7 Corporate Video Types Your Company Should Make

Corporate videos, or company videos are a powerful tool that your company can utilize to effectively promote your employer brand image, services, products and culture.

At Vouch, we help companies like Amazon, Canva, HubSpot, Cisco, Nike and more produce a wide range of videos, including effective corporate videos - so we know a thing or two about the subject.

So let's dive in a help your team to produce all kinds of effective corporate videos.

Key Takeaways:

• Corporate videos are an effective way for your business to promote your services, products, and brand through employee and customer testimonials.
• There are several types of corporate videos, including company profiles, promotional, and explainer content.
• ‍Modern video tools like Vouch can help capture employee testimonials and workplace content for your corporate video.
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First, How Do You Define A Corporate Video?

A corporate video is a term that refers to video communications used for delivering internal or external corporate messages.  

Corporate videos can take on various video content forms and cater to different elements and wider audience of a business. They are essential for business communication and can help businesses showcase their values, products, and services.

A corporate video can be high production value and cinematic or crafted in-house with tools like Vouch to deliver authentic messages to your customers, shareholders and employees.

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1. Company Profile Video

A company profile video is a powerful tool that allows you to provide a overview of your company, highlighting its values, and sometimes your products and services too, to give your video context.

Also called employer brand videos, a company profile video is used as a window into your organization, giving potential customers, candidates and stakeholders a glimpse into the purpose and values that drive your business and teams.

A company profile video is also an effective way to showcase your brand's unique identity and culture and how it differentiates your company from competitors.

By capturing the essence of your brand, you can create a personal and emotional connection with your customers, employees and investors, building trust and loyalty across the board.

Overall, a well-crafted company profile video is a compelling way to tell your brand's story and show the values your company holds close to it's heart, engaging your audience and leave a lasting impression.  ‍

Here's an example from Apple that's focused on their inclusion and diversity. There are few companies that do company profile content as well as Apple.

2. Corporate Product Videos

Product videos are a type of corporate video that focuses in-depth on a specific product, that are ideal social media and sharability too.

A product video is an engaging video that highlight the features, functionality, and benefits of your products, often with a deeper understanding of your product's value and how it works.

A Product video also helps you demonstrate why your product stands out from the competition, and in 2024 lots of company influencers are creating product videos like unboxing, but don't skip the in-house product video!

Here's an example from the engineering powerhouse, Siemens, to show how in-depth a product video can be.

3. Corporate Service Videos

Service videos, on the other hand, are promotional content that highlight the benefits and value of a particular service offered by a business to effectively communicate how the service can address the needs and challenges of potential customers, which ties directly into customers testimonials too.

Service videos help build trust and credibility, establishing the business as an expert in their field and attracting customers who are seeking the specific service provided.

By knowing your audience and creating a well-researched video with a definite point of view, you can create a sense of intimacy with the right audience and provide specific solutions to specific issues that they actually care about in video format. The video format works the best for this matter.

Don't be afraid to make longer service videos either and upload the entire video to youtube, other video platforms, and share on social media channels to increase visibility on search engines. Because in 2024 customer's hate "salesy content", and their feed is filled with a million sales video pitches.

When you humanize your video content by showing a more candid or natural side of your company, such videos can help build deep connections with your customers. As such, it is important to optimize them for different platforms and search engines with the help of our team of experts.

Both product and service videos play a crucial role in promoting brand recognition. By showcasing the unique qualities and advantages of their products or services, businesses can differentiate themselves from competitors and leave a lasting impression on their target audience.  

Here's an example from Amazon which looks at customer service, and this format is highly effective!

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4. Company Culture Video

Company culture videos are videos created to showcase your workplace environment, values, and employee journey and experiences.

These videos are also often used as a tool for recruitment to attract top talent by providing a glimpse into the company's culture, values, and work environment.

Company culture videos typically include interviews with employees, CEO, and footage of the workplace with team-building activities that highlight the company's values and what makes it a great place to work. They aim to give potential candidates a sense of what it's like to work at the company and to help them determine if they would be a good fit for your company.

Here's an amazing company culture example from Canva, one of our clients here at Vouch!

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5. Investor Relations, Financial Results Video

Investor relations and financial results videos play a crucial role in internal communications, to share critical financial information to investors and internal employees. This video content serve as an effective medium for sharing year-end statements and other important financial updates.

Through investor relations videos, businesses can keep investors informed about the company's performance, strategy, corporate events, and future plans to expand your customer base.

