Are you on a search for employer brand jobs?
It's an exciting and growing field with numerous benefits, such as working towards something that truly matters and creating a more positive company culture. You will also likely have career growth opportunities and a competitive compensation package.
When searching for job openings, it's essential to prioritize the company's current reputation as a critical factor in your decision-making process. By doing so, you can ensure that you're choosing a company who values its employees and invests in their success.
Employer Branding is a growing field, but a heads up, you may find companies that don't care about their employees and are trying to cover up the cracks. These are companies you may want to avoid.
Let's dive in.
Key Takeaways:
- The current Employer brand reputation should be a top consideration when searching for a new Employer Branding job. Be sure to check out Glassdoor and other company review websites.
- Positions in Employer Branding are extremely rewarding, usually with numerous perks.
- When putting together your resume, show real examples of how you can help improve a company's Employer Brand and reputation. Mentioning tools like Vouch can help!
- Modern tools like Vouch video are designed to help you grow your employee brand, including on social media platforms.
Where do you find Employer Branding Job Opportunities?
Today, some of the best channels are actually through social media, as you can start a real-time chat with the company and deep dive into their employees.
Our favorite resource is LinkedIn. There are other job sites that list Employer Brand related roles, which could also be called Head of People & Culture, Employee Experience Manager, People Experience and many other associated titles.
Here are the 5 best places to find Employer Brand roles:
LinkedIn
When looking for employer brand jobs, A quick search shows that in late 2023, there were 11,000+ employer branding-related roles on LinkedIn in the United States alone. Of course, this list also includes related roles, so you will need to grab a cup of tea and deep dive on LinkedIn.
This requires a bit of active work, but some of the best Employer Brand jobs will be promoted or found on Twitter. The first step is optimizing your Twitter profile and then using a tool like TweetDeck to track hashtags like #employerbrand and #employerbranding to discover new opportunities. We recommend posting highly valuable insights (which you can steal from below;) to post workplace brand tweets and capture the attention of some of the world's best companies!
Indeed
The big career sites like Indeed are still a great way to find positions. But as mentioned, be sure to do your research behind the scenes before applying for any role. You can find Employer Branding and associated roles with this link.
Exaqueo
Exaqueo is an Employer Brand consultancy firm that list many employer brand jobs, so perhaps sending your resume to them is also an option. Exaqueo also lists a select range of employer brand roles, which you can find here.
Glassdoor
We love Glassdoor for researching companies and their employee reviews. Glassdoor is also a giant when it comes to Employer Branding roles, and you can find their current openings here.
Understanding Employer Branding Jobs, Beyond The Title
If you're new to "Employer Branding," the title is about how a company presents itself to job seekers. This includes the company's values, mission, culture, and reputation. If you're from a Marketing background, investing time in the recruitment process and understanding HR needs from an employer branding specialist is valuable. Your role might focus on candidate lead generation, using social media, and enhancing employee testimonials and reputation.
For larger companies with strong branding, the focus is on reaching top talent with a targeted message. This could involve employee referral programs, enhancing corporate culture, and using social media to engage and promote roles.
What Employer Branding Strategies Will You Need in 2025?
If you've already worked in a few employer brand jobs, you'll know most of the strategies and tactics companies use to create a strong brand. If you are new to the field, then these strategies can include:
- Interviewing current employees, researching and developing a clear and compelling employer value proposition (EVP) that highlights the company's unique offerings.
- Creating ideal candidate personas and working on strategies to find the best-fit talent
- Helping the wider team create a positive and more inclusive workplace culture that fosters collaboration, transparency, and teamwork.
- Creating employee videos with tools like Vouch to show authentic employee experiences
- Promoting your employee experiences on social media to expand the talent pool reach, connecting with both active and passive job seekers
- Actively engaging with employees, candidates, and other stakeholders on social media and other communication channels to build brand reputation.
- Work with HR to create competitive compensation and benefits packages that attract and retain top talent, including employee training and development programs to promote career growth and personal improvement.
- Knowing how to measure and improve the company's brand through data like social media analytics and Google analytics. Getting familiar with GA4, Tag Manager, and Google Ads may be something you need to do and include on your resume if you have this experience.
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How Are Employer Branding and Recruitment Linked?
