Internal Communications Video Ideas, 11 Ways To Inspire

Effective team communication is crucial for every business.

However, reaching your team through screens and across different time zones can be challenging, and email overload is a real issue for a lot of busy, high-performing employees - some workers receive and send hundreds of emails each day.

To ensure your internal messages are heard, internal communications videos can be a powerful tool to engage employees and enhance communication while removing barriers like time, distance, and language.

One of the reasons internal communications videos work so well is that when an employee watches a video, they feel like they're taking a break. This is perfect for you and them.

So, let's dive in!
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Why Use Video in Your Internal Communications Strategy?

For many businesses in 2024, traditional communication methods have become overused and forgettable. Unless it's 1-on-1, it can be difficult to reach employees effectively during their busy work days with text-heavy communication channels like emails and Slack.

This is where video can make a difference.

Your internal videos also appeal to different learning styles and enhance engagement and retention of information. Companies that incorporate internal communications with tools like Vouch see a multitude of benefits:

• Increased Retention of Information: Video content has far higher engagement and retention rates compared to text-based content. According to a study by Wistia, videos up to 2 minutes long have an average retention rate of about 60%, while videos that are 6-12 minutes long retain about 50% of viewers. However, for text-based content, the average reader spends only about 37 seconds reading an article or blog post.
• Improved Productivity: Internal communications videos can save time for you and your employees compared to written communications. Video conveys information more efficiently and effectively, allowing employees to absorb important messages quickly.
• Video is personal: In big and small companies, working on your company culture is vital. When you send company updates by text, the content is faceless. Video makes it personal, and there are many different types of video communications further below.

By leveraging internal communications videos, you can enhance your team's collaboration, employee engagement, and workplace unity. Let's get into some of the types of videos you can start making today with tools like Vouch.

11 Internal Communication Video Ideas to Inspire Your Team

Creating videos for internal communication doesn't have to be time-consuming. In fact, it can be faster than writing an email or crafting a Slack message.

Here are 11 internal communication video ideas we think you'll love:

1. Company Update Videos 

Share important updates and announcements from leadership to keep employees informed. An end-of-week or end-of-month video can be extremely powerful and be part of your internal newsletters or internal wiki. 

2. Training Videos 

For every team in your company, there is always room for internal training videos and explainer videos on products, processes, customer support items, etc. Tools like Vouch are effective tools for making instructional videos to enable employees to learn new skills and improve their knowledge. Vouch also comes with an elegant video library feature.

3. Team Building Activities 

Organize fun activities to foster team spirit and encourage collaboration. Internal comms videos can be fun too, and you can even use spotlight questions like these as introduction videos to connect teams that are traditionally in silos, that's the beauty of having an effective internal video communications strategy.

4. Employee Testimonials

‍Showcase the success stories and experiences of employees to inspire and motivate others. UGC is one of the most effective marketing strategies your business can have, and by letting your employees take the spotlight, you can build a remarkable employer brand, too.

5. Q&A Session Videos 

Conduct live or recorded Q&A sessions with leaders to address employee questions and concerns. With Vouch, you can set questions for your employees, or you can let them set questions for you and your leadership team. These Q&A sessions can bring your entire team together, including your remote teams.

‍6. Recognition Videos 

Recognizing and celebrating employee achievements, milestones, and exceptional performance is the perfect way to build engagement and inspiration with your internal audience. These videos also create personal connections amongst employees who would otherwise rarely connect, which is really the key takeaway from having internal communications videos in your internal communications mix.

7. Culture and Value Videos 

In 2024, your workplace culture is vital to optimizing productivity and showing potential candidates your company's culture, values, and mission to reinforce employee engagement. These videos should resonate with your entire company. If you are looking for a place to start, we can suggest a series of videos around your diversity and inclusion values.

8. Capture Events

‍Just because you're making internal communications videos doesn't mean you can't record external events to share company-wide. One fantastic video is to record snippets from conferences or do a daily update from a company event to share with the wider team. These employee communications can build immense loyalty from your employees, as they feel even more involved in everything your company does, not just a small cog.

9. Wellness and Mindfulness Videos 

Perfect for your entire team, your internal communications videos can include wellness tips, exercise routines, and stress management techniques directly from your HR team. Wellness videos can be complex topics, so be sure to let your qualified people manage these.

10. FAQ Videos 

Your internal communications videos are the perfect way to address frequently asked questions in short and concise videos to improve employee engagement. Internal communication strategies often don't need to be overly complicated, and FAQs are the perfect way to connect with the team and are ideal as part of your company culture video strategies.