These types of videos provide a transparent and engaging way to communicate vital financial data, such as return on investment (ROI), revenue growth, profitability, and market trends, fostering trust and confidence among investors in the power of video marketing.

Financial results are particularly valuable for presenting key financial figures, such as revenue, expenses, and earnings per share. By visually showcasing critical financial information in an easily digestible format, businesses can ensure clarity and understanding among stakeholders and enable more informed decision-making.

Please note: Most financial based videos are not public, these would be more suitable for in-house use only.
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6. Corporate Training, How-To and Safety Video

Corporate training, how-to, and safety videos are often created by professional corporate video production companies, but can also be done with tools like Vouch on a much lower budget.

How-to and safety videos are also a valuable resources for customers, with step-by-step instructions on various tasks, processes, or product usage.

By creating clear and concise instructional videos, you can help users overcome challenges, answer common questions, and provide the safety instruction required. How-to videos can also be repurposed for customer support, reducing support requests and enhancing overall satisfaction.

As an example, let's throw in some retro safety training from machinery giant CAT, with a multiple choice safety training video.

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7. Corporate Social Responsibility Video

Corporate social responsibility videos are more than just a marketing strategy, and these type of video provide a platform for businesses to showcase their philanthropic initiatives and dedication towards building a better future.

These videos capture the essence of a company's commitment to making a positive impact on society and the environment, and they can be short form content marketing to corporate documentary video styles.

Some companies, such as Dropbox, even release "life beyond work" videos to showcase their employee benefits and commitment to work-life balance.

These videos can also shine a light on staff volunteerism, demonstrating the collective effort of employees towards creating meaningful change, which is key to building your employer brand.

In addition, corporate social responsibility videos allow companies to share their sustainable practices and initiatives aimed at reducing their environmental footprint. They provide a unique opportunity to inspire and engage audiences by aligning their values with social and environmental causes that matter.

With corporate social responsibility videos, businesses can authentically communicate their commitment to making a difference in the world, establishing themselves as socially responsible organizations that prioritize positive change.

As an example we look to Coca-Cola and their animated video on water sustainability.

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FAQs

What is a corporate video?

A corporate video is a form of video communication used to deliver internal or external corporate messages. It can take on various forms and cater to different aspects of a business, showcasing its values, products, and services.

What are the different types of corporate videos for businesses?

The different types of corporate videos for businesses include company profile videos, promotional videos, explainer videos, investor relations and financial results videos, recruiting videos, training, how-to, and safety videos, and corporate social responsibility videos.

What does a company profile video do?

A company profile video provides a comprehensive overview of a company, showcasing its values, products, services, and messages from top-tier executives. It helps potential customers and stakeholders understand the purpose and values of the company.

How do promotional videos benefit businesses?

Promotional videos are designed to showcase a specific product or service, creating consumer awareness, especially for new product launches. They improve brand recognition and attract potential customers.

What are explainer videos?

Explainer videos provide informative insights into a company's product or service. They use a colourful, fun, and engaging approach to provide information to the audience. Explainer videos can be live-action, animated, or a combination of both.

What are investor relations and financial results videos?

Investor relations and financial results videos are used to communicate critical financial information to investors or internal employees. They are especially important for sharing year-end statements and other financial updates.

How do recruiting, training, how-to, and safety videos help businesses?

Recruiting videos highlight a company's culture and operations, attracting potential talent. Training, how-to, and safety videos are used to educate employees on internal procedures and programs, ensuring compliance and safety. These videos can also be repurposed to showcase to clients or customers how to use a product or service.

What are corporate social responsibility videos?

Corporate social responsibility videos allow businesses to showcase their philanthropic initiatives and efforts towards a better future. These videos can feature charities or foundations the company is involved with, staff volunteerism, sustainable practices, or initiatives to take care of employees.

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Conclusion

When we look at the Corporate Video and marketing videos in general, we need to always keep the viewer and user experience front and centre. Because of this, sometimes you don't need overly polished videos for your corporate videos, and these cinema-style videos and their budgets can be reserved for commercials.

That's where tools like Vouch are a great way to produce all kinds of in-house corporate videos. So if you are looking to make corporate videos in-house, be sure to book a Vouch demo today and see why companies like Amazon, Canva, HubSpot, Cisco, Nike and more use Vouch for their corporate videos.

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Like to try Vouch?

Loved by companies like Canva, Nike, Cisco, Stryker, HubSpot, Amazon and more, tools like Vouch make leveraging video in your business remarkably easy.

Be sure to book a Vouch demo today and chat with a video content expert.

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