Employer branding and recruitment are closely intertwined in most employer brand jobs. Companies with a strong brand are more likely to attract high-quality candidates who are a good fit for the company culture. They can also reduce recruitment costs by attracting candidates who are more likely to stay with the company long-term.
Navigating the Job Search with a Focus on Employer Brand
Employer brand management plays a critical role in the job search process - meaning, it's someone who has been doing the Employer Brand role already or who will be jumping into a company where you will need to influence managers, directors, and even board members to get funding or implement new process and strategies.
Naturally, this role may have been handled by another team like Marketing or HR, and the company is simply looking for an Employer Brand expert - which is ideal. This is something to ask in your interview.
Check out their social media pages, read reviews from current and former employees, and visit their website to get a sense of their brand values and mission, and of course their open employer brand jobs.
During the interviews, don't be afraid to ask questions about the company's brand and how they prioritize employee satisfaction. This will not only demonstrate your interest in the company but will also give you valuable insight into the company culture.
Creating a Target List
When hunting for employer brand jobs, it's crucial to target companies with strong brand reputations. Use online resources like Glassdoor and LinkedIn to research companies that align with your values and goals. Applying to companies that don't align with your values is generally not advised. Create a list of your top choices and prioritize them based on your career goals and values. Targeting companies with good reputation increases your chances of finding a satisfying job.
Networking Beyond The Internet
Networking in person may be old school, but it works. In a digital age, having real face time with a person can separate you from other Employer Brand experts, even if you have less experience.
Attend industry events like these, connect with professionals on LinkedIn in your area, and seek out informational interviews with individuals at your target companies.
Aligning Your Skills and Experiences with a Company
When applying for Employer Brand jobs, emphasize how your skills align with the company's brand. Use your resume and cover letter to show how you can contribute to their goals. In interviews, highlight experiences that match their values to demonstrate your understanding and increase your chances of getting hired.
What Are 5 Current Trends in Employer Branding?
If you're looking for a cutting-edge employer brand position, staying up-to-date on the latest workplace branding trends is crucial. Here are some trends and technologies to keep in mind as we head into 2025 and beyond:
1. Emphasis on Diversity and Inclusion
Top companies and employer brand jobs are emphasizing building diverse and inclusive workplaces, and this trend is expected to continue. Companies that prioritize diversity and inclusion in their branding are more likely to attract top talent and improve employee retention rates.
2. Ever Increasing Use of Social Media
Social media platforms are valuable tools for employer branding and recruitment efforts. Many companies leverage social media to showcase their company culture, highlight job openings, and interact with potential candidates. If you aren't comfortable on social media just yet, then create an account and learn the ropes with real-world experience.
3. Focus On Employee Well-being
With the pandemic highlighting the importance of mental and physical health, many leading companies are prioritizing employee well-being in their workplace branding. Companies that offer wellness initiatives, flexible work arrangements, and other benefits that promote work-life balance are becoming more attractive to job seekers.
4. More Personalized Recruitment Marketing
Companies are increasingly using data analytics to create personalized recruitment marketing campaigns that speak directly to potential candidates. By tailoring their messaging to specific audiences, companies can better attract candidates who are a good fit for their company culture and values. This is also where video tools like Vouch can really help those who are working in employer brand jobs to get your message out.
5. Virtual Recruitment and Onboarding
The pandemic forced many workplaces to shift their recruitment and onboarding processes to virtual formats, and this trend is likely to continue. Virtual recruitment and onboarding can help companies reach a wider pool of candidates and streamline the hiring process.
How Do You Land Your Dream Job In Employer Branding?
When it comes to landing your dream job with a company that values its brand, it's essential to understand what employers are looking for.
Here are some tips to help you stand out with your job search, application, and interviews:
- Research Potential Employers: Before applying for a job, research the company's reputation to ensure they align with your values and career goals. Look for job openings from companies who have strong brands and prioritize employee satisfaction and development.
- Highlight Your Most Relevant Skills: Make sure to emphasize your most relevant skills and experiences that align with the company's brand. Use specific examples to showcase how you can contribute to the company's success. While you may have lots of skills, it's important to put the most valuable at the top.
- Showcase Your Personality: Employers want to hire someone who possesses the necessary skills and fits in with the company culture. Showcasing your personality and values can set you apart from other candidates. This is also why building your network and attending events can be invaluable (next point:).
