Recruiting for healthcare
People and Culture

Recruiting for Healthcare: Effective Strategies for HR Teams

Gary Zurnamer

February 9, 2024



Are you struggling to attract and hire top talent in the healthcare sector?

With the demand for healthcare professionals on the rise and a significant number of nurses nearing retirement in 2024, recruiting for healthcare has become more challenging than ever since the COVID-19 pandemic - and so has retaining your current employees, with staffing shortages becoming common in the healthcare industry.

Expanding your pool of candidates is key, and that is where modern strategies like Employee Advocacy and Social Media come into play, using tools like Video to reach new potential candidates and helping with the interview process at scale.

Ensuring your healthcare business and recruitment process stand out is key. In this article, we will explore effective strategies for HR teams to secure the top talent needed for your organization's success.

Key Takeaways:

  • Enhance your career site by highlighting your brand and work environment to attract relevant candidates.
  • Craft job descriptions beyond responsibilities, focusing on your organization's vision, mission, and culture to weed out poor culture fit.
  • Leverage Video in your recruitment process as an efficient means of communication to improve candidate response rates.
  • Build and engage talent pipelines to ensure a consistent pool of qualified candidates.
  • Streamline the job offer process and invest in efficient onboarding to provide a seamless experience for new hires.

Enhancing Your Career Site to Attract Relevant Candidates

A career site is important when recruiting for healthcare. It gives job seekers an opportunity to form their first impression of your organization. To effectively attract relevant candidates, it is essential to showcase your brand and work environment - which is known as your Employer Brand.

Consider featuring employee video testimonials that offer insight into the experience of working in your organization and emphasize the diversity of your workforce. Moreover, simplify the process with recruitment video software to help you recruit at scale, including potential candidates outside your local area or timezone.

Crafting Job Descriptions to Avoid Misaligned Culture

Job descriptions are crucial when recruiting for healthcare, especially when attracting candidates and ensuring they align with your organization's culture.

Avoid using generic or templated descriptions and instead focus on painting the bigger picture of your organization's vision, mission, and values.

Your healthcare practice is likely saving and bettering lives, so you have many positive stories to tell that can make you stand out.

When creating job descriptions for medical recruitment, describe successful employees' desired attributes and behaviors, emphasizing traits that foster a positive work culture. You can attract top candidates who align with your organization's values and culture by crafting inclusive and welcoming job descriptions.

This approach helps ensure you find the right people who match your team best, offering growth opportunities and drawing industry experts to your organization.

‍Utilizing Technology to Innovate Healthcare Recruitment

AI-driven tools can streamline your efforts in recruiting for healthcare, enabling HR teams to sift through large talent pools efficiently. From automated candidate matching to predictive analytics, technology enhances the identification of qualified candidates.

Leveraging social media platforms such as Facebook, Instagram, LinkedIn and Twitter, and specialized job boards expands reach and engages passive candidates. Mobile recruitment apps facilitate quick communication, speeding up the hiring process and making your organization a great place for skilled professionals to find job opportunities.

By embracing innovative technologies and leveraging various channels, healthcare recruitment can efficiently connect top talent with organizations, ensuring the best match for both the applicant and the organization, ultimately improving patient care.

Leveraging Alternative Communication Methods

Healthcare professionals often have limited availability due to their demanding schedules. To effectively communicate with these busy professionals and ensure seamless hiring processes, consider incorporating text or social media messaging as a means of contact in your strategy for recruiting for healthcare.

Social media and text messaging allow HR teams in the medical field to reach out to candidates without interrupting their workday. This ensures critical information is received and responded to promptly without the need to search through an inbox.

This convenience of real-time communication is especially beneficial for healthcare companies, as it eliminates delays caused by missed phone calls or back-and-forth email exchanges. Leveraging these tools enhances employer branding, attracts the best talent, and accommodates flexible schedules to secure the best candidates.

3 Benefits of Using Modern Messaging for Candidate Communication in Recruiting for Healthcare:

  • Improved Response Rates: Text and social media messages have higher open and response rates than emails or phone calls, ensuring timely communication and reducing the risk of missed opportunities. By integrating artificial intelligence, you can efficiently connect with great talent and promptly inform them of job openings.
  • Streamlined Hiring Process: Text and social messaging enable quick and efficient communication, enabling HR teams to move candidates rapidly through the hiring process.
  • Personal and Engaging Experience: Text and social media messaging allows for a more personalized and interactive communication experience, helping HR teams build stronger connections with candidates.

What Are 10 Strategies for Retaining Healthcare Talent?

Retaining top talent in the healthcare industry is crucial for maintaining a stable and motivated workforce. High-stress levels, long hours, and the emotional demands of the job can lead to burnout and turnover. To keep your team happy and committed, you need effective retention strategies.

1. Offer Competitive Compensation and Benefits

To retain healthcare talent, offer competitive salaries and comprehensive benefits packages. This includes not just base pay, but also performance bonuses, health insurance, retirement plans, and perks like gym memberships or childcare assistance. Regularly review and adjust compensation to stay competitive in the market.

