Boosting Your Employer Brand and Recruitment Strategy in 2024

If you need help attracting top talent in 2024, in today's highly competitive job market, it might be time to revisit your recruitment strategy.

When it comes to attracting both active and passive candidates, your employer brand (EB) and company culture play a vital role. When you get these right, you are ultimately positioning your company for long-term hiring success.

So, let's look at how your employer brand and recruitment strategy work together to attract ideal candidates right now and help you build a unique future employee pipeline.

Key Takeaways

• Your employer brand plays a vital role in your recruitment strategy and hiring process.
• Developing a strong employer brand can differentiate your company from competitors.
• Modern video tools like Vouch can help with both your employer brand and recruitment results.
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Understanding Employer Branding and its Importance in Recruitment

Did you know that 72% of recruiting leaders around the world agree that employer branding has a significant impact on hiring? These stats come from TalentLyft, and that is one of the main reasons your employer brand and recruitment efforts should work hand-in-hand. 

Potential employees, especially the most talented candidates, are increasingly researching your company and culture before applying for roles.

Naturally, there are tangible and non-tangible benefits that you need to capture here, too, but when you get your Employer Brand right, expanding your talent pool and recruitment efforts become a lot easier, and employee retention rates are often drastically improved. 
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Does Your Employer Brand Help You Become an Employer Of Choice?

Absolutely, that is the entire purpose of it! 

Did you know that employees who understand and connect with their company's mission and values are 67% more engaged, according to Gallup's research?

It’s not only your employer brand and recruitment that benefits; it’s your retention rates, too!

By optimizing your Employer Brand (we've outlined the five steps below), you can communicate a clear message to potential candidates about what makes your company unique - and why you’re the employer of choice in your industry.

Also, don’t forget that tools like Vouch can open up new Employer Branding strategies for all companies, big and small.

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Is Your Employer Branding The Responsibility Of HR?

Yes, your employer brand and recruitment strategy are not just the responsibility of the employer branding manager or marketing team within your recruitment department - it's also a strategy your HR team needs to work on, and ideally, your entire company from the CEO down. 

According to Randstad, 89% of HR leaders agree that a strong employer brand gives them a competitive advantage in attracting top talent, so it's easy to see the importance of HR being involved.

By working with your recruitment marketing team, HR can help ensure that the employer brand is aligned with the company's values and culture and communicated effectively to potential candidates - and across channels like your social media and job listings. 

HR plays a vital role in all aspects of EB, especially when it comes to conducting research with current employees to understand your company’s reputation and develop a positive employee value proposition that reflects your company's unique qualities.

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What Are 5 Ways To Build an Effective Employer Brand And Recruitment Strategy?

The ROI of your Employer Brand should never be undervalued. In fact, Glassdoor has put together a great article on the ROI of employer branding that is worth reading! 

Here are some proven employer branding strategies when it comes to improving your recruitment results.

1. Define Your Company Values and Culture First and Foremost

Your company's values and culture set you apart from others in your industry, and you need to know what distinguishes you from your competition. Knowing this perfectly will help you attract candidates who share similar values to your team and are more likely to thrive in your current company's culture.

2. Showcase Employee Testimonials

Your current employees are your best brand ambassadors and vital when it comes to your employer brand and recruitment strategy.

Encourage your current employees to share their experiences working with your company and include their testimonials on your career page. This will help potential candidates better understand your culture and what it's like to work for your company.

This is also where Vouch can help; it’s made to gather employee and customer testimonials!

3. Create an Engaging Online Presence

Having a strong online presence is crucial in our always-on digital age.

For example, at Vouch, we have team members who are hyper-active on channels including Facebook, Instagram, LinkedIn, and Twitter. We’ve even set up our own channel called Press Play, which discusses Employer Branding across our LinkedIn channel.

Your social media accounts, however, need to reflect your brand's message and showcase your company’s true personality. There is no point posting on social media if your presence looks like a “glossy commercial.” It’s just not authentic, and people will likely keep scrolling.

Social is also where you need to encourage your current team members to share their experience working at your company through employer reviews, insights, and their networking. 

4. Employer Branding Best Practices in Recruitment

When it comes to best practices for your employer brand and recruitment strategy, ensure that your job postings, emails, and application process are easy and engaging and perfectly reflect your employer's brand. 