- Network and Build Relationships: Building relationships with professionals in your desired industry can help you land a job with a company that has a good brand. Attend industry events, network on social media, and consider reaching out to current or former employees of the company to learn more about their experiences.
- Continuously Improve Yourself: To be a strong candidate for top employer brand jobs, it's vital to continuously improve your skills and knowledge. Consider taking courses or pursuing certifications to further enhance your qualifications. It is also important to stay up to date with the latest workplace branding tools like Vouch, and learn how to use the tools that companies like Canva, Shopify, Amazon, HubSpot, and more are using!
FAQs
What are employer brand jobs?
Employer brand jobs include roles such as: Employer Branding Manager, Employer Branding Coordinator, Employer Branding Partner, Employer Branding Trainee, and Sourcing and Employer Branding Specialist and more. These positions focus on building a strong employer brand strategy to enhance candidate engagement and attract talent through job postings, job boards, and career fairs. Many of these opportunities are managed by Employer Brand Managers or even a Global Employer Brand Manager in multinational organizations. Strong recruiting operations, supported by HRIS data and case management systems, also play a role in shaping employer branding careers and creating meaningful career opportunities.
How can I find employer branding opportunities?
Start by exploring a company’s application page or career opportunities section, where you’ll often see roles dedicated to employer branding. Use job boards, Submit A Job platforms, and recruitment agencies to identify openings for employer branding careers. You can also connect with Campus Recruiting initiatives, attend career fairs, or engage directly with a content and design team, culture storytellers, or employee resource groups that often highlight branding-focused roles. Some companies also promote roles using branded content articles or through digital marketing tools on their social calendars.
What role does employer brand management play in the job search process?
Employer brand management is central to how a hiring company is perceived during the job search process. It influences the effectiveness of job postings, the visibility of the application page, and how candidates interact with Contact Us pages and career pages. By using cloud communications platforms and social calendars, employer branding professionals improve candidate outreach and ensure brand consistency. For recruiting leaders, strong branding reduces recruitment costs, improves engagement with candidate personas, and strengthens trust via review sites.
How do you stay updated on workplace branding trends and apply this knowledge on the job?
Stay updated by following publications from the Society of Human Resources Management, monitoring employer branding content from recruitment agencies, and using social media engagement tools to track brand perception. Applying this knowledge means tailoring strategies to reflect best practices, ensuring alignment with corporate branding, and adjusting employer brand strategies to meet evolving recruitment trends. Employer branding teams also rely on internal tools, cloud communications platforms, and social calendars to keep campaigns relevant and aligned with both candidate personas and employee voices.
How can I position myself for a top employer brand job?
To stand out for roles like Employer Branding Manager, Employer Branding Coordinator, or Global Employer Brand Manager, align your experience with recruiting operations, digital marketing tools, and employer branding policies. Highlight how you’ve collaborated with a content and design team, culture storytellers, or employee resource groups to build brand equity. Share specific examples where you used data driven insight surveys, HRIS data, or content strategy to support candidate engagement and demonstrate success in previous employer branding careers.
What skills are important for a career in workplace branding?
Key skills include strategic thinking, communication, and creativity, along with the ability to manage recruiting operations using tools like HRIS data, case management systems, and Applicant Tracking Systems. Knowledge of content strategy, digital marketing tools, and social calendars is also critical. Successful Employer Brand Managers and Employer Branding Specialists combine data-driven insights with creativity to improve candidate engagement, enhance brand recognition, and support broader corporate branding efforts.
What can you do to stand out when applying for this role?
Showcase a genuine passion for branding by sharing examples of campaigns that boosted candidate attraction or improved brand perception on review sites and job boards. Tailor your application to reflect knowledge of employer brand strategy, candidate engagement, and recruitment technologies. Emphasize your collaboration with employee resource groups, experience in career fairs and events, and any other achievements.
Conclusion
Understanding the importance of employer brand in the job search process and how to position yourself as a strong candidate for top employer branding jobs is everything.
Remember, when searching for jobs, evaluating and prioritizing companies based on their brand reputation is crucial. You can research the company's mission, values, and employee reviews on a website like Glassdoor.
Additionally, ensure your skills and experiences align with the employer's brand. Showcase your expertise and accomplishments in a way that highlights how you fit into the company's culture and goals.
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