2. Create a positive Work Environment

Creating a supportive and positive work environment is key. Ensure your workplace is safe, clean, and equipped with the necessary tools and resources. Promote a culture of respect and inclusivity, and encourage teamwork and collaboration. This will improve job satisfaction and make your team feel valued.

3. Promote Real Work-Life Balance

Healthcare professionals often work long, irregular hours, leading to burnout. Offering flexible scheduling, remote work opportunities (where applicable), and sufficient paid time off can help your employees maintain a healthier work-life balance. Encourage your staff to take breaks and vacations to reduce stress and improve their well-being.

4. Provide Professional Development Opportunities

Invest in your employees’ professional growth. Offer ongoing training, continuing education, and opportunities for career advancement. Mentorship programs and tuition reimbursement for further education show your team that you value their growth and are willing to support their growth.

5. Recognize and Reward Achievements

Regularly recognizing and rewarding your employees for their hard work can boost morale and job satisfaction. Use formal recognition programs, like Employee of the Month awards, or more informal methods, such as public praise or thank-you notes. Financial incentives, like bonuses or extra vacation days, are also effective.

6. Provide Emotional and Mental Health Support

The emotional demands of healthcare work can take a toll on your team’s mental health. Offer support services, such as counseling or employee assistance programs, to help staff manage stress and emotional fatigue. Create a culture where seeking help is encouraged and not stigmatized, ensuring a healthy workforce.

7. Encourage Employee Feedback and Involvement

Employees who feel heard and valued are likelier to stay with your organization. Regularly seek feedback through surveys, suggestion boxes, and open forums. Involve your staff in decision-making processes, especially those directly affecting their work. This will enhance their commitment to your organization.

8. Develop Strong Leadership

Effective leadership is critical for employee retention. Be approachable, empathetic, and transparent to inspire loyalty and trust among your staff. Provide leadership training and development to ensure your managers have the skills to support and retain their teams.

9. Implement Well-being Programs

Comprehensive well-being programs focusing on physical, mental, and emotional health can significantly impact retention. Offer wellness challenges, stress management workshops, and resources for healthy living. Encourage a culture of wellness to show your employees that their health and well-being are a priority.

10. Enhance Communication and Transparency

Clear, consistent, and transparent communication from leadership helps build trust and engagement. Keep your employees informed about organizational changes, goals, and successes to ensure they feel connected to the larger mission. Regular team meetings, newsletters, and open-door policies can facilitate better communication.‍


How can you improve hiring and workforce retention in healthcare?

Improving hiring and workforce retention in healthcare involves offering competitive compensation, fostering a positive work environment, and promoting professional development. By addressing your staff's professional and personal needs, you can create a supportive workplace that encourages long-term commitment and reduces turnover.

What are the key challenges in recruiting healthcare professionals?

Recruiting healthcare professionals faces challenges like talent shortages, high competition for qualified candidates, demanding work schedules, and stringent regulatory requirements. Employers must navigate these obstacles to attract and retain top healthcare talent for their organizations' success.

How can a recruiter use LinkedIn to find talent in the hospitality industry?

As a recruiter, you can use LinkedIn to find top talent in the hospitality industry. Use advanced search filters to target specific roles and skills. Join industry-specific groups and engage with potential candidates through personalized messages and relevant content to build relationships and attract the best professionals to your team.

How can AI enhance the hiring process in healthcare?

AI can enhance the hiring process in healthcare by streamlining candidate screening, improving match accuracy, and reducing bias. By automating repetitive tasks, you can focus more on engaging with top talent and making better-informed hiring decisions, ultimately improving your workforce retention.

How can software like Video help in simplifying the job search process?

Modern software tools like Vouch can significantly help connect candidates with suitable healthcare job opportunities and make the job search process more efficient and streamlined.

How can internships improve your efforts in recruiting for healthcare?

Internships can enhance your recruitment efforts in healthcare by creating a steady stream of qualified candidates already familiar with your organization. They provide an opportunity to assess interns' skills and fit, making it easier to make informed hiring decisions and build a strong, dedicated workforce.


Recruiting for healthcare is undoubtedly challenging, given the shortage of professionals and the increasing demand in the industry. However, with effective recruitment marketing strategies, HR and talent acquisition teams can successfully attract and hire top talent in the healthcare industry.

Building engaging, real-time talent pipelines is critical to streamlining the job offer and interview process in healthcare, and this is also where Video can significantly help your company.

Like to try Vouch?

Loved by companies like Canva, Nike, Cisco, Stryker, HubSpot, Amazon and more, tools like Vouch make leveraging video in your business remarkably easy.

Be sure to book a Vouch demo today and chat with a video content expert.

Gary Zurnamer

Gary Zurnamer

Co-Founder and CEO of Vouch.

Lights. Camera. Traction

Cut through the noise with video.