Personalized, Persuasive, People-Forward: The Vouch Guide to Using Video at Every Stage of the Employee Lifecycle - Part 5: Internal Communication

In part five, we focus on internal communication and the role of video in keeping teams aligned and engaged. This chapter will help you see how video can bring clarity to distributed teams, especially in an era of hybrid work. From leadership updates to change management, video is a key tool in making internal messages more personal and impactful. This chapter fits into the overall series by exploring how video enhances communication at all levels of the organization.

Employee tenure doesn’t look like it used to. We know that employees are far more likely to switch jobs regularly than they were a decade or two ago, and we can only expect this trend to continue. To maximize the chances of employees staying — and thriving — with your company, a strategic focus on internal communication that supports clarity and alignment can be a game changer. And in the new world of distributed teams and asynchronous communication, a concerted effort to make the impersonal personal can go a long way.

Consider these potential opportunities for impact:

• Executive & leadership comms: Have leaders record and share regular updates and important commentary on key strategies or initiatives. With a platform like Vouch, these updates can be crafted in advance, recorded quickly and viewed easily across time zones and locations, helping leaders stay visible and aligning distributed teams around what matters.
• Change management: Video can be a powerful tool to enhance communication and stabilize global teams through organizational transformation and periods of change, such as product pivots, leadership transitions, org structure shifts, rapid scaling, redundancies or acquisitions.
• Concise and contextual communication flows: Lengthy emails and back-and-forth Slack threads can become time consuming and inefficient. Recording a quick video or screen share can immediately add context and detail, providing employees with the information they need in an easily digestible format.
• Diversity and inclusion: From International Women’s Day to Black History Month, use video to promote inclusion, amplify diverse employee voices, and communicate company-wide support for cultural movements, observed holidays and days of significance throughout the year. 
• Milestone celebrations: Foster transparency and unity across the business by sharing video updates about team wins, important results or company milestones worth celebrating. 

Next up, we’ll discuss the value of feedback and recognition. Learn how to use video for real-time, personalized feedback that keeps employees motivated and engaged, no matter where they are.