The telecommunications industry is evolving rapidly, from 5G rollouts, growing cloud services to digital transformation and AI-driven infrastructure.
But the real challenge isn't just technical - it's talent.
In a competitive telecommunications field, attracting and retaining the right people is becoming the ultimate differentiator.
With nearly 490,000 job openings expected across telecom and IT in 2025 (U.S. Bureau of Labor Statistics – BLS.gov), standing out as an attractive employer is no longer optional; it's essential.
So, let's get started:
1. Use Vouch for Authentic Employee Videos
Let your team do the talking. Vouch is the go-to video tool for capturing real employee testimonials that build trust with potential candidates.
Why Vouch works in telecom:
- 83% of job seekers say employee videos make them more likely to apply.
- Videos from current employees create authentic communication that outperforms traditional text ads.
- Brands like Verizon and Vodafone are already using employee storytelling to show their culture and career opportunities in action.
Vouch turns your people into your best company brand ambassadors, especially effective on social media channels like LinkedIn and Instagram.
2. Define and Share a Clear Employee Value Proposition (EVP)
An employee value proposition tells candidates exactly what they'll gain by joining your company.
It helps set expectations and strengthen your recruitment process.
Your telecom EVP should reflect:
- Access to innovative tech and ongoing education
- Career progression and mobility across business units
- Competitive benefits and inclusion programs
- A real commitment to purpose and employee wellbeing
AT&T, for example, aligns its EVP with its goals around diversity, a career in tech, and flexibility promoted clearly across its career site.
The AI-enabled workspace for talent teams.
- Unified workspace for talent teams
- Accelerate hiring with AI tools
- Auto-generate polished hiring and employer brand content
- Easily repurpose assets across all channel
3. Build Consistency Across All Communication Channels
Consistent employer branding builds recognition and trust.
In the telecommunications space, where roles range from field engineers to cloud architects - your communication strategies need alignment.
Ensure your tone of voice, visuals, and company values are clear across:
- All video content, where Vouch can help
- Career sites and job boards
- Your social media posts and influencers
- Internal content like company newsletters or the company intranet
- External content like press releases and product updates
Ericsson is a leader in this space. They've aligned their corporate communication and recruitment marketing efforts under a unified brand narrative that highlights innovation and global impact.
4. Celebrate Culture and Career Growth on Social Media
Today's talent attraction doesn't start with a job ad; it starts with social proof.
Showcase your culture by sharing:
- Day-in-the-life employee stories with Vouch
- Team events and offsites where budget and time allows
- Company news that reflects business growth or business success
- Milestones and internal recognitions
Post regularly across platforms like LinkedIn, Twitter, and even TikTok. Use your social media platforms to give active candidates and prospective employees a window into what it's like to work with you.
5. Engage Internal Teams in Brand Storytelling
A holistic HR marketing approach includes your internal team as active players in branding.
This is especially effective in telecom companies, where operations, retail, and engineering teams often work in silos.
Activate them by:
- Including employee voices in your communication plan
- Encouraging internal blog content from project teams
- Empowering senior client teams to share updates from customer projects
Vodafone, for instance, uses its internal storytelling campaigns to align organizational culture across 20+ markets. The result is more consistent messaging and higher employee engagement.
6. Turn Candidate Experience into a Differentiator
Your employer branding isn't just what people see - it's what they feel.
And the candidate's experience is where it starts.
Simplify your hiring process by:
- Giving applicants a central point of contact (a "recruiter buddy")
- Personalizing emails and communication touchpoints
- Offering clear timelines and feedback, even to rejected applicants
- Following up post-interview to improve candidate satisfaction
Use your employer branding metrics (like time-to-fill, candidate quality, and drop-off rates) to monitor the effectiveness of your employer branding efforts.
7. Showcase Real Impact and Purpose
Telecoms shape the digital infrastructure of the 21st century - from global internet access to smart city solutions.
Show your candidate personas what role they can play.
Share content that highlights:
- The real-world impact of your products on education, health, and connectivity
- Community involvement and sustainability goals
- Awesome company culture stories where teams solved customer problems
- How your work supports business goals and national infrastructure
The purpose is to gain a competitive advantage in the current job market. Use your company blog content, career pages, and even Company Annual Reports to tell this story.
Summary
The telecommunications industry is essential to modern life, and so are the people powering it.
To attract the best talent, you need more than job ads and perks. You need a brand that connects.
From employee videos to authentic communication, these 7 employer branding strategies can help you stand out as a compelling employer, even in a crowded, rapidly evolving field.
Your next hire might already be watching. Make sure what they see, hear, and feel aligns with the real value you offer.
FAQs
Why is employer branding important in telecom?
It helps attract and retain top talent in a competitive, fast-changing industry.
How can telecoms use video in recruitment?
Tools like Vouch help create authentic employee videos that improve engagement and trust.
What should be in a telecom EVP?
Career growth, innovation, flexibility, benefits, and a clear purpose.
How can we improve our candidate experience?
Personalize communications, provide feedback and simplify the application process.
What channels are best for employer branding in telecom?
LinkedIn, career pages, internal newsletters, and employee-driven content.
How do we measure success in employer branding?
Track metrics like application conversion, time-to-fill, and employer rating site scores.
Who should own employer branding?
It's a shared effort between HR, marketing, and leadership, but owned by everyone.
See Why Employer Branding Experts Love Vouch
Loved by companies like Canva, Nike, Cisco, Stryker, HubSpot, Amazon, and more, tools like Vouch make leveraging video for employer branding remarkably easy.
Book a Vouch demo today and chat with a video content marketing expert.
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