In the SaaS (Software as a Service) industry, where competition for top-tier talent is fiercer than ever, the best companies often only succeed because they have the right people behind them.
From engineers and content marketers to growth experts, building a strong employer brand has become a non-negotiable strategy for attracting and retaining quality talent.
So, what sets a compelling employer apart from compeitors?
It's not just about perks - it's about delivering authentic, consistent, and data-driven employer branding strategies that speak to the values and ambitions of your potential candidates.
Here are 7 proven, real-world strategies that your SaaS company can start using today:
1. Turn Your Employees Into Ambassadors With Vouch
Your current employees are your best marketers and voice when it comes to your recruitment.
Vouch lets you easily collect and share video testimonials directly from your team, creating powerful employer branding content.
Why video works:
- Video-based storytelling, for both employee and customer testimonials, builds trust way faster than text can
- Candidates are 3x more likely to trust employees than a company's corporate messaging, source: LinkedIn Talent Trends
- Video boosts application rates when embedded in job listings, career pages, and social media posts
Use Vouch for:
- Showcasing team dynamics during product launches
- Sharing real experiences in content strategy or app development
- Communicating your company's work-life balance, culture, and growth opportunities
2. Build a Clear, Candidate-Focused EVP
A strong employee value proposition (EVP) acts as the foundation of your employer's branding efforts.
It tells potential hires exactly what they'll gain if they join your company - and why it matters.
What to include in your SaaS EVP:
- Opportunities for career growth in product, engineering, and GTM roles
- A healthy work-life balance supported by remote or flexible work policies
- Culture of continuous learning and professional development
- A sense of purpose, how the product solves real-world problems
SaaS Example: Atlassian's EVPs are a no #BS approach that is tied directly to the company's open values, passion, CX and internal mobility, making Atlassian a highly desirable tech employer.
The AI-enabled workspace for talent teams.
- Unified workspace for talent teams
- Accelerate hiring with AI tools
- Auto-generate polished hiring and employer brand content
- Easily repurpose assets across all channel
3. Share Compelling, Real-Life Content Across Channels
Today's tech talent doesn't just read job descriptions - they follow social media channels, contribute to threads in Reddit and GitHub, and explore online communities before they apply.
What to post:
- Behind-the-scenes content from launches or hackathons
- Employee success stories across departments and career levels
- Anonymous feedback from internal surveys showing real culture insights
Quick Stats: Companies that invest in employee advocacy on social media experience 24% more inbound applications (Glassdoor).
4. Align Employer Branding With Your Recruitment Strategy
Your recruitment strategy and employer branding shouldn't be separate silos - they should be part of a comprehensive guide to attracting and converting qualified candidates.
Recruitment Tips:
- Make sure your recruitment process, including your onboarding processes, reflects your EVP, and make the process clear, respectful and fast
- Include employer brand messaging in recruitment marketing materials
- Use recruitment technology to personalize candidate communications and streamline candidate screening
Tool tip: Combine an applicant tracking system (ATS) with a branded career site and social posts to boost engagement and control the messaging.
5. Prioritize Employee Engagement and Referrals
Your team isn't just part of your business; they are your business.
When employee engagement is high, they're more likely to refer great people, advocate publicly, and stay longer.
What to focus on:
- Internal programs that reward employee referrals
- Regular employee feedback and listening sessions
- Sharing referral success stories across the team to build momentum
Quick Statistics: According to SHRM, employee referrals yield higher-quality candidates and improve retention rates by 45%.
6. Tailor Job Descriptions and Recruitment Ads for Real People
In a competitive job market, your job descriptions need to do more than check boxes; they need to inspire active and passive candidates.
What makes a job description compelling:
- Highlights growth opportunities, not just role responsibilities
- Reflects the company's core values and cultural tone
- Speaks directly to types of candidates, such as engineers, content marketers, GTM pros, etc
Pro tip: Use candidate personas built from market mapping or your ATS data to craft content that truly connects with the right potential employees.
7. Track Results and Continuously Improve
An effective employer branding strategy is never once-and-done. To stay ahead, use data-driven tools and regular review cycles to evaluate and adjust.
What to track:
- Acceptance rate by role and source
- Application volume vs. qualified applicants
- Candidate sentiment from employee spotlight surveys and candidate experience feedback
- Growth of your talent pipeline and pool of candidates
Who Are The Top 20 SaaS Companies Today?
Based on market presence, revenue and global impact, these SaaS companies led the way in their industries in 2024, and we love all of them.
