What's An Employee Experience Manager? The Ultimate Guide

The role of an Employee Experience Manager (EXM) has emerged as a crucial team member of some of the world's best companies.

From onboarding to exit interviews, EXMs are dedicated to crafting a positive employee experience, driving engagement, and ultimately achieving your organizational goals and revenue.

This article explores the multifaceted responsibilities and benefits of Employee Experience Managers, shedding light on their crucial role in today's fast-paced companies.

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Let's dive in.
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What Does An Employee Experience Manager Do?

An Employee Experience Manager is an "employee experience professional" who is responsible for designing and implementing strategies that enhance employees' experiences at every touchpoint of their journey within a company.

An Employee Experience Manager is often responsible for the happiness of your employees across your workplace culture, internal communications, and employee feedback. They also ensure your employees are heard, and at Vouch, we help many employee experience managers gather surveys and invaluable insights from their employees.

It's Employee experience managers also directly influence employee engagement, satisfaction, and retention rates through these processes, making them indispensable to Human Resources (HR) and senior management.

What Are The Key Responsibilities Of An Employee Experience Manager?

EXMs manage various aspects of the employee lifecycle, including:

1. Onboarding Process: The Employee Experience Manager usually works with the wider HR team to design and ensure a seamless and engaging onboarding process to effectively welcome new hires.
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2. Employee Feedback: EX managers are experts at using employee satisfaction surveys, strategies like employee spotlight videos, and other highly personal feedback tools to gather insights and drive improvements.
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3. Internal Communications: While experts like internal communications specialists head up internal communications, EX managers also work within internal communications to ensure clear and consistent communication across your entire organization.
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4. Employee Engagement: This is where employee experience managers really shine, developing initiatives and programs to maintain high levels of employee engagement, motivation, and employee happiness, which helps you as an employer brand manager.
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5. Company Culture: While creating a diverse, positive workplace and safe environment is the responsibility of your entire executive team and company, EX Managers are experts at reflecting your company's values and supporting employee well-being.
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6. Special Occasions and Social Gatherings: Employee Experience Managers often work within internal teams to organize company events that strengthen team bonds and enhance the overall employee experience.
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7. Facilities Management and Digital Tools: Every company has a set of resources, be it physical or digital. Overseeing both the physical workplace and online comms is a major component of an EX Manager's role to ensure it meets the needs of all employees.
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8. We should also note that EX Managers often help when it comes to finding and reviewing the right digital tools. At Vouch, Employee Experience Managers from companies like Cisco, Amazon, Stryker, Nike, Canva, Culture Amp, and more love our video platform. Please feel free to meet a few EX Experts here.
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What Are The Benefits of Hiring An Employee Experience Manager?

Employing an experienced Employee Experience Manager can be a game-changer for most companies.

The statistics are remarkable; here's a 5 stats we absolutely love:

• Companies that highly value employees increase revenue by 682%. Source Motivational Speakers
• A company with a better culture would increase its revenue by 4x. Source EduMe 
• The vast majority of U.S. workers, 70%, are "not engaged" or "actively disengaged" at work, meaning they are emotionally disconnected from their workplace. Source Gallup
• Globally, up to $7.8 trillion in productivity is lost each year due to low engagement of workers. Source Gallup
• Nearly 60% of employees would prefer regular praise and thanks over a 10% pay increase with no recognition. Source Reward Gateway

So, when we look at the statistics, it's clear why EX Managers are vital. Here's a quick breakdown of how Employee Experience Managers help:

• Enhanced Employee Engagement: Engaged employees are more productive, motivated, and committed to their work.
• Improved Retention Rates: A positive employee experience reduces turnover, saving costs related to recruitment and training.
• Better Business Outcomes: Satisfied and engaged employees contribute to higher profitability and growth.
• Strong Company Morale: A healthy workplace culture boosts overall company morale and employee sentiment.
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Is There A Growing Need For EXMs?

Absolutely! According to an Australian LinkedIn's Fastest-Growing Job Titles, the demand for Employee Experience Managers and Employee Relations Specialists is rapidly increasing.  

This trend reflects the growing recognition of the critical role they play in achieving a delightful employee experience and driving business success.
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What Skills and Qualifications Does An Employee Experience Manager need?

To excel in this role, EXMs need a blend of hard and soft skills, including:

• Interpersonal Skills: The ability to build meaningful interactions with employees and advocate for their needs.
• Emotional Intelligence: Understanding and managing emotions to navigate complex workplace dynamics.
• Organizational Skills: Managing multiple programs and initiatives simultaneously.
• Analytical Skills: Analyzing data from employee engagement surveys to identify trends and areas for improvement.
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How Much Does An Employee Experience Manager Make?

The salary of an Employee Experience Manager can vary based on factors such as location, industry, company size, and level of experience, so the figures below could be conservative if you have in-depth EXM experience.

Please be sure to check your local salaries on sites like salary.com at all times; however, according to various sources, the average salary for this role is typically:

1. United States: The average salary for an Employee Experience Manager in the U.S. is around $90,000 to $140,000 per year. This can be higher in major metropolitan areas like San Francisco, New York, or Boston, where the cost of living is higher and competition for talent is fierce.
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2. United Kingdom: In the UK, Employee Experience Managers can expect to earn between £60,000 and £90,000 annually, with higher salaries in London and other major cities.
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3. Australia: In Australia, the average salary for an Employee Experience Manager ranges from AUD 90,000 to AUD 140,000 per year. Cities like Sydney and Melbourne tend to offer higher compensation.
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4. Canada: In Canada, salaries for this role typically fall between CAD 70,000 and CAD 120,000 annually, with higher wages in cities like Toronto and Vancouver.
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5. Global Perspective: On a global scale, the salary can vary significantly depending on the country's economic conditions, industry standards, and demand for such roles. In general, multinational corporations or large organizations tend to offer higher compensation packages.
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Conclusion

As the employment landscape continues to evolve in 2024 and beyond, the role of EXMs will undoubtedly become even more critical in ensuring that companies not only attract but also retain top talent - by providing compelling employee experiences throughout the entire employment journey.

Employee Experience Managers are already pivotal in creating an attractive work environment that your employees love and, of course, aligns with organizational goals and grows your business revenue.

Tools like Vouch are also much loved by Employer Experience Managers, so be sure to check them out if you are looking to get into the EXM field or are already a highly experienced EXM.
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Like to try Vouch?

Loved by companies like Canva, Nike, Cisco, Stryker, HubSpot, Amazon, and more, tools like Vouch make leveraging video in your business remarkably easy.

Be sure to book a Vouch demo today and chat with a video content expert.