Employer Brand

Employer Branding for Furniture Companies: 7 Effective Strategies

Ian Cook

The furniture industry faces increasing competition for skilled workers and professionals in 2025.

This article explores seven key employer branding strategies to help furniture companies attract potential talent, improve employee engagement, and build a strong employer brand.

So let's dive in:

Why Does Employer Branding Matter for Furniture Companies?

The furniture industry is evolving rapidly, driven by shifting consumer furniture trends, sustainability demands, and the rise of Furniture e-commerce.

To stay ahead, furniture companies must build a strong employer brand to attract and retain skilled workers.

Here are some eye-opening employer branding statistics:

88% of job seekers consider a company's employer brand when applying for a job.
69% of candidates would reject a job offer from a company with a bad employer brand, even if they were unemployed.
Companies with a strong employer brand can see a 50% decrease in cost per hire.
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7 Employer Branding Strategies for Furniture Companies

By implementing effective employer branding strategies, furniture makers can attract top-tier talent, improve job satisfaction, and strengthen your company culture.

1. Use Video to Showcase Employee Stories and Workplace Culture

Video content is one of the most powerful tools for employer branding.

Using a platform like Vouch (vouchfor.com), furniture companies can:

✔ Share employee testimonials and insights into daily work life.

✔ Highlight their approach to furniture manufacturing, from product range online to warehouse space and showroom experiences.

✔ Feature real employee stories to create an authentic employer brand.

💡 Example: IKEA Switzerland uses video content to showcase company culture and attract potential employees, strengthening its recruitment efforts.

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2. Define a Strong Employee Value Proposition (EVP)

A clear Employee Value Proposition (EVP) is essential for attracting top talent.

An effective EVP should include:

✔ Competitive salaries, job satisfaction, and professional growth opportunities.

✔ Employee well-being initiatives, including amenities for employees and flexible working spaces.

✔ A commitment to sustainability, eco-friendly furniture, and recyclable materials.

💡 Example: Saguez & Partners promotes an employee-first approach, offering sustainable furniture solutions and ergonomic office designs, making it an attractive employer in the furniture sector.

3. Strengthen Digital Presence and Social Media Engagement

A strong online presence is key for furniture stores looking to attract potential candidates.

Furniture companies should:

✔ Optimize social media platforms (LinkedIn, Instagram, and Twitter) with engaging visual content.

✔ Post about company culture, career opportunities, and industry news for furniture manufacturers.

✔ Utilize email marketing and content strategies to engage prospective candidates.

4. Enhance the Candidate Experience in the Recruitment Process

A seamless recruitment process improves the candidate experience and helps attract skilled workers.

Best practices include:

✔ Streamlining the application process with a user-friendly career page.

✔ Using AI-powered tools like Vouch to match candidates with key senior-level roles.

✔ Hosting virtual career fairs to connect with potential recruits.

5. Offer Career Growth and Training Programs

To attract and retain top talent, furniture companies must provide opportunities for growth.

This can include:

✔ Offering mentorship programs and leadership training.

✔ Providing hands-on experience in furniture production and office furniture design.

✔ Supporting ongoing certification programs and training workshops.

💡 Example: Herman Miller invests in employee development, offering training on advanced technologies and ergonomic solutions.

6. Build a Strong Employer Brand Through Employee Advocacy

Engaged employees are the best brand ambassadors.

Encouraging employee advocacy can enhance employer branding efforts through:

✔ Encouraging employees to share success stories on social media channels.

✔ Featuring employees in company blogs and recruitment campaigns.

✔ Recognizing employees for their contributions through employee recognition programs.

💡 Example: Steelcase leverages employee advocacy, sharing real experiences to strengthen its employer reputation.

7. Promote Sustainability and Social Responsibility

Sustainability and social responsibility are key factors for attracting eco-conscious employees.

To stand out as an attractive employer, companies should:

✔ Promote eco-friendly furniture and recyclable materials in their product line.

✔ Support social responsibility initiatives that benefit communities.

✔ Emphasize sustainable living and a commitment to employees' well-being.

💡 Example: Haworth integrates sustainability initiatives into its employer brand, ensuring employee engagement and brand loyalty.
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Final Thoughts: Building a Strong Employer Brand in the Furniture Industry

A successful employer branding strategy helps furniture companies attract and retain top talent in a competitive job market.

By leveraging video storytelling with Vouch, defining a strong EVP, strengthening social media engagement, and improving training programs, companies can establish themselves as powerful employers in the furniture industry.

With the right employer branding initiatives, furniture makers can attract the brightest candidates, reduce hiring costs, and ensure long-term business growth.
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FAQs

Why is employer branding important for furniture companies?

It helps attract and retain skilled professionals in a competitive job market.

How does video content improve employer branding?

Platforms like Vouch allow companies to share employee stories and workplace culture.

What is an Employee Value Proposition (EVP)?

An EVP defines the benefits employees receive, including career growth, sustainability initiatives, and work-life balance.

How can furniture companies improve candidate experience?

By streamlining the recruitment process, providing clear job advertisements, and enhancing social media engagement.

What role does sustainability play in employer branding?

A strong commitment to sustainability enhances a company's reputation and attracts eco-conscious employees.

How can furniture companies foster a strong workplace culture?

By investing in employee engagement, professional development, and workplace well-being initiatives.

What are the best employer branding strategies for furniture firms?

Using video content, career development programs, digital branding, and social media marketing to attract qualified candidates.
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See Why Employer Branding Managers Love Vouch!

Loved by companies like Canva, Nike, Cisco, Stryker, HubSpot, and Amazon, tools like Vouch make leveraging video content in your business remarkably easy.

Be sure to book a Vouch demo today and chat with an employer branding expert.