For example, in a best practice scenario, you would always use a language that aligns with your values and culture.

Best practice also means providing a positive candidate experience—where the talented people in your industry remember your company in a positive light. Even if they don't land a current position, they might be perfect for a future role!

5. Streamlining Your Recruitment Process

While your employer brand focuses on building a desirable image and reputation in your industry, your recruitment process needs to reflect this, too.

A streamlined recruitment process is key, one that attracts top talent boosts your company’s reputation and reduces hiring costs as a bonus.

One innovative way to streamline your recruitment process is by incorporating video content. Video interviews can save your HR and Talent Acquisition teams time and resources by allowing you to pre-screen candidates before inviting them for in-person interviews.

Using Video for recruitment can also contribute to employee retention in the long run. By giving candidates a sneak peek into your company culture, they can determine whether they're a good fit before accepting a job offer. This can result in longer tenures and a higher likelihood of employee satisfaction.

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What Are The Statistics For Implementing Video in Your Employer Brand and Recruitment Strategies?

If you have yet to see them, please be sure to check out this Forbes article that, while a few years old, is just jaw-dropping.

People just love consuming videos.

Video content is also an incredibly valuable tool, as almost every industry-leading company leverages video in their employer brand and recruitment strategy. At Vouch, our clients that use video in their EB and HR teams include Canva, Shopify, Amazon, Dropbox, Atlassian, Hubspot, and more!

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FAQs

What is my employer brand?

Employer brand refers to your company’s reputation and perception as an employer. It encompasses your company's values, workplace culture, and overall industry image, showcasing what it's like to work at your company. Simply click here to learn more about employer branding.

Why is employer brand and recruitment important?

Employer branding plays a crucial role in recruitment by attracting top talent to your company. A strong employer brand helps differentiate your company from your competitors and creates a positive impression that can significantly impact candidates' decision to join your team - not another company.

What is the Importance of work-life balance in employer branding?

We didn’t go too deep in this article, but your work-life balance plays a crucial role in your employer brand and company culture. It directly impacts employee engagement, retention, and productivity. Job seekers today love and choose companies that value their well-being.

A strong employer brand should highlight policies supporting work-life balance. When employees feel supported in their personal lives, they are more likely to contribute positively to the company's success, so it’s a win-win.

How can employer branding relate to HR practices?

When it comes to employer brand and recruitment, your employer brand directly relates to HR practices, influencing recruitment, employee engagement, and retention.

When your HR processes and your employer brand align, you are strengthening your entire workforce and the company's future success.

How can I build a compelling employer brand?

Building a compelling employer brand involves:

• Perfectly knowing your company's values and culture.
• Showcasing employee testimonials and your workplace culture.
• Creating an engaging online presence through social media and other platforms.
• Consistency, transparency, and authenticity are essential at all times!

What are the differences between employer branding and recruitment?

While employer branding focuses on cultivating a positive employer image, recruitment involves attracting and selecting candidates to fill specific roles. However, employer branding and recruitment are closely intertwined; as we’ve discussed in this article, it's a team effort.

How can video content contribute to employer branding and recruitment?

Video content is a powerful tool for employer branding and recruitment. It can be used to showcase company culture and employee testimonials and provide insights into the working environment.

Videos can also enhance candidate experience, create a personal connection, and contribute to long-term employee retention.

How do you build a diverse, equitable, and inclusive work environment?

Diversity, equity, and inclusion are crucial for a thriving workplace. A harmonious blend of varied perspectives leads to innovation and improved decision-making.

By embracing diversity in recruitment and daily operations, you can create a vibrant, inclusive culture that attracts and retains top talent.
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Conclusion

When it comes to your employer brand and recruitment strategy, you need to leverage your company's values and culture, showcase employee testimonials, and create an engaging online presence. By doing so, you can build a compelling employer brand that sets you apart from the competition.

Streamlining your recruitment process is also vital, and you should use innovative methods and technology to help you attract and retain top talent.
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Like to try Vouch?

Loved by companies like Canva, Nike, Cisco, Stryker, HubSpot, Amazon, and more, tools like Vouch make leveraging video in your business remarkably easy.

Be sure to book a Vouch demo today and chat with a video content expert.