11. Success Videos

‍As our last inspiration video, sharing your company's wins is also the perfect as part of your corporate communications strategy. New deals across the line, a project finished on time, a new office location, even a new coffee machine on level 2 - these are all great ideas for win or company success videos, and the best part is that you can have a little fun with these videos.

These internal communication video ideas are great ideas to inspire. Just remember to keep your videos engaging, visually appealing, and tailored to your audience. 

Also, remember to use tools that work across your internal communication channels. This is also where Vouch comes in handy; Vouch integrates seamlessly with the most popular pieces of software that companies today use, like Slack, Google Drive, HubSpot, Canva, Workday, Microsoft Teams, and lots more!

What Are Some Tips for Creating Memorable Internal Communications Videos?

When it comes to creating impactful internal communications videos, there are several tips and strategies to consider for all ranges of topics. These will help you deliver your message effectively and engage your employees.

Here are some essential tips to keep in mind for consistent messaging and creating a stronger employer brand:

1. Define your objective: Before you start creating your internal communications videos, clearly define your objectives. What do you want to achieve with this video? Is it to inform, educate, or motivate your employees? Having a clear objective will guide your video creation process.
2. Know your employees: Understanding your employees and your company culture is crucial for creating engaging internal communications videos, so if you are new to a company and managing internal comms, be sure to get to know your teams first. This is also where having "Get to know staff questions" comes in really handy. Here are 15 get to know your staff questions to get you started.
3. Keep it concise: Internal communications videos should be concise and to the point. Time is valuable, so aim for a video length that holds your audience's attention throughout. Keep your script tight and focus on the key message that you are trying to capture. 
4. Use storytelling: Storytelling is a powerful tool for engaging your audience. Incorporate narratives, anecdotes, or real-life examples that relate to your message. This will help create an emotional connection and make your video more memorable. If you need some inspiration, be sure to see this article on internal storytelling. 
5. Include visuals and graphics: Visual elements can enhance the impact of your internal communications videos. Incorporate relevant images, graphics, or animations to support your message. This will make your video more visually appealing and engaging. With Vouch, you can easily edit your internal communications videos and even use AI to help you make amazing edits and highlight reels.
6. Add a personal touch: Adding a personal touch to your internal communications videos can make them more relatable and impactful. Consider including messages from top executives or team members, showcasing their authenticity and fostering a sense of connection.
7. Continuously evaluate and improve: After creating and sharing your internal communications videos, gather feedback and analytics to assess their effectiveness. Use this data to make improvements and refine your video creation process for future communications.

By following these tips, you can create memorable internal communications videos that effectively convey your messages and engage and inspire your employees. Remember, no matter the type of content, be sure to tailor your approach to your specific company culture and objectives. With the right techniques in place, you can take your internal communications to the next level and create a more connected workplace.
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FAQs

Why should I use video in my internal communications strategy?

Video enhances engagement and retention of information, appeals to different learning styles, breaks through the digital barrier, and stands out from text-heavy communication channels like emails and Slack.

What are some internal communication video ideas and templates?

Some internal communication video ideas include company updates, team-building activities, training sessions, virtual town halls, employee interviews, and testimonials. Templates for internal communication videos can be found online or created with video editing software.

How can I create memorable internal communications videos?

To create impactful internal communications videos, you can focus on storytelling, use visual and audio elements effectively, keep videos concise and engaging, and personalize the message to connect with your audience.

How can I incorporate video into my internal communications?

You can incorporate video into your internal communications by using video conferencing tools for virtual meetings, creating pre-recorded videos for training or announcements, using video messages in collaboration platforms, and sharing videos on internal communication platforms.

What are the benefits of using video in internal communications?

The benefits of using video in internal communications include increased retention of information, improved productivity, enhanced engagement and connection, clearer communication, and a more personal touch.

How can internal communications videos boost teams and achieve HR goals?

Internal communications videos can foster a positive work culture, improve team collaboration, enhance employee engagement and motivation, strengthen workplace unity, and deliver messages in a more effective and memorable way.
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Conclusion

Incorporating internal communications videos can revolutionize your team collaboration, boost employee engagement, and foster a more inclusive and diverse workplace culture. By utilizing the power of video in your internal communications, you can effectively break through the text overload and deliver messages that truly resonate with your employees.

Video is a game-changer when it comes to internal communications, and this is also where modern tools like Vouch make life so much easier.
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Like to try Vouch?

Loved by companies like Canva, Nike, Cisco, Stryker, HubSpot, Amazon, and more, tools like Vouch make leveraging video in your business remarkably easy.

Be sure to book a Vouch demo today to chat with a video content expert.