The real estate industry is under immense pressure.
With evolving job market dynamics, rising competition, and high employee turnover, many real estate companies are struggling to attract and retain qualified candidates.
The solution? We only need to look at reports like the LinkedIn Talent Blog to uncover that companies (including real estates) with a strong employer brand see 50% more qualified applicants and enjoy a 28% reduction in turnover.
The key in 2025 and beyond is your employer brand.
But how do you build a robust employer brand that stands out?
Here's a step-by-step guide backed by real data and examples.
1: Leverage Vouch for Authentic Employee Testimonials
Real estate professionals today use video to showcase and sell properties, but what about showcasing your agents and employees to attract top talent?
The voices of real employees more than corporate brochures.
Video-based employee testimonials give potential candidates a behind-the-scenes glimpse into your organizational culture - and tools like Vouch are leading the way for creating and sharing employee-generated content that captures employee experiences, employee well-being, and employee success stories.
How to use Vouch:
- Record videos of current employees sharing day-in-the-life stories.
- Embed testimonials in job posts, social media, and your careers page.
- Use clips in virtual events or job advertisements.
Why it works: Video builds trust and boosts employee engagement while improving candidate experience, and it's extremely easy to do with tools like Vouch that are made for the task.
2: Promote A Clear Employee Value Proposition (EVP)
Your EVP is your internal pitch - it answers, "Why should a skilled real estate professional work here?"
Include:
- Career growth opportunities
- Work-life balance initiatives
- Unique employee benefits like mentorship or wellness programs
- Transparent company values that align with potential employees
Data Check: A study from Rally Recruitment Marketing found that companies with a clear EVP saw up to 35% more engagement from target candidates.
The AI-enabled workspace for talent teams.
- Unified workspace for talent teams
- Accelerate hiring with AI tools
- Auto-generate polished hiring and employer brand content
- Easily repurpose assets across all channel
3: Make Your Culture Visible Across Social Media Channels
If you're not active on social media platforms, you're invisible to talented candidates.
Your social media presence should reflect your internal culture, not just property listings.
What to share on social:
- Behind-the-scenes glimpses of team events using tools like Vouch
- Celebrations of employee successes
- CSR and community work
Statistics to note: According to Sprout Social, 79% of job seekers use social media in their job search.
4: Highlight Career Development and Internal Mobility
In real estate, career development is often overlooked.
However, for engaged employees to stay loyal, they need development opportunities.
Initiatives that work:
- Mentoring and coaching programs
- Annual career planning sessions
- Sponsored certifications or licenses
- Clear career progression paths and ongoing education
This strengthens employee retention and creates a supportive work environment where employee sentiment is positive.
Statistics to note: Companies that invest in employee development see a 24% higher retention rate, per the Institute for Business Studies.
5: Focus on Transparent Internal Communications
If your employees don't know what your brand stands for, how will prospective employees?
Great internal communication is key.
Best practices:
- Regular all-hands meetings to discuss strategy
- Internal newsletters with employee reviews, feedback, and shout-outs
- Clear communication during performance reviews
Internal branding aligns current employees with your core values, making them ambassadors to the outside world.
6: Elevate Your Employer Brand on Company Websites and Job Boards
Your company website is often the first touchpoint for a potential hire. It needs more than a "Careers" page with a generic copy.
What to include on your website:
- Employee success stories with real faces and voices
- Your employee value proposition
- Photos and videos of real team members, not stock images
- A blog sharing valuable insights on office life and industry dynamics
Also, list jobs across leading job boards like Indeed, Glassdoor, and LinkedIn.
7: Measure, Refine, and Repeat Your Branding Efforts
An authentic employer continuously refines their message. Use data and employee satisfaction scores to measure what's working.
Metrics to track:
- Cost per hire
- Retention rates
- Candidate feedback from interviews
- Online reviews on Glassdoor and Indeed
Pro Insight: Responding to negative employer reviews and showcasing improvements boosts your employer reputation over time.
Who Are The Top 10 Real Estate Agencies Globally?
- CBRE Group – The largest real estate services firm globally.
- JLL (Jones Lang LaSalle) – Real estate services with a focus on sustainability.
- Colliers International – Operates in 67+ countries.
- Cushman & Wakefield – Global real estate services and workforce strategies.
- Savills – British real estate firm with a major global footprint.
- Brookfield Asset Management – Owns and operates real estate across multiple continents.
- RE/MAX – One of the largest residential real estate networks.
- Keller Williams Realty – Known for its agent-centric model.
- Macdonald & Company – This company specializes in real estate recruitment and employer branding.
- Prologis – Industrial real estate powerhouse.
FAQs
What is employer branding in the real estate industry?
It's how real estate firms market themselves as attractive workplaces to quality candidates.
Why should a real estate company care about employer branding?
It reduces cost per hire, improves employee retention, and attracts top-tier talent.
What makes a strong employer brand in real estate?
Transparent leadership, professional development, visible culture, and genuine employee experiences.
Is social media important for real estate employer branding?
Absolutely, it boosts social media engagement and attracts talented candidates.
How do I get started with employee testimonials?
Use Vouch to capture authentic insights from real employees.
What channels are best for promoting employer brand content?
LinkedIn, Instagram, company blogs, and careers pages.
How often should I measure branding success?
Quarterly reviews using employee surveys and spotlight videos, candidate experience feedback, and recruitment marketing metrics.
See Why Employer Branding Managers Love Vouch!
Loved by companies like Canva, Nike, Cisco, Stryker, HubSpot, Amazon, and more, tools like Vouch make leveraging employer branding strategies in your business remarkably easy.
Book a Vouch demo today and chat with an employer branding expert about your business needs.
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