Recruitment Video
People and Culture

7 Recruitment Video Examples: That Work!

Gary Zurnamer

January 18, 2024



In today's hyper-competitive job market, attracting top talent is crucial for the success of your company, no matter what size your business is.

One highly effective way to stand out from the crowd and capture the attention of potential candidates is through recruitment videos - and we've highlighted 7 stunning examples below that all work, yet are all very different.

Recruiting videos not only provide a glimpse into your company culture, company values, leverage employee testimonials and show your job opportunities to potential candidates, but they also showcase your commitment to creating a positive and engaging workplace.

In other words, recruitment videos are designed to excite and inspire the kind of people you need.

By utilizing recruitment videos (you can make more than one), you can effectively communicate your unique Employee Value Propositions (EVPs) selling points and attract top talent to your organization. Whether highlighting the fast-paced and dynamic work environment, your products and tech, or showcasing the importance of serving the community, a well-crafted recruitment video can leave a lasting impression on candidates and inspire them to apply.

In this article, we will explore the importance of recruitment videos and how they can enhance your hiring process. We will also dive into successful recruitment video examples, innovative strategies and the power of social media in recruitment too. 

Key Takeaways:

  • Recruitment videos are an effective way to attract top talent and create a strong Employer Brand.
  • Successful recruitment video examples can inspire candidates to apply and showcase your unique selling points.
  • Video with tools like Vouch saves time and resources, making the recruitment video and hiring process more efficient.
  • Social media platforms can reach a wide audience and generate interest in your recruitment videos.

The importance of Recruitment Videos

Recruitment videos have become a vital tool in the hiring process, allowing companies to effectively attract top talent and engage prospective candidates - including passive candidates, which job ads alone don't do.

With the attention span of candidates getting shorter, recruitment videos offer a concise and captivating way to communicate the unique aspects of a job opportunity. They are an opportunity to showcase the company's values, mission, and work environment, giving candidates a glimpse of what it would be like to work for the organization. This visual representation helps candidates connect with the company on a deeper level, motivating them to apply and join the team.

Benefits of Recruitment Videos:

  1. Increased candidate engagement: Recruitment videos capture candidates' attention, keeping them engaged throughout the hiring process.
  2. Strong brand image: A well-crafted recruitment video showcases the company's culture and values, helping to create a positive brand image.
  3. Better candidate understanding: Videos visually represent the job role and work environment, helping candidates understand the expectations and requirements.
  4. Improved hiring decisions: By effectively communicating the job details and company culture, recruitment videos attract candidates who align with the organization's values, leading to better hiring decisions.

With the increasing popularity of video content and the rise of social media platforms, recruitment videos have the potential to reach a wider audience and make a lasting impression. By harnessing the power of recruitment videos, companies can enhance their hiring process and attract candidates who fit their organization.

Successful Recruitment Video Examples

Recruitment videos have become an effective tool for attracting top talent and inspiring candidates to apply. Several companies have created successful recruitment videos that have resonated so well with job seekers that they are worth sharing (and you can copy these, too).

These videos go beyond the traditional job description and showcase the unique aspects of a job opportunity, giving candidates a glimpse into the company culture and values.

1. Aldi's Recruitment Video

Aldi's UK recruitment video interview is a prime example of how even a generic recruitment video can capture the essence of a company and the kind of employees they are looking for. Aldi's fast-paced, dynamic work environment and diversity are beautifully portrayed in this simple video without even going into a store or discussing a particular role!

This video for recruitment successfully inspires candidates to apply, showcasing the opportunities for growth and development within the Aldi organization.

Well done Aldi. Also, be sure to check out the "how to pass" the Aldi recruitment video test. Aldi uses video tools like Vouch in the recruitment process, and it is fascinating how much buzz there is around the test. 

2. New Zealand Police Recruitment Video

An amazingly funny recruitment video example is the police recruitment video from the NZ police force. We love New Zealand, and this video highlights the kind of person NZ Police are looking for. Just remarkable.

We also love how much this video highlights the importance of serving the NZ community and the attitude you will need to work there. These are clearly real Police officers, not models, and for that, 10/10 to the NZ Police force! 

This video also demonstrates the power of visual storytelling in attracting the right candidates. However, there are only so many jobs where you will be running around the community on a daily basis.

To show just how diverse your recruitment videos can be, here is another Police recruitment video that shows the challenges of police work and the rewards. As you can see, recruitment videos take lots of shapes.


3. Zendesk recruitment video

We're big fans of Zendesk software for customer service, and Vouch integrates with Zendesk so you can add video to your workflows. What we love about this video is that they've had a bit of fun and showed off their products, yet shown the culture and people behind the scenes.

We also love how Zendesk has made the story really simple, because, as an international company, keeping the language simple matters. This is a great recruitment video and Employer Brand video that shows the kind of people Zendesk is looking for, who they aren't ####.


