Video for Recruitment, 3 Famous Examples

In 2025, companies are exploring new ways to stand out and attract top talent.

The traditional methods - like job ads, postings, and career fairs are no longer enough.

Today, recruitment strategies that include social media outreach and employee referral programs are vital.

One effective strategy gaining traction is video recruitment enablement.

Video has become a powerful tool for showcasing your company’s culture, values, and job openings.

So let’s break down the benefits of using video in recruitment, and using video for your employer branding.

What Is Video Recruitment?

Video recruitment is the use of video content to promote your company to potential job candidates. Video recruitment is often tied to employer branding, the way you market your workplace as a great place to work.

Recruitment videos can take many forms:

• Employee testimonials
• Office tours
• Day-in-the-life clips
• Short explainers about job roles or company values

The goal is to give candidates a real, behind-the-scenes look at what it's like to work at your company.

In today’s fast-paced world where attention spans are short, video helps you get your message across quickly and effectively. Whether you're speaking to engineers, marketers, or sales professionals, video can capture attention and communicate your company story in seconds.

What's The Goal of Recruitment Videos

A well-crafted recruitment video serves as a powerful tool to highlight your company’s unique culture, core values, and working environment.

While text or static images can only go so far, video brings your workplace to life - showing real people, genuine interactions, and authentic settings.

The main objective of a recruitment video is to make it highly shareable. Your HR team should be able to post it across social media platforms and video-sharing websites, and your existing employees should feel proud to share it too.

When content resonates and gets shared organically, you expand your talent pool and boost your brand visibility simultaneously.

Beyond the immediate goal of filling a specific job opening, recruitment videos play a long-term role in your employer branding. They help attract future candidates and build a pool of interested talent. Additionally, a well-made recruitment video strengthens internal pride among current employees and leaves a lasting impression on potential customers, offering them a behind-the-scenes view of your team and values.

Tools like Vouch make it easier to make compelling videos with minimal time and effort.
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3 Well-Known Recruitment Video Examples to Learn From

Slack – “Why Should Someone Join Slack?”

Slack’s video (created using Vouch) sets an example of authenticity. It showcases real team members, highlights day-to-day scenarios, and captures the essence of Slack’s collaborative and inclusive culture. The relatability of this video makes it effective in attracting the right talent—viewers can imagine working alongside those very colleagues.

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Airbnb – “A Day in the Life”

Airbnb’s recruitment video offers a behind-the-scenes view of a software engineer’s daily routine. From getting ready in the morning to interacting with team members throughout the day, the video reflects Airbnb’s values in a personal, story-driven format. It is a perfect example of a candidate-focused narrative.
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Dropbox – “Working at Dropbox”

Dropbox’s video takes a unique and playful approach by using puppets to represent employees. This creative strategy offers a light-hearted glimpse into company culture. However, while engaging, this style might not be the most effective for all audiences, especially if viewers are looking for more authentic employee representation.

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Key Takeaway

Professional polish isn’t always better. Overproduced videos can come across as inauthentic or too staged. The best recruitment videos are often those that feel real, candid, and emotionally resonant.
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8 Essential Tips for Creating an Award-Winning Recruitment Video

1. Know Your Audience

Identify your ideal candidate. What do they value? What tone, language, and visuals will appeal to them most? Your messaging should reflect these insights.

2. Be Authentic

Show the real version of your company. Highlight genuine employee experiences, unscripted moments, and honest interactions to build trust with candidates.

3. Keep it Concise and Engaging

Aim for a video length of 2–3 minutes. Use engaging storytelling methods to maintain attention from start to finish.

4. Include a Clear Call-to-Action

Every recruitment video should end with a strong call-to-action. Encourage candidates to apply, visit your careers page, or get in touch.

5. Focus on Your Strengths

What makes your company stand out? Use your video to showcase core differentiators - diversity, innovation, growth opportunities, or workplace flexibility.

6. Feature a Range of Employees

Showcase diversity in roles, departments, and backgrounds. Representation matters, and it helps candidates imagine themselves as part of your team.

