Over the past few years, we’ve all spent more time in front of the camera. Whether on pandemic Facetimes, Zoom or Google Hangouts sessions, one way or another, we’ve all had to get a little more comfortable in front of the camera.
But even if you’re a natural on screen, being asked to record a video testimonial can feel like a new experience. We’re here to help. At Vouch, we’ve watched (and recorded) more than our fair share of video testimonials over the years and these are our top tips for making them great.
And if you’re a company that’s asking their customers for video testimonials, send them this guide for the best quality responses!
What makes a good testimonial video?
1. Structure and focus
Ramble is the enemy. Of course we’re all guilty of a few filler words, but the best testimonials have a clear focus and get straight to the point. That’s why Vouch uses a Q&A format to get to the heart of a customer’s experience.
Testimonial videos work so well because they showcase genuine experiences and emotions. The more natural you can be, the more impactful the testimonial.
3. Great sound and visual
Even the most insightful customer testimonials can be ruined with poor sound and lighting. A quiet room with good natural lighting is key.
How long should a testimonial video be?
This is a tricky one, since every use case will be different and it’ll depend a lot on how many questions you’ve been asked. The most important thing is to not feel rushed. You’ve been asked for a testimonial video because someone is interested in your experience. Share all you can, and if they need to edit down your response, then they can do.
If in doubt, check in with whoever has requested the testimonial. If on Vouch, they may have already entered a time limit to guide you.
How to record a great testimonial video
1. Organise your thoughts
There’s nothing worse than hitting send then realising you forgot something, so list all of the important points you want to cover before you start. If you’re using Vouch, you can add the notes feature to keep these on screen while you record. But while it might be tempting, don’t write yourself a script. The best video testimonials are chatty and authentic. They don’t need to be word perfect.
2. Get inspired
If you’ve been asked open ended questions like, “tell us about your experience”, you might be struggling on what to say. Highlights, lowlights, customer service and results achieved are always a solid foundation, but if you’re still in need of inspiration, check out our list of testimonial questions here for more ideas.
3. Find the best spot to film
To help you look and sound your best, you’re going to want to take a minute to get set up. Find a quiet room, so you’re not competing with background noise, and position yourself with the light in front of you. Natural lighting through a window is usually best, but you could also use a lamp.
4. Check your angles
You want to be positioned in the centre of the screen. If you’re using a laptop and want to avoid the uber flattering ‘up the nose shot’, try elevating it slightly. Use a laptop stand if you have one, but a pile of books works just as well. Or if you’re recording on your phone, see if you can prop it up somewhere at eye level. Not only will it keep the filming steady, but keeping your hands free will help you feel more natural on screen.
5. Enjoy it
Once you’re all set up, it’s time to hit record. Take your time. Answer as many questions as you can, even if you don’t feel you have a perfect answer. There is no right or wrong, you’ve simply been asked to share your valuable opinion.
6. Review and send
Once you’ve taken your best shot, take a minute to review the footage to make sure you can be seen and heard clearly. If you’re not happy, there’s always the chance for a re-do but just remember, we’re all our own worst critics!
Your video testimonial recording checklist
- Notes - On paper or on screen, these should be your ‘must cover’ points.
- A quiet room - The only person they should be able to hear is you. Grab your headphones if they provide better sound.
- Good lighting - Position yourself with your light source in front to avoid shadows.
- A laptop stand - Or something stable to balance your laptop on for an elevated, more flattering angle.
Like to try Vouch?
Loved by companies like Canva, Nike, Cisco, Stryker, HubSpot, Amazon and more, tools like Vouch make leveraging video in your business remarkably easy.
Be sure to book a Vouch demo today and chat with a video content expert.