
Top 5 Video Tools for Internal Communications: Improve Team Engagement
Ian Cook
April 1, 2025
Effective internal communication is the backbone of every successful organization in 2025.
Whether you're sharing company updates, improving team collaboration, or enhancing remote engagement, video communication has become an essential tool.
In this article, we'll explore the top video tools for internal communications, with a focus on ease of use, engagement, and integration.
So, let's dive in.
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1. Vouch β The Best Video Tool for Internal Communications
π Visit Vouch
Vouch is a leading video tool for collecting and sharing authentic video messages, making it a perfect fit for internal communications. Vouch enables your teams to record, edit, and share short-form videos effortlessly, reducing the reliance on lengthy emails and text-based updates.
Clients:
Vouch's client list speaks volumes about the tool. Vouch is trusted by companies like Atlassian, Amazon, Canva, Nike, Cisco Safety Culture, Warner Bros and thousands of more teams to create powerful employer branding videos. You can meet a few Vouch clients here.
Pros:
β Easy Video Collection: Employees can record responses via a simple linkβno downloads required.
β Streamlined Communication: Reduces meetings and long emails by allowing quick video updates.
β Seamless Integrations: Works well with Slack, Microsoft Teams, and other internal platforms.
β AI-Powered Features: Includes automatic captions, smart trimming, and brand customization.
β Boosts Engagement: Employees are more likely to watch short videos than read long emails.
Cons:
β Pricing for Small Business: Vouch is designed for large to enterprise-level companies with plans that are designed around larger teams, more extensive video collections and security requirements. The results for these larger companies are remarkable, making Vouch a clear winner - even though we could be biased on this one.
If you're yet to see Vouch in action, we'd urge you to book a free demo with an employer branding video expert today. Just click here.
Make the impersonal, personal
- Empower leaders with visible updates
- Highlight employee stories effectively
- Clear communication during rapid changes
- Streamline across time zones

2. Claap
π Visit Claap
Claap is an all-in-one video collaboration tool designed for teams that need to communicate asynchronously with minimal friction.
Clients:
Claap is favored by remote teams, SaaS companies, and product managers who need effective video-based collaboration.
Pros:
β Screen Recording with Annotations: Ideal for feedback and project updates.
β Asynchronous Communication: Helps teams share ideas without scheduling meetings.
β Threaded Video Comments: Team members can collaborate directly within video discussions.
β Integrations with Slack and Notion: Keeps workflows smooth and organized.
Cons:
β Limited Customization: From our research, Claap is not ideal for heavily branded internal communications.
β Smaller Feature Set: Primarily focused on asynchronous collaboration rather than broad internal messaging.
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3. Weet
π Visit Weet
Weet is another lightweight video messaging tool that helps teams send quick video updates and engage in asynchronous conversations.
Clients:
Weet is commonly used by startups, customer success teams, and HR departments for internal updates and training.
Pros:
β Instant Video Messages: Employees can record and respond with video updates.
β Collaborative Features: Add comments, reactions, and text overlays.
β Browser-Based Recording: No software downloads required.
β Great for Onboarding & Training: Helps HR teams streamline internal education.
Cons:
β Basic Video Editing: Lacks advanced production tools.
β Not Ideal for Live Communication: Focused purely on asynchronous messaging.
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4. Bubbles
π Visit Bubbles
Bubbles is a simple yet effective tool for video collaboration, designed to cut down on unnecessary meetings.
Clients:
Bubbles are used by engineering teams, designers, and remote teams looking to collaborate efficiently.
Pros:
β Asynchronous Video & Screen Recording: Great for quick feedback loops.
β Collaboration-Friendly: Supports threaded discussions within videos.
β Minimal Learning Curve: Easy for any team member to use.
β Free Plan Available: Good for small teams looking for cost-effective solutions.
Cons:
β Limited Branding Options: Not ideal for highly customized internal video communication.
β Not a Full Video Platform: More suited for quick feedback rather than full-scale internal messaging.
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5. Berrycast
π Visit Berrycast
Berrycast is a straightforward screen recording and video messaging tool designed for internal communication and knowledge sharing.
Clients:
Berrycast is often used by IT teams, project managers, and educators for internal walkthroughs and explanations.
Pros:
β Simple Screen Recording: Record, annotate, and share screen recordings easily.
β Secure Sharing: Ensures internal videos stay private.
β Great for IT Support & Documentation: Helps teams explain technical concepts visually.
β Integration with Microsoft Teams: Makes it easy to incorporate into existing workflows.
