In today's fast-paced dental industry, talent is just as important as technology.
Whether you're a single dental practice or part of a multi-site network of dental providers or suppliers, having a strong employer brand can make or break your ability to grow as a company.
Suppose you're looking to attract better job candidates, boost employee retention, and even impress prospective patients and clients. In that case, this guide is for you with 7 employer branding strategies dental companies need in 2025.
Step 1. Use Vouch for Authentic Employee Testimonials
Employer branding for every dental organization starts with trust, and nothing builds it faster than authentic voices from your current employees.
Vouch is the leading tool for capturing video testimonials from your team in a quick, authentic, and highly effective way. It's used by major companies like Canva, Amazon, Sodexo, Flight Centre, and numerous medical companies to enable their recruiters with employer branding content that actually works.
Why video matters in 2025:
- Video testimonials improve job ad engagement by 34% (source).
- 92% of consumers trust user-generated content more than traditional marketing (Nielsen).
💡 Tip: Capture stories from dental assistants, hygienists, and even your front desk team. These real stories humanize your brand for job candidates and prospective patients alike.
Step 2. Define Your Employee Value Proposition (EVP)
Your EVP is your promise to employees. What's in it for them to choose your company over your competitors? Think beyond salary - think about career growth, work-life balance, gym memberships, and being part of inclusive teams.
Use your EVP framework to:
- Provide compensation and benefits, including 401(k) and dental health plans.
- Career opportunities such as leadership pathways, resident opportunities and more.
- A company culture that creates team collaboration and is mission-driven.
- A flexible work environment, such as flexible schedules, allows employees to engage in family and personal goals, too.
- A real sense of purpose and values.
Leverage your unique EVPs by:
- Adding them to every job posting.
- Highlight it during the interview process.
- Reinforce it during employee onboarding.
The AI-enabled workspace for talent teams.
- Unified workspace for talent teams
- Accelerate hiring with AI tools
- Auto-generate polished hiring and employer brand content
- Easily repurpose assets across all channel
Step 3. Showcase Career Growth & Development
Top dental talent isn't just chasing a paycheck, they're after growth.
According to a Gallup study, 87% of millennials say career development is essential in a job.
What dental companies can do:
- Offer professional development opportunities, such as training with Productive Dentist Academy.
- Create defined career paths, from dental assistant to practice manager.
- Highlight growth stories on social media and your careers page.
💡 Pro tip: Use short-form authentic videos to walk through real career journeys inside your practice. Remember, show, don't tell.
Step 4. Conduct An Employer Brand Audit
It's time to be honest: what do potential employees really think of your dental practice?
Run an audit:
- Review Glassdoor and Indeed reviews.
- Analyze your job descriptions and job openings. Do they truly reflect your company culture?
- Interview recent hires and ask what stood out in your company and employer branding.
Tools to try:
- Vouch – for collecting team feedback.
- SurveyMonkey – to run anonymous employee feedback surveys.
If there's a gap between your mission statement and your reality, fix it fast. A solid brand means being consistent, both internally and externally.
Step 5. Make Your Careers Page User-Friendly
This is where first impressions form. If your careers page isn't mobile-friendly, informative, and visual, you're losing job candidates.
Here's what to include:
- Snappy vision statement and mission.
- Real employee testimonials and photos.
- A live feed of job openings.
- Benefits include gym memberships, AARP membership discounts, and flexible scheduling options.
- Stories of inclusive teams and culture.
The statistics: 60% of job seekers quit applications with poor user experience (CareerBuilder).
Step 6. Empower Your Current Team as Brand Ambassadors
Your employees are your biggest asset—and your best recruiters.
How to make them shine:
- Encourage social sharing of job openings.
- Create shareable content through a "brand-storming" process.
- Offer referral bonuses tied to key differentiators, such as attitude, growth mindset, and cultural fit.
Also, don't forget to:
- Use internal video newsletters to highlight company culture wins.
- Feature employee feedback in monthly updates.
Engaged employees lead to better employee retention and a stronger brand reputation.
Step 7. Link Employer Branding to Patient Engagement
Here's the big one most dental companies miss: your employer brand directly impacts your patient brand.
Why? Patients want to be treated by happy people. A strong internal culture leads to better patient activation, improved dormant patient engagement, and stronger treatment home care.
Combine your employer branding efforts into your digital marketing strategy:
- Partner with agencies that specialize in performance-focused digital marketing and cooperative team approaches.
- Optimize your team bios with personal touches, education, and a clear explanation of why they love working there.
- Highlight your social responsibility efforts, community dental drives, free care days, etc.
FAQs
What is employer branding in a dental company?
It's how your dental practice is perceived as a place to work by current and potential employees.
How does employer branding help patient growth?
Happy employees create better patient experiences, which in turn lead to higher retention and referrals.
What should be in our EVP?
Include compensation, benefits, growth opportunities, culture, and purpose.
How do I use video in branding?
Use tools like Vouch to gather authentic testimonials from your team.
What are some key employer branding metrics?
Look at employee retention, application rates, candidate satisfaction, and review scores.
Can small dental offices use these steps?
Yes, these strategies scale up or down depending on your size.
How often should we audit our brand?
Ideally, once a year or after major organizational changes.
Who Are The Top 10 Global Dental Companies in 2025?
The dental industry goes beyond clinics and extends to insurers and suppliers. When we look at all of these dental sectors, we can see 10 of the largest dental providers around the world:
Dentsply Sirona: dentsplysirona.com
Leading dental equipment manufacturer, estimated revenue: ~$4.1B
Straumann Group: straumann.com
Implants and orthodontics, estimated revenue: $2.6B
Envista Holdings: envistaco.com
Operates KaVo Kerr, Nobel Biocare, estimated revenue: $2.5B
Align Technology: aligntech.com
Maker of Invisalign, estimated revenue: $4.7B
Zimmer Biomet Dental: zimmerbiometdental.com
Dental solutions and implants, estimated revenue: $1.2B
Henry Schein Dental: henryschein.com
Dental supply and services giant, estimated revenue: ~$12.5B (total co.)
Bupa Dental Care: www.bupa.co.uk
UK-based dental care provider, estimated revenue: ~$1.1B
Coltene Group: coltene.com
Dental consumables, estimated revenue: ~$300M
Ivoclar Vivadent: ivoclar.com
Aesthetic and restorative dentistry, estimated revenue: ~$900M
Planmeca: planmeca.com
Imaging and CAD/CAM systems, estimated revenue: ~$500M
Summary
If you're ready to turn your dental practice into a talent magnet while fueling sustainable treatment program growth, now's the time to put these steps into action.
A strong employer branding isn't about perks or slogans. It's about showing who you are, how you grow people, and why skilled dental workers and technicians should want to be part of your team.
See Why Employer Branding Managers Love Vouch!
Loved by companies like Canva, Nike, Cisco, Stryker, HubSpot, Amazon, and more, tools like Vouch make leveraging employer branding strategies in your business remarkably easy.
Book a Vouch demo today and chat with an employer branding expert about your business needs.
You might also like
Elevate Your Brand Today With Vouch
Discover how Vouch can accelerate talent acquisition while helping you stay on-brand.