Internal Communications Videos
People and Culture

Boost Engagement with Internal Communications Videos

Ian Cook

March 8, 2024



Incorporating video tools into your internal communications can drastically enhance engagement among your internal teams. Even a weekly update from your management is ideal for building trust, transparency and your workplace culture.

Video helps to remove boundaries and promote connection, and it also allows for concise and efficient delivery of information, saving time for both the sender and recipient. 

Video is also effective for demonstrating complex concepts and facilitating remote collaboration. Best of all, with tools like Vouch, you can use video to record and store valuable resources for future reference and training. 

So let's dive into video for internal communications.

Key Takeaways:

  • Internal communications videos boost employee engagement while building deeper internal connections.
  • Videos save time by delivering information concisely and efficiently and are perfect as they can be stored for future reference and training.
  • Video communication helps promote inclusivity and transparency, bridging gaps for in-house and remote teams.
  • Tools like Vouch video make team updates and internal communications extremely easy across teams.

Why You Should Use Video for Internal Communications?

Video is a powerful tool that can significantly enhance your internal communications strategy. By incorporating internal communications videos into your organization's communication channels, you can effectively boost employee satisfaction and engagement levels.

One of the key advantages of using video is its ability to capture and retain your employee's attention more effectively than text alone, like an email or real-time messaging system like Slack. Videos ensure that complex information is conveyed clearly, reducing the likelihood of miscommunications.

What are the types of internal communications videos companies use Vouch for?

Incorporating various types of internal communications videos can greatly enhance employee engagement within your organization. Let's explore the different kinds of videos you can use to effectively connect & inspire your team:

1) Recruitment videos

Even before people come on board, you can use recruitment videos to showcase your company culture and values to prospective employees. These videos not only attract new talent but also boost employee engagement among your current staff.

To learn more, here are: 7 recruitment videos that work.

2) Get to know your staff videos

One way, especially in larger companies, to inspire and motivate your employees is by highlighting them and their journey in yoru companya nd life. These internal communication videos also help create a deeper understanding of each other, break down silos and build a better workplace culture.

To learn more, here are: 25 Brilliant Employee Spotlight Questions.

3) Highlighting core company values

Reinforce the importance of your employees' work by creating videos that highlight your core company values, such as any charity or event you help sponsor or promote, your dedication to diversity and inclusion - and many more topics to bring people together.

To learn more, here is: The meaning of DEIB

4) Internal training videos

Use internal videos for training, onboarding, and knowledge sharing. These videos effectively reduce training time across almost every team, improve employee engagement, and really help you build a transparent and inspiring company culture.

To learn more, here is: Improve Your Employee Value Propositions (EVPs).

5) Explainer and troubleshooting videos

Kind of like training videos, the idea of explainer videos is to show your entire company the benefits of your products or services, which helps turn them into advocates for your company. All too often, especially in larger companies, employees only know the intricacies of their own department or product area. Show them the whole picture. 

How do you incorporate video into your internal communications strategy?

One thing to be careful of is producing no-engaging videos. To effectively incorporate video into your internal communications, you need to implement the right strategies. 

Here are some key tactics to consider:

1. Utilize engagement features: Take advantage of video engagement features like Vouch's AI Video Editing to break up lengthy blocks of content and appeal to different types of learners. Today, AI can help you turn an average video into an internal communications format that is highly dynamic and interactive.

2. Encourage employee participation and appreciation: Feature current employees in your videos to foster a sense of belonging and promote employee engagement. By showcasing their contributions and experiences, you can empower them and strengthen their connection with the company.

3. Circulate videos through employee newsletters: Incorporate your videos into your employee newsletters or your internal Wiki to ensure that remote and dispersed workers stay connected. This can be an effective way to reach a wide audience and keep them informed and engaged.

By following these strategies, you can effectively leverage internal communications videos to enhance engagement, creativity, employee appreciation, and your overall workplace culture.

What are the best practices for using video in internal communications?

