights on LinkedIn, pairing short videos and longer written interviews showcasing daily life and company culture.
3. Tecta America
- Posts split‑screen TikToks featuring "day in the life" insights, from worksite to personal reflections in an engaging, candid format.
4. Figma
- Uses light, conversational remote‑style video testimonials, spotlighting employees globally, their roles, and personal touches like pets and backgrounds.
5. Lunio
- On their careers page, Lunio features crisp, short video testimonials highlighting work‑life balance, flexibility, support, and benefits.
6. Vodafone
- Launched “How We #StayConnected” with user‑generated remote‑working clips, no interviews, just authentic everyday work life visuals.
7. Mohawk Chevrolet
- A local dealership that went viral with “The Dealership,” an improvised TikTok series styled like The Office, showcasing real employees’ personality and culture.
8. HubSpot
- Uses the “73 (ish) Questions” format to conduct rapid, fun fire‑round interviews, giving employees space to showcase personalities through spontaneous answers.
9. Semrush
- Produces studio‑style “Team Culture & Growth” videos featuring laughter, candid stories, and behind‑the‑scenes charm.
10. Intuit
- Aggregates multiple employee stories into a clean compilation video reinforced with Glassdoor "Best Place to Work" stats for added credibility.
FAQs
What is an employee testimonial?
An employee testimonial is a personal story shared by a team member about their experience working at your company. It highlights aspects such as culture, leadership, growth opportunities, and work-life balance.
Why are employee video testimonials important?
Videos build faster, more authenticity and trust. Job seekers get a real sense of what it’s like to work for your company, and clients see that you value and support your people.
How do employee testimonials help with recruitment and retention?
Testimonials attract candidates by showcasing your company culture and growth opportunities. They also retain staff by making employees feel valued and recognised when their voices are featured.
What makes a strong employee testimonial?
The best testimonials are authentic, specific, and relatable - like these 25 employee spotlight questions. They should be concise and cover topics like teamwork, career development, leadership, or what makes the company enjoyable to work at.
Should testimonials be in text or video format?
Both work well. Text testimonials are easy to add across your site, but video testimonials are more engaging since they capture tone, enthusiasm, and personality.
Where should employee testimonials appear on your website?
Common placements include:
- Your careers page to attract new hires
- Your Homepage or About Us page to build trust with visitors
- Case studies or service pages to showcase the real people behind the work
How do you collect employee testimonials?
Start with simple surveys using employee testimonial tools like Vouch for short interviews, or casual chats. Encourage employees to speak in their own words and avoid scripts so the result feels natural and authentic. Vouch has pre-made promopts that will help a lot!
How often should testimonials be updated?
Refreshing them every 6–12 months keeps your content relevant and shows that your company is continuously growing and improving.
Can employee video testimonials be reused outside of the website?
Yes they’re perfect for LinkedIn, Instagram, Facebook, job ads, and marketing campaigns. Repurposing testimonials amplifies their impact and gives your brand a human touch across multiple platforms.
Why use video tools for employee testimonials in recruitment marketing?
Video tools showcase genuine responses that highlight the company’s culture, workplace culture, and employee experience. They enhance recruitment marketing efforts, strengthen the recruitment brand, and drive engagement on recruitment platforms, internal career sites, and during campus recruitment events. They also provide measurable results in a recruiting metrics report.
What employee testimonial questions should HR leaders ask?
HR leaders and talent acquisition leaders should ask about career aspirations, professional development, leadership style, and team interactions with the leadership team. Questions about onboarding stories, initial impressions, diversity and inclusion, internal communication, and health and wellness benefits programs create authentic interview content for recruitment videos.
What tools and equipment are needed for quality videos?
Vouch was designed to capture employee testimonials, and you can also use a professional video shoot for polished results, although cinematic level video is really not needed for testimoinoals of any kind. Vouch also comes with AI video editing software, and is even a video conference platform that can be used on internal career sites or any third party site to maximize your recruitment marketing impact.
What makes employee testimonial video ideas engaging?
The best employee testimonial video ideas highlight onboarding stories, networking opportunities, and genuine responses about employee experience. Featuring AI Solutions Engineers, diverse backgrounds, and leadership team perspectives on company’s culture makes recruitment videos relatable and boosts recruitment efforts.
How do videos support diversity and inclusion?
Employee testimonial videos give employees from diverse backgrounds and veteran’s resource groups a platform to share stories. Highlighting leadership style, team interactions, and health and wellness benefits programs reflects an inclusive workplace culture and strengthens the recruitment marketing process.
How can success be measured?
Success is measured by increased applications on recruitment platforms, engagement with the video library, and traffic to the internal career site. Improvements in the recruiting metrics report, stronger results from campus recruitment events, and alignment with the recruitment marketing process show impact on recruitment brand and employee experience.
Summary
Video testimonials are a powerful way to showcase your company culture, build credibility, and attract top talent to your talent pipeline.
Vouch is one of the best video tools for collecting employee testimonials, while platforms like StoryPrompt, VideoPeel, Tella, and Vocal Video provide great alternatives for different needs.
Create Effective Employee Testimonials With Vouch!
Loved by companies like Canva, Nike, Cisco, HubSpot, Amazon, and more, tools like Vouch make leveraging video for employer branding remarkably easy.
Book a Vouch demo today and chat with a video content marketing expert.
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