The healthcare sector is the fastest-growing industry in the U.S. economy, adding 55,000 jobs in July 2025 alone, with significant gains in ambulatory health care services and hospitals.
Yet, despite this growth, Healthcare facilities face persistent challenges in attracting and retaining top healthcare professionals.
The demand for skilled clinical talent, from registered nurses to c-level executives, far outpaces the supply.
In 2025, it's not just about filling an open position; it's about building and managing elite teams that can provide exceptional patient care. Here are 7 effective steps for healthcare recruiting in 2025.
1. Build Your Healthcare Employer Brand With Vouch
Your employer brand is your most powerful tool in the war for talent.
It's the unique identity that separates your organization from competitors and makes you a destination for skilled healthcare professionals.
A strong employer brand not only attracts top talent but also improves retention. Companies with a strong employer brand see a 50% increase in qualified applicants and a 28% reduction in employee turnover.
Vouch is the number one step in your employer branding strategy because it's a video tool that makes building an authentic brand simple and engaging.
Instead of static text, imagine a potential Nurse Practitioner hearing directly from your current floor staff about your supportive team culture, a Certified Registered Nurse Anesthetist describing your state-of-the-art Surgery Centers, or a manager highlighting career progression.
Using Vouch for your employer branding, you can:
- Showcase your real-world clinical talent and team.
- Provide an authentic look into the daily life at your facilities.
- Create a library of employee-generated content that resonates with job seekers.
This authenticity is crucial for building trust in today's medical communities, especially among those considering remote work policies or a career change.
2. Use Video in Your Healthcare Job Descriptions
In a competitive market, a generic job description on Health eCareers or other job boards often gets lost in the noise.
To stand out, you need to capture a candidate's attention immediately. Embedding a short, engaging video directly into your job descriptions is a proven strategy. It personalizes the recruitment process and provides a much richer experience for the job seeker.
Videos can increase application rates by over 34%, according to recruitment experts and the data we've collected here at Vouch.
A video in your job description allows you to:
- Introduce the hiring manager and team members.
- Provide a virtual tour of your Long Term Care Facilities or Imaging & Outpatient Centers.
- Explain the open position's requirements and the team's mission.
This dynamic approach helps candidates visualize themselves in the role and gives them a clearer understanding of the clinical environment. For more information, read the Vouch blog post on Dynamic Video, Smarter Hiring.
The AI-enabled workspace for talent teams.
- Unified workspace for talent teams
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- Auto-generate polished hiring and employer brand content
- Easily repurpose assets across all channel
3. Grow Your Employee Advocacy Program
Your employees are your most trusted brand ambassadors.
A formal employee advocacy program turns your internal team into a powerful recruitment engine.
When employees share job postings and positive workplace experiences, it generates high-quality referrals and leverages social proof. These referrals often lead to hires who are a better culture fit and stay with your organization longer, reducing turnover costs.
To grow your Employee Advocacy program:
- Create an incentive program that rewards employees for successful referrals.
- Encourage employees to share positive stories on social media.
- Use a video tool like Vouch to make it easy for employees to record and share their experiences.
This strategy not only fills roles but also builds a strong network of connections within medical communities.
4. Go Beyond Compensation, Showcase Your Healthcare EVPs
While salary is a major factor, today's healthcare professionals are looking for more.
They want to know what it's like to work for your organization, what the culture is like, and what opportunities exist for growth.
This is your Employee Value Proposition (your EVPs). Your EVP is the unique combination of tangible and intangible benefits that make your workplace attractive.
Effective EVPs for healthcare include:
- Clear career progression paths for floor staff and management positions.
- Access to advanced training and professional development.
- Robust benefits, including paid time off for virtual care or wellness.
A 2024 study by Glassdoor found that 70% of job seekers consider a company's culture and values before applying. Highlighting these EVPs on your career site is critical. You can learn more about this by reading the Vouch blog on EVP Examples.
5. Streamline Your Healthcare Hiring Process
In healthcare, every moment counts.
A slow or cumbersome hiring process can lead to losing a great Certified Nurse-Midwife or Registered Nurse to a competitor.
A streamlined recruitment process respects the candidate's time and improves their overall experience. This is especially important given the detailed checks required by organizations.
Key steps to streamline your process:
- Use online tools like Vouch to automate interview scheduling and communication.
- Utilize a comprehensive Applicant Tracking System (ATS) for efficient resume screening and candidate management.
- Partner with background check companies that specialize in healthcare.
Reputable background check companies like First Advantage and Accurate Background offer services specifically designed for the complex needs of healthcare recruiting, including checks for professional licenses and sanctions, which are vital for compliance.
6. Focus on Retention From Day One
Recruitment doesn't end with a signed offer.
The high cost of turnover in healthcare makes retention a top priority.
