From 1 videographer to 1,100 employee voices: How Flight Centre scaled storytelling with Vouch
Flight Centre Travel Group is the world’s largest travel company, with 30 brands and 90 countries under its umbrella and over 18,500 people in its workforce. For a company of that scale, attracting talent and keeping employees connected requires more than polished campaigns. It requires authentic stories from the people inside.
“We love to talk,” says Steven Elvin, who manages people systems at Flight Centre and serves as the Vouch administrator. “Everyone is prepared to give their story and experiences.”
The Challenge (Before Vouch)
Until recently,the majority of Flight Centre’s global storytelling engine rested on a single videographer. Teams relied on that person, plus occasional event crews, to capture employee stories. It was costly, time-intensive, and simply impossible to cover the needs of 90 countries.
And scale wasn’t the only hurdle. Flight Centre operates across 30 brands and four distinct business pillars: leisure, corporate, supply, and support. Each has its own identity and brand guidelines, making it difficult to create content that feels both authentic locally and consistent globally.
“The challenge was time and resources,” recalls Steven, who’s been with Flight Centre for over 24 years. “You can’t be everywhere at once. With one videographer, it just wasn’t possible.”
At the same time, the company faced strict requirements to provide employee content in multiple languages, including Spanish and Canadian French. Meeting that mandate through traditional production was unrealistic. Flight Centre needed a tool that could scale content globally, not just create it.
Why Vouch?
That’s where Vouch comes in. Vouch is an AI workspace built for talent teams, bringing recruiters, employer brand, hiring managers, and comms into one place to create, collaborate, and share. By centralizing content, making it simple to capture video, translating at scale, and repurposing with AI, Vouch helps global organizations like Flight Centre move faster while staying on brand.
The internal communications team discovered Vouch while exploring tech solutions, and it quickly became the clear choice.
“We looked at things like Camtasia, which we already had licenses for, but that wasn’t really the right way to bring the information in,” Steven says. “With Vouch, you can get as much information as you need in one session just by curating the questions.”
For Flight Centre, the difference was clear. Unlike generic editing tools, Vouch is built for talent teams. It combines video capture, translation, and repurposing in one workspace. Recruiters and employees can now record on their own terms, in their own languages, without the intimidation or budgets for professional setups.
“[Vouch] is not as daunting as having a camera in front of you in a room with people listening,” Steven says.
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Results and Impact
The results came quickly. In their first year with Vouch, Flight Centre collected more than 1,100 employee videos. Requests went out for specific needs, but the team also set up an “always-on” link on the internal benefits site so employees could share testimonials in their own time.
And the library is now being used well beyond recruitment. Leaders are starting to post company updates through Vouch, creating more transparency across brands and regions and giving employees a clearer view of where the business is headed. For a group with 30 brands in 90 countries, this transparency is critical. Vouch makes those updates easy to capture and share in a way that feels approachable, not intimidating.
No single videographer can accomplish what a platform built for scale can. Vouch has changed the pace of storytelling. Turnaround is faster, production costs have been avoided, and the content itself feels more natural.
“Being able to curate questions within a [Vouch] request means you know the information coming through is usable,” Steven explains.
That volume of content has also given the team new insights into what people value about their work, he adds.
To make the most of their subscription, Flight Centre is consolidating content scattered across Vimeo and YouTube into a single Vouch library, creating one organized resource from thousands of clips. The next step is layering in insights.
“What’s been missing is reporting: what’s getting the views, where the clicks are,” Steven says.
To close that gap, the team is working with their web developer to connect Vouch with other systems, so performance data and content management work hand in hand.”
From Collecting to Connecting
Year one proved the model: 1,100+ employee stories captured across brands and countries. Now the focus is shifting to optimization: tightening tagging, introducing on-brand templates, and consolidating scattered content into a single Vouch library.
“We started by giving everyone access, which helped drive adoption. Now my focus is on creating more structure, brand profiles, consistent tagging, so the library is even easier to use.” Steven mentioned.
With that foundation, the team can tap into Vouch’s AI to repurpose existing stories into blogs, leadership updates, and playlists tailored to different audiences, without always going back to record new content.
Customer Experience
Support has been another standout.
“Excellent,” Steven says simply. “Anything we’ve asked for, we’ve pretty much gotten. And the fact that you speak directly to people rather than a ticketing system makes a huge difference.”
He recalls an early hiccup when he accidentally deleted a batch of videos.
“The [Vouch] team were very quick at finding those and putting them back into our platform. That kind of support builds trust.”
Advice for Other Talent Leaders
Steven knows that tools only work when people are willing to use them. His advice for other talent leaders is to start with the right participants and make the process relatable.
“You definitely have to find the right people,” he says. “I always include a short video in my requests. If I’m prepared to do it, hopefully they are too. It shows how easy it is.”
He also stresses the importance of setting people up for success.
“Ask for good lighting, a simple background, and landscape orientation. Those small details save time later and make sure the content is ready to use the first time.”
What Comes Next
From one videographer to more than 1,100 authentic employee stories, Flight Centre has proven what storytelling at scale can look like.
The next step for Flight Centre is refinement. Steven is leading a project to improve tagging, consolidate videos from Vimeo and YouTube into a single Vouch library, and unlock the AI features that will turn existing Vouch content into blogs, updates, and insights for different audiences.
“The opportunity is to use what we already have,” he says. “With proper tagging, we can pull in the right clips for the right audience without going back to the same people again.”
They also see potential to expand internal use—streamlining senior leadership messages across the four pillars of the business, so employees everywhere get a consistent and consumable view of company priorities.
For Flight Centre, Vouch is no longer just a way to collect stories. It has become the workspace that helps employee voices travel across brands, countries, and teams.
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From 1 videographer to 1,100 employee voices: How Flight Centre scaled storytelling with Vouch
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