Employer Brand

Employer Branding for Veterinary Clinics: 7 Steps That Work

Ian Cook

The veterinary industry is in a talent crunch.

With a Limited Talent Pool, especially for roles like skilled veterinarians and veterinary technicians, the need for effective employer branding has never been more urgent.

In fact, according to the American Veterinary Medical Association (AVMA), the U.S. will face a 15,000-veterinarian shortfall by 2030 AVMA.

Here’s how your vet clinic can rise above in a crowded market and attract passionate professionals through smart branding.

So, let's get started and grow your employer brand.
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Step 1: Capture Authentic Employee Testimonials with Vouch

Nothing beats real stories from your own team when attracting new hires.

Employee testimonials and spotlight videos shared through video offer a powerful window into your clinic’s positive workplace culture.

This is where tools like Vouch let your veterinary teams record short, impactful videos that give potential candidates a sneak peek into life at your clinic - to humanizes your employer profile and workplace culture.

Here are some actionable insights for your clinic:

Create a weekly Vouch spotlight featuring different team members.
Include videos on your careers page and job ads.
Use in recruitment status emails to passive candidates.
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Step 2: Offer Real Work-Life Balance Initiatives

Work-life balance isn't a perk; it’s a must.

The emotional toll of veterinary medicine leads to high turnover rates, and clinics offering true work-life balance see better retention rates and more motivated teams.

Ideas that work:

Trying a 4-day work week with longer days and opening hours
Scheduled mental health days where possible
Limiting after-hours emergencies

Statistic to note: Over 50% of veterinary professionals cite burnout as a top reason for leaving the profession, per Vet Times.

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Step 3: Create a Strong Employer Value Proposition (EVP)

Your Employer Value Proposition is your pitch to potential employees.

Your EVP goes beyond salary - think purpose, career development opportunities, and clinic culture.

To build a compelling EVP, you can:

Interview current staff using tools like Vouch about what keeps top employees at your clinic.
Highlight growth opportunities, mentoring, and your unique identity to employees.
Include tangible professional development pathways.

A compelling employer stands out, even to passive candidates who aren’t actively job hunting and can often be the ideal employees.
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Step 4: Lead with Competitive Salary and Perks

Veterinary salaries vary by region, but salary benchmarks help you stay competitive. Here is the Current Salary data (U.S.) to help guide your offers:

Average annual salary for veterinarians: $130,000+ BLS.gov
Veterinary technicians: $45,000–$55,000

But perks matter too:

CE allowances
Student loan repayment
Parental leave
Pet care discounts for pet parents

These perks can help you build your rep as a strong employer in the veterinary field and are used by many leading Veterinarian clinics.
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Step 5: Showcase a Positive and Supportive Clinic Culture

Culture can’t be faked. A supportive workplace culture that values employee development and team morale becomes your brand.

Real actions you can take:

Weekly team huddles
Anonymous employee surveys to spot early issues
Celebrations of wins (big or small)
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Step 6: Engage a Specialist Veterinary Recruiter

Veterinary recruiter specialists offer deep knowledge of specialized skills extensive networks, and can fast-track your access to qualified candidates.

The best recruiters understand the role of agency recruiters in helping you stay competitive.

Why use them:

Save on opportunity costs by filling positions faster
Get better matches for your clinic culture
Tap into a pool of advanced skills and passionate professionals

Trusted firms include:

Step 7: Be Where the Candidates Are Online

Veterinary job market visibility is key. A proactive approach to online platforms gives you more reach.

Use these digital tools:

Job boards like Indeed, AVMA Career Center
Social networks like LinkedIn for passive candidates
Google Business and Facebook to showcase employee experiences

Remember, optimize your employer reputation with reviews, team videos, and career development opportunities. Own your employer brand across every platform you are on.
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Who Are The Top 10 Veterinary Clinics Globally?

Banfield Pet Hospital – Largest in the U.S. with 1,000+ locations.
VCA Animal Hospitals – Operates over 1,000 hospitals in North America.
Mars Veterinary Health – Global network including Banfield, VCA, and BluePearl.
CVS Group – Major provider in the UK and Europe.
Greencross Vets – Leading Australian network with over 170 clinics.
Idexx Laboratories – Not clinics but powers many with diagnostics.
BluePearl Specialty and Emergency Pet Hospital – 100+ U.S. locations.
Medivet – UK-based group with a growing European footprint.
Ethos Veterinary Health – U.S. network focusing on specialty and emergency care.
PGA Animal Clinic – Smaller but highly reputable independent clinic.
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FAQs

What is employer branding for veterinary clinics?

It's how you position your clinic as a top place to work in the eyes of veterinary talent.

Why is employer branding important in the veterinary industry?

It helps attract and retain qualified veterinarians in a competitive market.

How can video tools like Vouch help?

They show real employee experiences and boost employer brand loyalty.

What makes a veterinary clinic a strong employer?

Work-life balance, career growth, supportive work culture, and competitive salary.

Should I use a third-party recruiter?

Yes, especially if you're hiring for specialized skills or need faster results.

How can I improve retention among veterinary employees?

Offer career development opportunities, recognize effort, and promote a positive work culture.

Where can I post vet clinic jobs online?

Start with AVMA Jobs, Vet Recruiter, and LinkedIn.
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See Why Employer Branding Managers Love Vouch!

Loved by companies like Canva, Nike, Cisco, Stryker, HubSpot, Amazon, and more, tools like Vouch make leveraging employer branding strategies in your business remarkably easy.

Book a Vouch demo today and chat with an employer branding expert about your business needs.