A strong onboarding process sets the stage for a long and successful career. It's an investment in your people and in patient care.
Retention efforts should include:
- A structured onboarding program that integrates new hires into the team and culture.
- Mentorship and support systems for new healthcare professionals.
- Clear communication channels for internal team communication.
Focusing on retention from day one shows your commitment to your employees' success and fosters a positive work environment, which directly impacts patient outcomes.
7. Partner with Specialized Healthcare Staffing Agencies If Needed
When your internal talent acquisition team is overwhelmed or you need to fill a specific, hard-to-find role like a certified nurse-midwife, partnering with specialized healthcare staffing agencies is a strategic move.
These agencies have deep expertise, a database of thousands of consultants, and a vast network of connections to tap into.
Here are 5 examples of specialized healthcare staffing agencies:
The Medicus Firm: https://www.themedicusfirm.com/
Specializes in physician and advanced practice staffing, providing Healthcare Recruitment Solutions with a focus on long-term relationships.
Nava Healthcare Recruitment: https://navahealthcarerecruitment.com/
An executive search firm that specializes in placing C-level executives and other management positions in the healthcare sector.
Recruiters International: https://www.recruitersinternational.com/
Provides professional services division focused on building and managing elite teams for EHR/EMR implementations and other projects.
Health eCareers: https://www.healthecareers.com/
A leading career site and talent acquisition platform with a robust database of healthcare professionals and powerful online tools.
AMN Healthcare: https://www.amnhealthcare.com/
The largest healthcare staffing company in the U.S., offering a wide range of temporary and permanent healthcare staffing solutions.
Who Are The Top 10 Healthcare Employers Globally?
Here is a list of the top 10 global healthcare companies, by revenue, according to sources like Forbes and The Motley Fool. These companies are global leaders, driving innovation and employing millions of healthcare professionals worldwide.
UnitedHealth Group https://www.unitedhealthgroup.com/
An American multinational managed healthcare and insurance company.
Revenue: $371.6 billion (FY 2024)
Employees: 440,000
Johnson & Johnson https://www.jnj.com/
An American multinational corporation that develops medical devices, pharmaceuticals, and consumer packaged goods.
Revenue: $89.3 billion (FY 2024)
Employees: 138,000
Eli Lilly and Company https://www.lilly.com/
An American multinational pharmaceutical company known for its work in neuroscience, endocrinology, and oncology.
Revenue: $49.0 billion (FY 2024)
Employees: 40,000
Merck & Co. https://www.merck.com/
An American multinational pharmaceutical company and one of the largest in the world.
Revenue: $64.1 billion (FY 2024)
Employees: 72,000
Pfizer Inc. https://www.pfizer.com/
An American multinational pharmaceutical and biotechnology corporation.
Revenue: $63.6 billion (FY 2024)
Employees: 81,000
CVS Health https://www.cvshealth.com/
An American healthcare company that owns the pharmacy chain CVS Pharmacy, a pharmacy benefits manager, and a health insurance provider.
Revenue: $357.7 billion (FY 2024)
Employees: 300,000+
AbbVie Inc. https://www.abbvie.com/
An American publicly traded biopharmaceutical company that discovers, develops, manufactures, and sells medicines.
Revenue: $57.4 billion (FY 2024)
Employees: 50,000
Walgreens Boots Alliance https://www.walgreensbootsalliance.com/
An American multinational holding company that owns Walgreens and other pharmacy, health, and wellness companies.
Revenue: $139.1 billion (FY 2024)
Employees: 311,000+
Roche Holding AG https://www.roche.com/
A Swiss multinational healthcare company that operates worldwide under two divisions: Pharmaceuticals and Diagnostics.
Revenue: $63.2 billion (FY 2024)
Employees: 101,000+
Danaher Corporation https://www.danaher.com/
An American global science and technology innovator with a focus on medical technologies.
Revenue: $29.4 billion (FY 2024)
Employees: 68,000
FAQs
What are the most in-demand healthcare roles?
Registered Nurse, Nurse Practitioner, and other clinical talent are in high demand across the industry.
What is a good way to attract healthcare talent?
Building a strong employer brand with authentic video content is highly effective.
What is an Employee Value Proposition (EVP)?
An EVP is the total value an employee receives in exchange for their work, including salary, benefits, and culture.
Do I need a background check for every healthcare hire?
Yes, thorough background checks are essential for compliance and patient safety.
How can I improve candidate experience?
Streamline your hiring process, provide clear communication, and use online tools for efficiency.
What is the role of AI in healthcare recruiting?
AI & Cloud services can automate resume screening and candidate matching to save time and improve efficiency.
How can I retain floor staff?
Focus on a strong onboarding process, professional development, and a supportive work culture from day one.
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