7 Ways To Boost Employer Branding For Your Recruitment Team

If you've been working on your employer brand, you'll know that a strong brand is essential in 2025 and beyond as the need for top talent across almost every industry increases. 

Ensuring your company has a positive reputation helps you to attract top talent, while a negative employer brand can drive candidates away.

If you are looking for information on the impact of your employer brand on your business, we think you would love this article: https://vouchfor.com/blog/employer-brand-statistics

Otherwise, let's dive into 10 quick ideas to boost your employer brand today. 

Note: Does your company rely on attracting (and retaining) top talent? Vouch is a game-changer for brands like Amazon, Nike, Cisco, Culture Amp, HubSpot, Safety Culture, Stryker, Canva and more. Just click here to get your personal demo and grow your talent pipeline.

Let's dive in.
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1. Improve Your Candidate Communications

One area where many companies fall short is with communications in the candidate experience.

Even if you spend all of the time upfront building your employer brand, poor communications during the application process and during the hiring process can make all of that hard work redundant. 

Communications extend to your job descriptions too and try to make them simpler, which will make applying for your jobs easier. Providing communication on social media channels can also vastly help, especially when it comes to engaging with top-tier talent. 

If you are looking for a guide on creating a more positive experience across your candidate communications, you'll love this guide: https://vouchfor.com/blog/improve-candidate-relationship-management

2. Enhance Your Website's Careers Page 

Are you best showcasing your company culture and perks on your website? Consider adding pictures, videos, and employee testimonials that resonate with your ideal candidates. 

Like social media, your careers page is the ideal place to showcase your company culture and the brilliant teams that make your business successful.
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3. Optimize Your LinkedIn Page

Your LinkedIn page is a great place to showcase your employer brand. If you are looking for some ideas to ramp up your employer branding, please feel free to see the Vouch LinkedIn page here.

You can also showcase your work perks, your company's approach to diversity and inclusion, and any sustainability and social causes you support.
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4. Highlight Your Career Opportunities

When it comes to top talent, showcasing your career opportunities is essential as it shows you are invested as much in your employees' growth, as much as they are in yours.

Start by listing the facts about your career growth pathways. You can even include employee videos of your internal teams talking about how your current employees have advanced in their career development and the rewards they get from their work. 

If you need some inspiration when it comes to career pathways and employee value propositions, be sure to see this handy article:

Improve Your Employee Value Propositions (EVP) with this article.
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5. Showcase Your Diversity And Inclusion

When you are showcasing your business to potential employees, your diversity, equity, inclusion, and belonging (DEIB) can make all the difference when it comes to attracting top talent.

This is also the ideal time to showcase your wider team and any events that you regularly do. If you need a little inspiration, here's a great article on 21 Team Engagement Ideas, Perfect for 2024!
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6. Let Your Current Employee To Shine

To attract top talent with your talent acquisition process, nothing is quite as effective as showcasing your current teams and their passion for their work. This also helps improve internal communications amongst your employees.

The best way to help your satisfied employees shine is through video, using tools like Vouch. 

If you're wondering about what you can ask your current employees, we have a neat guide for that, too. Simply click here: 25 Brilliant Spotlight Questions for Employees.

You can also use these spotlight videos when showcasing your employee value propositions in your employer brand strategy.
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7. Ask For Candidate Feedback

When you actively seek feedback during your recruitment process, it shows candidates that their opinions matter, and it helps you drastically improve your hiring process. 

With modern video tools like Vouch, you can easily set up short, automated surveys strategically placed along the recruitment journey to gather feedback from candidates. 

You just need to make it easy for candidates to share their feedback.
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FAQs

How important is your employer branding in 2025 and beyond?

Becoming an employer of choice with a strong employer brand is essential as the need for top talent across almost every industry increases. A positive reputation helps you attract top talent, while a negative employer brand can drive candidates away.

What impact can poor candidate communications have on your employer brand?

Poor communication during the application process and hiring experience can make all the hard work put into building an employer brand redundant.

How can you improve your candidate communications?

You can improve candidate communications by simplifying job descriptions, providing communication on social media channels, and ensuring a positive experience throughout the candidate journey.

Why is it essential to highlight career opportunities for employer branding?

Showcasing your career opportunities demonstrates that a company is invested in employee growth and development.

How can your company showcase diversity and inclusion in your employer branding?

Companies can showcase their diversity and inclusion efforts by showcasing their wider team and any events they regularly hold, which can attract top talent.

Conclusion

In conclusion, developing a strong employer brand is vital in today's competitive job market to attract and retain top talent.

Effective communication with candidates, enhancing your website's careers page, optimizing your LinkedIn presence, highlighting career opportunities, showcasing diversity and inclusion efforts, featuring your current employees, and seeking candidate feedback are all key strategies to boost your employer branding efforts. 

Embracing the power of video can also boost your employer brand during the hiring process, and tools like Vouch make it remarkably easy.
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Boost Your Employer Brand With Vouch!

Loved by companies like Canva, Nike, Cisco, Stryker, HubSpot, Amazon, and more, tools like Vouch make leveraging video in your business remarkably easy.

Be sure to book a Vouch demo today and chat with a video content expert.