Cons:
β No Live Recording Options: Focuses solely on pre-recorded videos.
β Less Engaging for General Team Updates: Best for documentation rather than interactive communication.
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Which Video Tool is Best for Your Internal Communications?
- If you need engaging video updates and a video tool to increase your team's engagement, Vouch is a leading choice for internal communications.
- If you want asynchronous video collaboration and feedback, Claap is a great option.
- If you need lightweight video messaging with collaborative features, Weet is worth considering.
- If you want simple and effective video-based discussions, Bubbles is ideal.
- If you're looking for screen recording and internal knowledge sharing, Berrycast is a solid pick.
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Who Are 10 Companies In Different Industries Who Use Video For Their Internal Communications?
Here are 10 companies across different industries that effectively use video for internal communications, such as leadership updates, onboarding, training, culture-building, and team collaboration:
1. Walmart (Retail)
- Use of Video: Walmart uses live video and recorded messages from executives to keep store associates informed. Their internal TV network, Walmart TV, is a key medium.
- Applications: Leadership communication, training modules, culture-building.
2. Salesforce (Technology / SaaS)
- Use of Video: Regular internal broadcasts, all-hands meetings, and motivational talks are streamed company-wide using their own platform.
- Applications: Strategic updates, new initiatives, internal storytelling.
3. Marriott International (Hospitality)
- Use of Video: Uses internal video to communicate brand standards, train hotel staff globally, and share leadership messages.
- Applications: Staff onboarding, compliance, global consistency.
4. Ford Motor Company (Automotive)
- Use of Video: Hosts CEO video messages, product updates, and team achievements via an internal portal.
- Applications: Cross-departmental communication, R&D visibility, strategic alignment.
5. Deloitte (Professional Services)
- Use of Video: Employs interactive video for onboarding, leadership communications, and upskilling consultants.
- Applications: Learning & development, digital collaboration, internal branding.
6. Unilever (FMCG / Consumer Goods)
- Use of Video: Uses internal video series to showcase sustainability efforts, R&D, and leadership updates.
- Applications: Values communication, global engagement, culture cohesion.
7. Pfizer (Pharmaceuticals)
- Use of Video: Shares scientific briefings, regulatory updates, and internal innovation highlights through video.
- Applications: Knowledge sharing, compliance updates, cross-functional alignment.
8. Airbnb (Travel / Tech)
- Use of Video: Live-streamed and recorded team updates and executive Q&As help maintain transparency across global teams.
- Applications: Remote team engagement, leadership transparency.
9. NestlΓ© (Food & Beverage)
- Use of Video: Video is used for global employee engagement campaigns and health/safety training.
- Applications: Training, sustainability initiatives, inter-office culture sharing.
10. Accenture (Consulting / Technology Services)
- Use of Video: Uses a video-rich intranet to enable just-in-time learning and leadership messaging across thousands of global employees.
- Applications: Learning at scale, business updates, change management.
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What Are 3 Famous Quotes On Internal Communications?
Here are three insightful and widely quoted statements about internal communications, emphasizing its importance in organizations:
1. "The art of communication is the language of leadership." β James Humes
Context: James Humes, a former presidential speechwriter, captures the essence of leadership being tightly intertwined with communication. In internal settings, this quote reinforces the idea that clear, consistent internal communication is not just a function - it's a leadership tool.
2. "Communication works for those who work at it." β John Powell
Context: Internal communication doesnβt happen by accident. John Powellβs quote reminds us that effective communication requires continuous effort, feedback loops, and strategic planning, especially within an organization where miscommunication can lead to disengagement or failure to act.
3. "Employees engage with employers and brands when theyβre treated as humans worthy of respect." β Meghan M. Biro
Context: This quote underscores the human side of internal communication. Meghan Biro, a talent management strategist, emphasizes that respectful, transparent, and people-first communication drives employee engagement and loyalty.
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Summary
Video is a powerful tool for enhancing your team's internal communication, helping teams stay connected and engaged with dynamic, visual content.
Vouch remains the top choice for streamlined, easy-to-use video messaging, but each tool has unique benefits tailored to different business needs.
Investing in the right video internal communications platform will increase team engagement, improve information retention, and reduce miscommunication, making your organization more efficient.
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Create Better internal Communication Videos With Vouch
Loved by companies like Canva, Nike, Cisco, Stryker, HubSpot, Amazon, and more, tools like Vouch make leveraging video for your internal communications remarkably easy.
Book a Vouch demo today and chat with a video content marketing expert.