Corporate Video Types
People and Culture

7 Corporate Video Types Your Company Should Make

Ian Cook

February 23, 2024

time

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Corporate videos are a powerful tool that your company can utilize to effectively promote your employer brand, services, products and culture. 

At Vouch, we help companies like Amazon, Canva, HubSpot, Cisco, Nike and more produce a wide range of videos, including effective corporate videos - so we know a thing or two about the subject. 

So let's dive in a help your team to produce all kinds of effective corporate videos.

Key Takeaways:

  • Corporate videos are an effective way for your business to promote your services, products, and brand through employee and customer testimonials.
  • There are several types of corporate videos, including company profile videos, promotional videos, and explainer videos.
  • Investor relations videos and financial results videos are crucial for communicating critical financial information to investors and employees.
  • Recruiting, training, how-to, and safety videos help educate employees and attract potential talent.
  • Corporate social responsibility videos allow businesses to showcase their philanthropic initiatives and demonstrate their commitment to social and environmental causes.

First, How Do You Define A Corporate Video?

A corporate video is a term that refers to video communications used for delivering internal or external corporate messages.  

Corporate videos can take on various video content forms and cater to different elements and wider audience of a business. They are essential for business communication and can help businesses showcase their values, products, and services.

A corporate video can be high production value and cinematic or crafted in-house with tools like Vouch to deliver authentic messages to your customers, shareholders and employees. 

1. Company Profile Video

A company profile video is a powerful tool that allows you to provide a overview of your company, highlighting its values, and sometimes products and services

These videos can be called employer brand videos, which can be used as a window into your organization, giving potential customers, candidates and stakeholders a glimpse into the purpose and values that drive your business and teams. 

A company profile video is also an effective way to showcase your brand's unique identity and culture and how it differentiates you from competitors. By capturing the essence of your brand values, you can create a personal and emotional connection with your audience, fostering trust and loyalty.

Overall, a well-crafted company profile video is a compelling way to tell your brand's story and what is value to you, engage your audience, and leave a lasting impression.  

Here's an example from Apple that's focused on their inclusion and diversity. There are few companies that do company profile videos as well as Apple.

2. Corporate Product Videos

If promotional videos are high-level product or service videos, like a new product launch, then product videos are a type of promotional video that focuses in-depth on a specific product, and these are ideal social media videos too and make good content for branding videos. 

Product videos are engaging video formats that highlight the features, functionality, and benefits of the product, providing potential customers with a deeper understanding of your products value and how it works. 

Product videos allow businesses to engage their audience visually and demonstrate why their product stands out from the competition, and are also idea for sharing on social media platforms. In 2024 lots of companies use influencers to create product videos and unboxing videos, but don't skip the in-house product video. This can also help your influencers and customers who have bought your product already. 

Here's an example from the engineering powerhouse, Siemens, to show how in-depth a product video can be.


3. Corporate Service Videos

Service videos, on the other hand, are promotional videos that highlight the benefits and value of a particular service offered by a business. These videos effectively communicate how the service can address the needs and challenges of potential customers, which ties directly in to testimonial videos too. 

Service videos help build trust and credibility, establishing the business as an expert in their field and attracting customers who are seeking the specific service provided. Don't be afraid to make longer service videos either and upload the entire video to youtube, other video platforms and share on social media channels too. 

Both product videos and service videos play a crucial role in promoting brand recognition. By showcasing the unique qualities and advantages of their products or services, businesses can differentiate themselves from competitors and leave a lasting impression on their target audience.  

Here's an example from Amazon which looks at customer service, but of course, the service could be a service that you provide your customers. This format still works!


4. Corporate Explainer Video

Explainer videos go even one step further to provide informative insights into your company's product or service, often going behind the scenes to see how a product is made or how your service works step-by-step. 

These explainer videos are perfect for industrial videos if you have manufacturing facilities etc, as you can create captivating videos of machinery, software and people creating amazing products. Car companies often do this, but you can use the same format in any industry (like Canva below). 

These videos can be more entertaining, whether you choose a live-action, animated, or a combination of both styles; explainer videos focus on providing knowledge on your products or services rather than being overly promotional.

Here's a great examples from Canva of an explainer video, that's also a little fun:

5. Investor Relations, Financial Results Video

Investor relations and financial results videos play a crucial role in internal communication videos, to share critical financial information to investors and internal employees. These videos serve as an effective medium for sharing year-end statements and other important financial updates.

Through investor relations videos, businesses can keep investors informed about the company's performance, strategy, corporate events,  and future plans to expand your customer base. These types of videos provide a transparent and engaging way to communicate vital financial data, such as revenue growth, profitability, and market trends, fostering trust and confidence among investors. 