When incorporating video into your internal communications strategy, following these best practices will help you maximize the benefits:

  1. Start with strategic planning: Identify specific goals and objectives for integrating internal communications videos. Consider how video can effectively support your overall communication strategy and the communication style you are after.
  2. Invest in video production tools and resources: Ensure that you have the necessary equipment and software to create high-quality videos. This will help you achieve clear visuals, crisp audio, and professional editing. You can demo Vouch here!
  3. Encourage employee involvement: Feature employees in the videos to create a sense of authenticity and connection. Their participation will increase engagement and promote a culture of inclusivity.
  4. Seek feedback from employees: Involve your team in the video creation process and gather their input. This will not only make employees feel valued but also provide insights to improve future videos.
  5. Regularly assess the effectiveness of your video communications strategy: Monitor engagement levels, viewership, and feedback to gauge the impact of your videos. Make adjustments as needed to improve outcomes and align with your communication objectives.

By following these best practices, you can leverage the power of internal communications videos to enhance engagement, promote a culture of clear and effective communication, and ultimately strengthen your organization.

How do you measure the impact of internal communications videos?

To gauge the impact of internal communications videos, it is important to measure key metrics - which is where tools like Vouch are also super powerful. Utilize engagement metrics such as viewership and completion rates to assess the level of employee engagement with the videos. 

Of course, employee feedback is also crucial in gaining insights into employees' perceptions and suggestions for improvement. Collect feedback from employees (also using Vouch:) to understand their thoughts on the videos and identify areas for enhancement.

By utilizing these data-driven and people-driven measurements, you can refine your video communications strategy and continuously enhance engagement and your internal communications effectivness. 

How do you integrate your internal communications videos with your existing communication channels?

We can't speak for other tools, but if you'd like to try Vouch, our app integrates with the most commonly used tools in business today to help create a seamless integration between your video and your other internal communication channels, maximizing engagement.

Vouch seamlessly connects with Slack, Google Drive, HubSpot, Canva, Workday, Dropbox, Zapier, Lever, Microsoft Teams, Zendesk, Salesforce, Highspot, Confluence, Jira, Integrately and more! 


What are the benefits of using video in internal communications?

Incorporating video into internal communications can boost employee engagement, enhance communication clarity, and foster a sense of connection among team members.

What types of internal communications videos can be used to engage employees?

Various types of internal communications videos include recruitment videos, storytelling videos, core company values videos, internal corporate videos, tying internal and external communications videos, explainer videos, and troubleshooting resources.

How can video be effectively incorporated into internal communications strategy?

Video can be incorporated by using engagement features, creating creative video content, encouraging employee participation, and enhancing workplace culture.

What are the best practices for using video in internal communications?

Best practices include strategic planning, investing in video production tools, encouraging employee involvement, using clear messaging, considering the preferences and learning styles of the audience, and regularly assessing and refining the video communications strategy.

How can the impact of internal communications videos be measured?

The impact of internal communications videos can be measured by analyzing engagement metrics such as viewership and completion rates, viewership analytics, and gathering feedback from employees.

How can internal communications videos be integrated with existing communication channels?

Internal communications videos can be shared through communication tools such as intranets, emails, and social media platforms. They can also be incorporated into employee newsletters to ensure widespread visibility and accessibility.


Incorporating internal communications videos into your strategy can have a significant impact on employee engagement and communication within your organization. By utilizing various types of videos and following best practices, you can effectively convey core company values, train and onboard employees, and promote a positive workplace culture.

Modern tools like Vouch can also significantly help in your video production and sharing amongst your side team. 

Like to try Vouch?

Loved by companies like Canva, Nike, Cisco, Stryker, HubSpot, Amazon and more, tools like Vouch make leveraging video in your business remarkably easy.

Be sure to book a Vouch demo today and chat with a video content expert.

Ian Cook

Ian Cook

Creative Lead

Lights. Camera. Traction

Cut through the noise with video.