Hiring in logistics isn't just about filling a position - it's about finding the right people to drive your operational goals forward.
As the transport and logistics industry evolves with digital skills, autonomous driving technologies, and electric vehicle fleets, your recruitment process needs to adapt.
From Logistics Coordinators and inventory planners to despatch clerks and fleet managers, the demand for skilled talent is increasing.
But attracting the right candidates, especially in specialised roles, means building a seamless, strategic, and well-branded hiring journey.
Below, you'll find 7 practical steps to optimise your logistics recruitment strategy for 2025, to solve key hiring challenges while integrating tools like Vouch, a video platform trusted by leading brands to humanise hiring.
Let's get started!
TIP 1. Build Your Logistics Employer Brand With Vouch
Your employer brand is your best recruitment tool. It's what helps you stand out on job search portals, connect with cultural fit, and build trust with potential candidates, even before they hit "Apply."
Vouch's Employer Branding solution gives hiring managers and Recruitment Business Partners the power to easily collect short, authentic videos from team members across departments. These videos highlight culture, professional services, team leads, and career objectives, offering job seekers a real look inside your company.
Why video matters in logistics recruitment:
- A strong employer brand reduces cost-per-hire by up to 50% according to the latest statistics here
- In the logistics industry, where roles often span vast regions and require strong relationship skills, having a human approach to your recruitment matters
TIP 2. Use Video In Your Logistics Job Descriptions
Plain text just gets lost in the noise, whereas video-rich job descriptions help you stand out in a sea of listings. Candidates today want more than a bullet list of duties; they want to see and feel your company culture.
This guide from Vouch shows how embedding video into job pages increases engagement and applications.
What to include in your video job post:
- A brief from your Hiring Leader or team lead explaining the role
- Footage of daily operations, like last-mile delivery or inventory management
- Cultural values, like your sustainability goals and company mission, can attract like-minded people
Using video creates clarity and improves conversion on your application portal, especially for transport and logistics industry roles where showcasing work environments adds real value.
The AI-enabled workspace for talent teams.
- Unified workspace for talent teams
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- Auto-generate polished hiring and employer brand content
- Easily repurpose assets across all channel
TIP 3. Showcase Your EVPs in Your Job Descriptions
A well-crafted Employee Value Proposition (EVP) is essential.
Your EVPs answer the candidate's #1 question: "Why should I work for you?" According to Vouch's EVP breakdown, a strong EVP should reflect what makes your business unique, from values and benefits to growth opportunities and location perks.
For logistics, that could mean:
- Access to training for transferable skills across the logistics industry
- Supportive culture for international workers
- Green initiatives in fleet and warehouse operations, such as electric vehicle fleets or forklifts
A clear EVP reduces turnover and attracts candidates aligned with your operational goals.
TIP 4. Grow Your Employee Advocacy Program
Your employees are your best marketers and recruiters.
When team members share their experience online, it builds trust and visibility on platforms like LinkedIn, job search portals, and internal channels.
Vouch's employee advocacy solution empowers teams to record short, authentic videos that show what it's really like to work with you.
Great topics for advocacy videos in logistics include:
- A day in the life of a Despatch Clerk or Inventory Planner
- What onboarding training looks like for new drivers
- Career progression from warehouse operations to team lead
Combining advocacy with an employee referral program boosts reach and quality of applicants, especially through logistics-specific channels.
TIP 5. Streamline Your Hiring & Onboarding Process
A slow or disjointed hiring process will lose good candidates.
In 2025, speed, clarity, and efficiency are everything.
Use Vouch to share internal video updates between recruiters and teams, improving alignment across hiring managers and leadership. For great results, combine Vouch with tools like Xref or Checkr for background checks and tools like JobAdder as your Applicant Tracking System.
To streamline your hiring process, try:
- Keep your online forms, video short and mobile-friendly
- Use the STAR interview method (Situation, Task, Action, Results) for behavioural interviewing, which you can do with Vouch, too
- Provide an accessible Candidate Resource Hub with application tips and hints.
Onboarding is also key, especially for roles requiring safety, compliance, or regional training. Use video onboarding to reduce drop-offs and build retention from day one.
TIP 6. Focus on Communication From Day One
Good communication isn't just a retention strategy; it's part of your recruitment process.
Candidates and new hires need to know:
- Where they stand in the application process
- Who to contact for updates, and get a fast response
- What to expect after submitting their application
- Use Vouch's internal communication tool to send updates, pre-boarding messages from team leads and internal messages between interview panel members
This level of clarity keeps your application process smooth and builds trust early, especially in large, fast-moving supply chain teams.
TIP 7. Partner with Specialized Staffing Agencies If Needed
Sometimes, hiring internally isn't enough, especially for hard-to-fill or high-turnover roles in the food and agri supply chain, warehouse operations, or remote transport and logistics jobs.
Partnering smartly helps you close the skills gap and stay competitive in both public and private spheres, including agencies like Transport for NSW.
Who Are The Top 10 Logistics Employers Globally?
- DHL – 590,000+ employees, $96B revenue: https://www.dhl.com
- UPS – 500,000+ employees, $100B revenue: https://www.ups.com
- FedEx – 500,000+ employees, $90B revenue: https://www.fedex.com
- Maersk – 110,000+ employees, $81B revenue: https://www.maersk.com
- Kuehne+Nagel – 80,000+ employees, $39B revenue: https://www.kuehne-nagel.com
- DB Schenker – 76,000+ employees, $24B revenue: https://www.dbschenker.com
- C.H. Robinson – 15,000+ employees, $17B revenue: https://www.chrobinson.com
- XPO Logistics – 40,000+ employees, $12B revenue: https://www.xpo.com
- Toll Group – 40,000+ employees, $7B revenue: https://www.tollgroup.com
- DSV – 75,000+ employees, $30B revenue: https://www.dsv.com
FAQs
How do I make my logistics job descriptions more engaging?
Add short videos, focus on EVPs, and highlight career growth clearly.
What tools can I use to speed up logistics hiring?
Vouch for video, Xref for background checks, and your favourite ATS.
How do I ensure cultural fit during the hiring process?
Use behavioural interviewing and include team videos early on.
What's the STAR method in interviews?
Situation, Task, Action, and Results, great for structured, insightful answers.
What is an EVP, and why does it matter?
It's your unique promise to employees, which helps improve retention and attraction.
Why is video important in logistics recruitment?
It builds trust, improves clarity, and helps your roles stand out in a crowded market.
See Why Recruiters & Talent Teams Love Vouch!
Used by companies like Cisco, Aldi, Ericsson, Canva, Nike, Warner Bros Discovery, HubSpot, Amazon, Mars and thousands more, modern recruiters love Vouch.
Simply book a Vouch demo today to see how Vouch can help!
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