4. Heineken recruitment video

In this video, Heineken clearly put aside a hefty budget and produced a super high-production lifestyle type of video. While this video might not give you a real feel for what it's like to work at Heineken, it appeals to a new generation of job seekers.

If your company is lifestyle-based, then consider having a bit of fun and showing off your company brand at the same time.

5. Zoho recruit video

While not a traditional recruitment video, if you were interested in working on Zoho in India and watched this video, you'd be hooked. In this video, a Zoho interviewer walks around the Zoho office and chats with various team members about their products, which is extremely powerful and shows Zoho's core values. Telling personal stories of teams working on different software products is the key to this video.

The beauty of this video is that it's also perfect for marketing to potential customers, as it showcases the Zoho product suit perfectly. The best part, though, is that the entire team are all happy and excited, and no matter what kind of video you make, this is absolutely the goal.


6. Microsoft recruitment video

When we look at Corporate style recruitment videos, this video from Microsoft, a multinational technology company, is brilliant. With an immense focus on diversity, inclusion and their culture - told through employee interviews and employee experiences.

In this video, we also see Microsoft's corporate culture and core values come to the surface, such as their passion for teaching and going the extra mile to pass on knowledge - something their ideal candidates will resonate with.

This is an inspiring video that shows the professionalism the Microsoft team are looking for while showing the passions and hobbies of employees and touches on their personal life, which is a lovely balance.


7. Worst recruitment video: Ikea

We love Ikea, but in our final example, here is an example of what not to do. This Ikea video gives you absolutely no idea about what it's like to work at Ikea and looks to be carried out by actors and big stage props.

One essential part of making a recruitment video is that you need real employees to be involved.

There is a fine line between a great recruitment video and a bad one, and while the Heineken example on our list was polished and staged, it at least gave you some insight into their mission and values. This one doesn't, and so sorry, Ikea, it's an example of what not to do.  

8 BONUS: What's the best recruitment video to copy with a limited time and budget? 

In our opinion, the Aldi videos lead the way; it's a genius video format that you can use right now. Not only is this made on a small budget, but they give you a true sense of working at the company and what they "expect from you" as a future employee.

Aldi has done a fantastic job and gives an authentic, heartwarming story of what it's like to work at Aldi without showing a single grocery or employee other than Laura. These are also the kind of videos that are produced with tools like Vouch that are fast and highly cost-effective, at a fraction of the price of big-budget videos and with just as good, often better results.

It really is an unbelievable video that any sized company could make on any budget to attract potential employees. Here it is again for reference, well done Aldi:

As a bonus, here is another Aldi recruitment video that shows inside the company and daily tasks. So, as you can see, even Aldi is creating multiple recruitment videos, and you can too!


3 Ways to use social media to promote recruitment videos

Social media has revolutionized the way companies approach recruitment advertising and how they target job applicants additional to job boards.

With the widespread use of social media platforms such as Facebook, LinkedIn, and Instagram, you now have the opportunity to reach a vast audience and attract potential candidates like never before.

By leveraging the power of social media and promoting your recruitment videos to your target audience (active and passive candidates), you can rapidly increase the chances of finding the perfect people for your team and culture.

1. Creating Shareable Content

Social media provides an ideal platform for sharing engaging content, and recruitment videos are no exception. By creating captivating and informative videos, companies can generate significant interest and engagement among social media users.

These videos can showcase the unique aspects of the company culture, highlight job opportunities, and effectively communicate the benefits of working for the organization. By making the content shareable, companies can expand their reach even further, as users, including your current employees, can share your videos with their own networks.

2. Targeted Advertising

Social media platforms offer powerful advertising tools that allow companies to target specific demographics based on location, interests, and other relevant criteria. This means that recruitment videos can be strategically promoted to reach the right audience, increasing the chances of attracting candidates with the desired skills and qualifications. Companies can also use analytics provided by social media platforms to gain insights into the effectiveness of their recruitment videos, allowing them to refine their targeting strategies for even better results.

If you would like to learn more about using social media for recruitment, we have this neat 2024 guide.

3. Building your Employer Brand

Posting recruitment videos on social media increases visibility and helps companies build their Employer Brand. Candidates today often research companies online before applying and having a well-curated social media presence can make a positive impression on potential hires. By consistently sharing recruitment videos and other valuable content, you can establish your company as an industry leader and create a brand image that resonates with top talent.

Enhancing Diversity and Inclusion Through Recruitment Videos

Creating a diverse and inclusive workplace is a top priority for many organizations. Recruitment videos can be powerful in showcasing your passion and commitment to diversity and inclusion.

By featuring diverse employees and highlighting inclusive practices, like the Microsoft example did so well, you can attract a more diverse pool of candidates and create a welcoming environment for all.