Financial results videos are particularly valuable for presenting key financial figures, such as revenue, expenses, and earnings per share. By visually showcasing critical financial information in an easily digestible format, businesses can ensure clarity and understanding among stakeholders and enable more informed decision-making.

Please note: Most financial based videos are not public, these would be more suitable for in-house use only.

 

6. Corporate Training, How-To and Safety Video

Corporate recruiting videos are powerful tools for attracting potential employee and talent to your company. These videos go beyond a simple job posting and provide a glimpse into your company's culture, values, and operations. By showcasing what makes your company unique and highlighting the opportunities for growth and development, recruiting videos can help you stand out from the competition and engage with top candidates.

Employee training videos are essential for educating employees on internal procedures and programs. Whether it's onboarding new hires, introducing a new software system, or conducting safety training, these videos provide a consistent and efficient way to deliver information. They ensure that employees have a clear understanding of expectations, best practices, and compliance requirements. 

How-to and safety videos are valuable resources for both employees and customers. They provide step-by-step instructions on various tasks, processes, or product usage. By creating clear and concise instructional videos, you can help users overcome challenges, answer common questions, and provide the safety instruction required. How-to videos can also be repurposed for customer support, reducing support requests and enhancing overall satisfaction.

As an example, let's throw in some retro safety training from machinery giant CAT, with a multiple choice safety training video.

 

7. Corporate Social Responsibility Video

Corporate social responsibility videos are more than just a marketing strategy, and these type of video provide a platform for businesses to showcase their philanthropic initiatives and dedication towards building a better future. These videos capture the essence of a company's commitment to making a positive impact on society and the environment, and they can be short form content to corporate documentary video styles. 

These videos can also shine a light on staff volunteerism, demonstrating the collective effort of employees towards creating meaningful change, which is key to building your employer brand.

In addition, corporate social responsibility videos allow companies to share their sustainable practices and initiatives aimed at reducing their environmental footprint. They provide a unique opportunity to inspire and engage audiences by aligning their values with social and environmental causes that matter. 

With corporate social responsibility videos, businesses can authentically communicate their commitment to making a difference in the world, establishing themselves as socially responsible organizations that prioritize positive change.

As an example we look to Coca-Cola and their animated video on water sustainability.

We hope these videos help show the different types of corporate videos, and what kinds you should be looking to make.

FAQs

What is a corporate video?

A corporate video is a form of video communication used to deliver internal or external corporate messages. It can take on various forms and cater to different aspects of a business, showcasing its values, products, and services.

What are the different types of corporate videos for businesses?

The different types of corporate videos for businesses include company profile videos, promotional videos, explainer videos, investor relations and financial results videos, recruiting videos, training, how-to, and safety videos, and corporate social responsibility videos.

What does a company profile video do?

A company profile video provides a comprehensive overview of a company, showcasing its values, products, services, and messages from top-tier executives. It helps potential customers and stakeholders understand the purpose and values of the company.

How do promotional videos benefit businesses?

Promotional videos are designed to showcase a specific product or service, creating consumer awareness, especially for new product launches. They improve brand recognition and attract potential customers.

What are explainer videos?

Explainer videos provide informative insights into a company's product or service. They use a colourful, fun, and engaging approach to provide information to the audience. Explainer videos can be live-action, animated, or a combination of both.

What are investor relations and financial results videos?

Investor relations and financial results videos are used to communicate critical financial information to investors or internal employees. They are especially important for sharing year-end statements and other financial updates.

How do recruiting, training, how-to, and safety videos help businesses?

Recruiting videos highlight a company's culture and operations, attracting potential talent. Training, how-to, and safety videos are used to educate employees on internal procedures and programs, ensuring compliance and safety. These videos can also be repurposed to showcase to clients or customers how to use a product or service.

What are corporate social responsibility videos?

Corporate social responsibility videos allow businesses to showcase their philanthropic initiatives and efforts towards a better future. These videos can feature charities or foundations the company is involved with, staff volunteerism, sustainable practices, or initiatives to take care of employees. 

Conclusion

When we look at the Corporate Video Types, we need to always keep the viewer front and centre. Because of this, sometimes you don't need overly polished videos for your corporate videos, and these cinema-style videos and their budgets can be reserved for commercials. 

That's where tools like Vouch make it easier to produce all kinds of in-house corporate videos. So if you are looking to make corporate videos in-house, be sure to book a Vouch demo today and see why companies like Amazon, Canva, HubSpot, Cisco, Nike and more use Vouch for their corporate videos.

Like to try Vouch?

Loved by companies like Canva, Nike, Cisco, Stryker, HubSpot, Amazon and more, tools like Vouch make leveraging video in your business remarkably easy.

Be sure to book a Vouch demo today and chat with a video content expert.

Ian Cook

Ian Cook

Creative Lead

Lights. Camera. Traction

Cut through the noise with video.