In an industry where you're competing for propulsion engineers, AI experts, and machine learning talent against Tesla, Google, and the U.S. government, your employer branding isn't a luxury; it's mission-critical.
Whether you're launching small sats or building satellite constellations in low Earth orbit, these 7 concrete, data-backed steps will help your company stand out in the global talent pool.
Let's dive in.
1. Activate Your Employer Branding With Vouch Video
Did you know that 75% of candidates research your employer brand before applying, and video content gets 12x more shares than text and images combined.
Vouch is a game-changer. Used by companies like Cisco and Amazon, this tool lets you capture short, authentic employee-generated content that work wonders on your custom landing pages, LinkedIn feed, or retargeting campaigns.
Why Vouch video works:
- Video humanizes your brand for future-ready teams
- Vouch arms your recruiters with engaging candidate content
- Vouch makes video easily shareable across all social media platforms
You can also use Vouch to record responses to common candidate questions and add them to your career site.
2. Build a Strong Employee Value Proposition (EVP)
EVP has move far beyond ping pong and coffee machines.
In the space sector, your EVP should reflect your mission, think deep space exploration technologies, sustainable satellite systems, and connect it to personal growth opportunities.
According to the latest Employer Brand Statistics, a strong EVP can reduce turnover by 28% and cut your cost-per-hire in half.
Key EVP questions to answer:
- What unique problem does your company solve in the space economy?
- What type of upskilling or industry-recognized certifications do you offer?
- How do you support remote work, workplace diversity, and continuous learning?
Real Example: Sierra Space promotes a human-centred culture and personalized development plans in their job listings, matching their mission to develop orbital living systems.
The AI-enabled workspace for talent teams.
- Unified workspace for talent teams
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- Auto-generate polished hiring and employer brand content
- Easily repurpose assets across all channel
3. Leverage Employee Advocacy Programs
People trust people more than logos.
That's why employee advocacy programs, where your own team shares their story and experiencs, can improve brand promotion and boost trust by 90%.
How to activate your employee advocacy programs:
- Launch internal contests to promote employer-generated content
- Offer branded templates in your corporate font for employee LinkedIn posts
- Use Vouch to host monthly "Ask Me Anything" video sessions and post snippets on social media
Results: Engaged employees are 23x more likely to become brand ambassadors, according to Edelman Trust Barometer.
4. Partner With Platforms For Recruitment Campaigns
Space Talent is one of the most powerful niche platforms for recruitment advertising in the space industry, connecting employers directly with a global talent network of space-focused engineers, data scientists, and researchers.
How platforms like Space Talent help:
- Get access to a growing database of 10,000+ space industry resumes
- Access a curated candidate pipelines for propulsion engineers and software developers
- Get support for employer brand activation and recruitment advertising
Try also listing your open roles and link your GitHub repositories to showcase live projects your teams are working on.
5. Build Custom Landing Pages
Custom landing pages for recruitment campaigns? Yes, if you can!
Statistically, it's said that custom landing pages can increase conversion rates by 300% for high-demand positions, according to Unbounce.
Must-haves for your landiong pages:
- Employee testimonials using tools like Vouch video
- Highlights of your workplace environment, including flexible schedules or remote work policies
- Target group segmentation: one page for software devs, another for mechanical engineers, etc.
Use Google Analytics to track how candidates interact with your pages and continuously optimize.
6. Feature Public-Facing Success Stories
In many Space tech companies, not everything can be shared for IP and security reasons.
But if you can, try telling stories about your success in the industry, especially backed by real data, as it helps you build employer brand incredibility fast.
Great public facing content can include:
- Collaborations via Space Act Agreements
- Milestones like satellite launches or research and development in AI
- Lessons learned from partnerships with NASA, Space Capital, or ThinkOrbital Inc.
Quote from Joanna Babiarz, Global Employer Branding Director at Merck:
"Employer branding isn't a project. It's a long-term investment in credibility."
Source: Harvard Business Review
7. Promote a Transparent Candidate Experience
Nothing destroys an employer brand faster than a clunky hiring process.
In fact, 58% of job seekers say they've declined an offer due to a poor recruitment experience (data).
How to make your candidate experience transparent:
- Use the best video tools to personalize the recruitment process
- Keep candidate communication warm and timely, don't leave them hanging or applying elsewhere
- Offer instant feedback and share interview expectations ahead of time
- Use recruitment solutions to collect anonymous employee responses about the hiring journey and feed this into your ongoing employer branding support.
Who Are The Top 10 Space Technology Companies Globally?
1. SpaceX (Space Exploration Technologies Corporation)
Revenue: ~$9 billion https://www.spacex.com
Known for reusable rockets, ISS supply runs, and Starlink.
2. Blue Origin
Revenue: ~$1.3 billion https://www.blueorigin.com
Founded by Jeff Bezos, it focuses on suborbital and orbital missions.
3. Northrop Grumman
Revenue: ~$39 billion https://www.northropgrumman.com
Defence, deep space systems, and satellite constellations.
4. Sierra Space Corporation
Revenue: ~$300 million https://www.sierraspace.com
Orbital habitats, spaceplanes, and collaboration with NASA.
5. Vast Space LLC
Revenue: Undisclosed https://www.vastspace.com
Building artificial gravity stations for deep space living.
6. ThinkOrbital Inc.
Revenue: Startup stage https://thinkorbital.com
Building scalable orbital platforms for the new space economy.
7. Special Aerospace Services (SAS)
Revenue: ~$100 million https://specialaerospaceservices.com
Known for propulsion systems and Autonomous Maneuvering Units.
8. Rocket Lab
Revenue: ~$211 million https://www.rocketlabusa.com
Small satellite launch services, Electron rocket.
9. Maxar Technologies
Revenue: ~$1.8 billion https://www.maxar.com
Specializes in satellite imagery and geospatial intelligence.
10. Relativity Space
Revenue: Private https://www.relativityspace.com
3D-printed rockets for flexible and scalable space missions.
FAQs
What is employer branding in the space sector?
Employer branding is how space companies attract, engage, and retain top-tier talent.
Why is video content like Vouch important?
Vouch is a video tool that helps builds trust and improves candidate experience by showing real people.
Which platforms help hire space-focused talent?
Try using Space Talent, GitHub, and Space Tech Academy.
How do I improve my EVP?
Match your mission to employee growth and learning opportunities.
Is remote work common in space tech?
Yes, especially for software, analytics, and simulation roles. Tesla are a bit of an exception here.
What's the best way to boost employee advocacy?
Make it easy, branded templates and internal recognition go a long way.
How do I track employer branding ROI?
Try using tools like Google Analytics and survey-based employee feedback tools like Vouch.
See Why Employer Brand Managers Love Vouch!
Loved by companies like Canva, Nike, Cisco, HubSpot, Amazon, and more, tools like Vouch make leveraging employer branding strategies in your business remarkably easy.
Book a Vouch demo today and chat with an employer branding expert about your business needs.
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