Recruiting for healthcare
People and Culture

Recruiting for Healthcare: Effective Strategies for HR Teams

Gary Zurnamer

February 9, 2024



Are you struggling to attract and hire top talent in the healthcare sector? With the demand for healthcare professionals on the rise and a significant number of nurses nearing retirement in 2024, recruiting for healthcare has become more challenging than ever since the COVID-19 pandemic - and so has retaining your current employees, with staffing shortages being common in the healthcare industry.

Expanding your pool of candidates is key, and that is where modern strategies like Employee Advocacy and Social Media come into play, using tools like Video to reach new potential candidates and helping with the interview process at scale.

Ensuring your healthcare business and recruitment process stand out is key. In this article, we will explore effective strategies for HR teams to secure the top talent needed for your organization's success. 

Key Takeaways:

  • Enhance your career site to attract relevant candidates by highlighting your brand and work environment.
  • Craft job descriptions that go beyond responsibilities, focusing on your organization's vision, mission, and culture to weed out poor culture fit.
  • Leverage Video in your recruitment process as an efficient means of communication to improve candidate response rates.
  • Build and engage talent pipelines to ensure a consistent pool of qualified candidates.
  • Streamline the job offer process and invest in efficient onboarding to provide a seamless experience for new hires.

Enhancing Your Career Site to Attract Relevant Candidates

A career site holds significant importance for job seekers in forming their first impression of your organization. To effectively attract relevant candidates, it is essential to showcase your brand and work environment - which is known as your Employer Brand.

Consider featuring employee video testimonials that offer insight into the experience of working in your organization and emphasize the diversity of your workforce. Moreover, simplify the process with recruitment video software that can help you recruit at scale, including potential candidates that are outside of your local area or timezone.

Crafting Job Descriptions to Avoid Misaligned Culture

Job descriptions are a crucial tool in attracting the right candidates and ensuring they align with your organization's culture. Avoid using generic or templated descriptions and instead focus on painting the bigger picture of your organization's vision, mission, and values.

Your healthcare practice is likely saving and bettering lives, so you have a lot of positive stories to tell that can really make you stand out.

When creating job descriptions, describe the desired attributes and behaviors of successful employees, emphasizing traits that foster a positive and inclusive work environment. By crafting inclusive and welcoming job descriptions, you can attract a wide range of candidates who align with your organization's values and culture.

Leveraging Alternative Communication Methods

Healthcare professionals often have limited availability due to their demanding schedules. To effectively communicate with these busy professionals and ensure seamless hiring processes, consider incorporating text messaging or social media messaging as a means of contact.

Social media and text messaging allow HR teams to reach out to candidates without interrupting their workday, ensuring critical information is received and responded to promptly - without having to jump into email and search through the inbox. The convenience of real-time communication means eliminating delays caused by missed phone calls or back-and-forth email exchanges.

In addition to its efficiency, social media and text messaging is a more personal and accessible communication method. It allows HR teams to establish a sense of rapport with candidates, creating a more human and engaging experience throughout the hiring process.

3 Benefits of Using Modern Messaging for Candidate Communication:

  • Improved Response Rates: Text and social media messages have higher open and response rates compared to emails or phone calls, ensuring timely communication and reducing the risk of missed opportunities.
  • Streamlined Hiring Process: Text and social messaging enables quick and efficient communication, enabling HR teams to move candidates through the hiring process more rapidly.
  • Personal and Engaging Experience: Text and social media messaging allows for a more personalized and interactive communication experience, helping HR teams build stronger connections with candidates.

By leveraging text and social media messaging as part of your communication strategy, you can enhance your healthcare employment opportunities by effectively reaching and engaging with top talent.


How can I enhance my career site to attract relevant candidates?

To enhance your career site, showcase your brand and work environment, feature employee testimonials, display diversity through visual content, and implement AI-based job matching software for seamless candidate navigation.

How can I craft compelling job descriptions to avoid poor culture fits?

Craft compelling job descriptions by focusing on your organization's vision, mission, and culture, describing both daily responsibilities and desired attributes, and creating inclusive and welcoming language to attract a wide range of candidates.

How can I leverage text and social messaging for efficient communication?

You can leverage social media and text messaging as a means of contact to facilitate effective communication with healthcare professionals, improve response rates, and streamline the hiring process.

How can software like Video help in simplifying the job search process?

Modern software tools like Vouch can help significantly when it comes to connecting candidates with suitable healthcare job opportunities and making the job search process more efficient and streamlined.

What are some healthcare employment opportunities available in the industry?

Healthcare employment opportunities encompass a wide range of roles, including doctors, nurses, technicians, administrators, and support staff across various healthcare settings such as hospitals, clinics, and long-term care facilities.



Recruiting for healthcare is undoubtedly a challenging task, given the shortage of professionals and the increasing demand in the industry. However, with the implementation of effective recruitment marketing strategies, HR and talent acquisition teams can successfully attract and hire top talent in the healthcare industry.

Building engaging, real-time talent pipelines is critical to streamlining the job offer and interview process in healthcare, and this is also where Video can help your company significantly.

Like to try Vouch?

Loved by companies like Canva, Nike, Cisco, Stryker, HubSpot, Amazon and more, tools like Vouch make leveraging video in your business remarkably easy.

Be sure to book a Vouch demo today and chat with a video content expert.

Gary Zurnamer

Gary Zurnamer

Co-Founder and CEO of Vouch.

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