When crafting recruitment videos, it is important to consider the impact of diversity and inclusion on candidate decision-making. According to a recent study, 67% of job seekers consider diversity an important factor when evaluating job opportunities. By showcasing diverse employees in recruitment videos, companies can demonstrate their commitment to creating an inclusive workplace and attract candidates who align with their values.

Recruitment Tactics for Diversity and Inclusion

  1. Highlight diverse employees: Showcasing employees from different backgrounds and experiences in recruitment videos sends a powerful message about an organization's commitment to diversity and inclusion. This can attract candidates from underrepresented groups who may feel more inclined to apply when they see people who look like them in the workplace.
  2. Showcase inclusive practices: Inclusive practices such as flexible work schedules, employee resource groups, and mentorship programs can be highlighted in recruitment videos. This shows candidates that the organization values diversity and provides opportunities for growth and development for all employees.
  3. Partner with diverse organizations: Collaborating with professional organizations and community groups that focus on diversity and inclusion can help attract a more diverse pool of candidates. By featuring these partnerships in recruitment videos, organizations can demonstrate their commitment to working towards a more inclusive society.

In conclusion, recruitment videos can be a powerful tool in enhancing diversity and inclusion efforts. By showcasing diverse employees, highlighting inclusive practices, and partnering with various organizations, organizations can attract a more diverse pool of candidates and create an inclusive workplace where everyone feels valued and respected.

Video Screening for Candidate Assessment

In modern hiring, video screening has emerged as an efficient method for assessing candidates - and a few of the companies in our list, like Aldi and Microsoft, use video screening tools like Vouch to streamline recruitment.

With video screening, recruiters and hiring managers can evaluate candidate's communication skills, cultural fit, and other relevant traits without needing in-person interviews. This saves both time and resources, allowing for a more streamlined hiring process.

By utilizing video screening, organizations can gain valuable insights into a candidate's presentation style, body language, and overall demeanour. These visual cues can provide a more comprehensive understanding of a candidate's suitability for a particular role. Additionally, video screening allows for greater flexibility in scheduling interviews, particularly when dealing with candidates in different time zones or those with busy schedules.


What is recruitment?

Recruitment is the process of identifying, sourcing, screening, shortlisting, and interviewing candidates for jobs within an organization.

What are recruitment videos?

Recruitment videos are visual and engaging tools used by organizations to showcase their company culture, job opportunities, and benefits to attract top talent.

Why are recruitment videos important?

Recruitment videos play a crucial role in attracting top talent and making the hiring process more effective. They provide a visual and engaging way to communicate job opportunities and create a strong brand image.

Can recruitment videos inspire candidates?

Yes, recruitment videos (like those above) are designed to inspire candidates to apply. Well-crafted recruitment videos effectively and effortlessly communicate the unique aspects of a job opportunity and attract the right candidates.

How are video interviews used in recruitment?

Video interviews save time and resources by allowing recruiters to conduct interviews remotely. This method eliminates the need for in-person interviews for initial screenings, making the hiring process more efficient.

How can social media enhance recruitment efforts?

Social media platforms can be leveraged to reach a wide audience and attract potential candidates. Sharing recruitment videos on social media generates interest and engagement, increasing the chances of finding the right candidates.

How do recruitment videos support diversity and inclusion?

Recruitment videos can showcase your organization's commitment to diversity and inclusion by highlighting diverse employees and inclusive practices. This attracts a more diverse pool of candidates and creates a welcoming workplace.

How are candidates assessed through video screening?

Video screening allows recruiters and hiring managers to assess a candidate's communication skills, cultural fit, and other relevant traits without the need for in-person interviews, saving time and resources.


Recruitment videos are a powerful tool for attracting top talent and streamlining your hiring process.

By showcasing your company culture, job opportunities, and benefits, you can effectively engage and inspire candidates. Utilizing video interviews, employee referrals, social media, and other effective strategies can significantly enhance your recruitment efforts and help you attract the right candidates - no matter if they are local or across the other side of the world.

With recruitment videos, you can build up your Employer Brand to become an employer of choice to stand out from the competition. By leveraging the visual and engaging nature of videos, you can create a more positive applicant journey, too.

Remember, the hiring process is crucial in building a successful team. By utilizing recruitment videos, you can make this process more efficient and effective. So, take advantage of the opportunity to attract top talent and create a thriving workforce with the power of recruitment videos.

Like to try Vouch?

Loved by companies like Canva, Nike, Cisco, Stryker, HubSpot, Amazon and more, tools like Vouch make leveraging video in your business remarkably easy.

Be sure to book a Vouch demo today and chat with a video content expert.

Gary Zurnamer

Gary Zurnamer

Co-Founder and CEO of Vouch.

Lights. Camera. Traction

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