7. Tell Great Stories

Use tools like Vouch to prompt employees with questions that lead to compelling stories. Need ideas? Check out Zappos’ YouTube channel for storytelling inspiration.

8. Promote and Measure

Share your video widely, on your careers page, social media, and through your employees’ networks. Promote it with paid ads if necessary, and track metrics like views, engagement, and conversions.
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Keeping Recruitment Videos Fresh and Relevant

Don’t stop after one video.
‍Consider creating a series to showcase different teams, job roles, or aspects of your company culture. Regular content keeps your employer brand top-of-mind for job seekers and helps highlight evolving values or goals.

Update your videos over time.
As your company grows and shifts, your recruitment content should reflect these changes. Stay current with industry trends and candidate expectations.

Expand video usage beyond recruitment.
Use them for internal communications, behind-the-scenes footage, or interviews with key staff. This boosts brand familiarity and adds depth to your employer brand.

Also, think beyond resumes - use videos for candidate screening. Platforms like Vouch allow pre-recorded interview responses, making the hiring process more efficient and personal.
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Budget-Friendly Tips for Creating Recruitment Videos

1. Plan and Storyboard

Outline your video in advance to avoid wasted time, reshoots, and added costs. Clarity from the start leads to a smoother production process.

2. Leverage In-House Talent

Encourage employees who enjoy being on camera or editing video to get involved. This saves money and boosts internal engagement.

3. Keep Scripts Tight

Shorter, punchy scripts are easier to film and more engaging for viewers. Focus on delivering your message clearly and efficiently.

4. Use Proven Platforms

If hiring a video team isn’t feasible, use platforms like Vouch to create effective, professional-looking employer branding videos.

5. Maximize Social and Employee Advocacy

Rely on your social media presence and ask employees to share the video within their networks. This increases reach organically.

6. Repurpose Existing Content

Already have video footage? Re-edit and adapt it for recruitment. This saves time and still gives candidates a view of your culture.
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Why Distribution Matters

Creating a great video is only half the battle, distribution is what drives results.

1. Reach Qualified Candidates

Use job boards, LinkedIn, and niche communities to target candidates who align with your company and roles.

2. Attract Passive Job Seekers

Even if someone isn’t actively job hunting, a great recruitment video might inspire them to consider a move.

3. Gather and Analyze Data

Monitor metrics like views, click-through rates, and conversions. This helps you refine future video strategies and content.

4. Tailor Messaging by Audience

Customize your video messaging and visuals depending on the platform and audience. Personalization increases impact and engagement.
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How to Measure Recruitment Video Success

Application Metrics

Monitor the number of applications and time-to-hire before and after your video campaign. An uptick suggests your video is working.

Engagement Metrics

Track likes, shares, comments, and clicks to your careers page. These interactions show how your audience is responding to your content.

Quality of Applicants

Beyond numbers, look at the qualifications and relevance of applicants. A good recruitment video helps attract not just more applicants, but the right ones.
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FAQs

How do I use a recruitment video effectively?
Showcase your team, culture, and mission. Avoid generic animations. Let candidates feel the impact of your work and the people behind it.

What should be included in a recruitment video?
Combine storytelling, employee testimonials, and visuals that reflect your workplace. Highlight collaboration and growth opportunities.

Can small businesses benefit from recruitment videos?
Absolutely. Small and medium-sized companies can showcase agility, close-knit teams, and workplace flexibility, attributes highly attractive to many candidates. Tools like Vouch make this easy to execute.
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Conclusion

Recruitment videos are more than a tool to fill roles, they’re an investment in your company’s future. They help build a powerful employer brand, attract high-quality candidates, and tell your company’s story in a way no job description ever could.

Whether you’re a global company or a growing business, carefully planning and executing your recruitment video strategy can position you as a top employer in a competitive market.
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See Why Leading Companies Use Vouch!

Platforms like Vouch, used by brands like Canva, HubSpot, Amazon, and Cisco, make it easy to create impactful recruitment videos.

Book a Vouch demo today and connect with a video content expert to begin creating your next award-winning recruitment campaign.