Note: Please visit each company's website for accurate data - this is just an indication.
We also need to consider the rapid rise of AI companies like OpenAI, which are forecast to make $12.7B in 2025.
1. Salesforce
The world’s leading CRM platform, Salesforce revolutionized how companies manage customer relationships with cloud-based software.
🔗 salesforce.com
2. Microsoft (Microsoft 365 / Azure)
Microsoft's SaaS tools like Microsoft 365 and Azure cloud services dominate workplace productivity and enterprise infrastructure.
🔗 microsoft.com
3. Adobe (Adobe Creative Cloud)
From Photoshop to Premiere Pro, Adobe’s Creative Cloud provides powerful creative tools for professionals everywhere.
🔗 adobe.com
4. Zoom
The go-to platform for virtual meetings, Zoom scaled rapidly during the pandemic and continues to lead in video communications.
🔗 zoom.us
5. Shopify
Empowering e-commerce entrepreneurs and brands, Shopify offers everything needed to create and scale online stores.
🔗 shopify.com
6. Google (Google Workspace)
Formerly G Suite, Google Workspace is a collaborative suite for email, docs, video meetings, and cloud storage.
🔗 workspace.google.com
7. Slack (Now part of Salesforce)
Slack transforms how teams communicate, integrating messaging, file sharing, and workflows in a single platform.
🔗 slack.com
8. Intuit (QuickBooks, TurboTax)
Intuit delivers financial and accounting tools for small businesses and individuals through apps like QuickBooks and TurboTax.
🔗 intuit.com
9. ServiceNow
ServiceNow helps enterprises automate workflows and manage IT services, HR, and operations at scale.
🔗 servicenow.com
10. Atlassian (Jira, Confluence)
Known for products like Jira and Confluence, Atlassian supports software development and collaboration teams globally.
🔗 atlassian.com
11. HubSpot
A leading inbound marketing and CRM platform, HubSpot empowers sales, marketing, and service teams to grow better.
🔗 hubspot.com
12. Dropbox
Dropbox is a pioneer in cloud file sharing and storage, trusted by individuals and enterprises for collaboration.
🔗 dropbox.com
13. Zendesk
Specializing in customer support and ticketing systems, Zendesk offers intuitive solutions for better customer experience.
🔗 zendesk.com
14. Box
Secure cloud content management and collaboration for enterprise teams is what Box does best.
🔗 box.com
15. Workday
Workday provides HR, finance, and payroll solutions for large enterprises using cutting-edge cloud technology.
🔗 workday.com
16. GitHub (Owned by Microsoft)
The world’s leading platform for open-source collaboration and version control.
🔗 github.com
17. DocuSign
DocuSign makes it easy to digitally sign, send, and manage agreements, streamlining workflows globally.
🔗 docusign.com
18. Snowflake
Snowflake offers data cloud solutions that allow organizations to store, analyze, and share data across platforms.
🔗 snowflake.com
19. Asana
A favorite for teams managing projects and tasks, Asana brings clarity and accountability to workflows.
🔗 asana.com
20. Monday.com
Work OS platform that lets teams build custom workflows for task tracking, CRM, and project management.
🔗 monday.com
FAQs
What is employer branding for SaaS companies?
It's how a SaaS company builds a reputation as an attractive place to work for talented candidates.
Why use video tools like Vouch when hiring?
Because they build trust and bring real employee voices into the hiring process.
How do I build an effective EVP for a tech company?
Include growth paths, meaningful work, work-life balance, and company values.
What's the best way to attract passive candidates?
Share behind-the-scenes content, promote employee stories, and optimize your social presence.
How can employer branding reduce turnover?
By attracting the right cultural fit and setting clear expectations from the start.
Do I need a recruitment agency to manage my brand?
Not always, but specialized recruitment agencies can help with talent pipeline and messaging.
What's a quick win to improve branding today?
Record employee testimonials with Vouch and update your career page with authentic content.
In the SaaS world, where skill shortages and soft skills matter as much as code, your employer brand is your edge.
With these strategies, you're not just filling seats; you're building a future-ready, engaged, and loyal team.
See Why SaaS Companies Love Vouch
Loved by companies like Canva, Nike, Cisco, Stryker, HubSpot, Amazon, and more, tools like Vouch make leveraging video for employer branding remarkably easy.
Book a Vouch demo today and chat with an employer branding expert.
You might also like
Elevate Your Brand Today With Vouch
Discover how Vouch can accelerate talent acquisition while helping you stay on-brand.