Brand Videos: 10 Examples You Should Copy

4. LEGO Brand Video

LEGO's brand video captures the creativity and imagination their products inspire in kids and adults of all ages. It showcases the endless possibilities of building and encourages children and adults alike to unleash their inner builders. This is just such a lovely video that perfectly sums up LEGO as a brand.

LEGO makes not only short content but also longer brand videos. While the production cost would be out of reach for most businesses, you can see the power of storytelling in this 17-minute animated video.

5. Coca-Cola Brand Video

Coca-Cola's brand video campaigns, such as the "Share a Coke" campaign, evoke emotions and foster a sense of connection. They celebrate moments of joy and togetherness, making Coca-Cola a part of people's memorable experiences. This Coke video is more corporate and wouldn't be out of place at an investor presentation, but it is an excellent example of what you can show in your brand video. 

6. Slack Case Study Video

At Vouch, we use and love Slack! In fact, Vouch video integrates with Slack to create and share videos within your threads! In this "funny case study style video", you can see highlights and real-life success stories of businesses that have transformed their communication and collaboration using the Slack platform. It's an amazing video that keeps you engaged at all times!

7. Australia Tourism Video

What if you aren't selling a product or service but are selling an event or even a country? This Australian Tourism Video is a fantastic example that draws you in and makes you want to go there (take action). Behind the scenes, the voiceover is by a famous Australian comedian, Hamish Blake, from the Hamish and Andy show, and it just brings this all together - to show how diverse a branding video can be.

8. Gorilla Glue Company Product Video

The Gorilla Glue Company's product video demonstrates the incredible versatility of their adhesive products. It showcases various applications and scenarios where their products provide reliable solutions. This video is an amazing example of a product branding video done right, crossed with a how-to video and a format you can use for your own products.

9. Apple "Shot on iPhone" Behind The Scenes

Apple's "Shot on iPhone" campaign features user-generated videos captured on iPhones. However, this product branding video showcases the incredible capabilities of the iPhone camera, inspiring creativity and highlighting the quality of their devices.

The subliminal part of this video is an incredible brand message that speaks volumes to Apple as a technology leader, which is not something Apple always focus on. 

As a bonus, here is one of the final videos produced for the "Shot on iPhone" campaign that cements Apple as an unformidable yet cool brand.

10. Nike "Just Do It" Campaign

With one of the world's most famous tag lines and missions, Nike's "Just Do It" slogan is the perfect launch pad for all kinds of brand videos. In this "Dream Crazier" example, we see female athletes pushing their physical and emotional limits, encouraging their female target audience to overcome challenges and pursue their goals with determination, even if it's labelled as crazy.

This brand video exemplifies the power of storytelling, emotional connection, and creativity while capturing the hearts they are after. Simply amazing.

10 Types of Brand Videos and Their Objectives

As we've seen in the examples above, brand videos can take all kinds of shapes. Some are powerful and emotional (like the Dove example), while some are fun and light-hearted (like the Slack example). 

Connecting with your target audience is the key, and that is why there are also various types of brand videos, each serving a different purpose in conveying your brand's unique story and offerings. 

Here are 10 "types" of brand videos and their objectives that you can use:
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1. Company Story Videos

These types of video productions are the perfect way to showcase your brand's history, values, and mission to establish a strong brand identity and build trust with your audience. The key is to create a compelling story that draws people into your business and culture. Just a note: these may be catagorized as a promotional video, but they are not. Selling is not the goal of company story videos; the goal is to connect with a wider audience who may or may not have connected with your company before.

2. Brand Profile Videos

Highlight your brand's personality, culture, and people to create an emotional connection and humanize your business. This video type differs from your Company Story and is more product- or service-focused. If your Company Story talks about who you are, this video talks about the problems you solve for your customers. Company culture videos and customer stories are compelling ways to build your brand profile - with tools like Vouch, where you don't need the overheads of a video production company, you can produce these videos easily in-house.

3. Service or Product Videos

Product Videos (especially when made by your customers) are the perfect way to demonstrate the features, benefits, and uses of your products to educate and persuade potential customers. Product and service videos are a core component of any video marketing strategy, and when done correctly, they also function as educational videos. The key is to talk about how "this product" changed my life, not a feature checklist.

4. Explainer Videos

Simplify complex concepts or processes related to your products or services, making it easier for your audience to understand and engage. Explainer videos are perfect for tech companies, engineering companies, service companies, etc., where your product or service is more complex. Saying that, explainer videos are used to sell highly simple products like t-shirts, and perform remarkably well on social media!

5. How-To Videos

A little more in-depth than explainer videos and not necessarily focused on your product or service, how-to-videos provide step-by-step instructions on accomplishing specific tasks and positioning your brand as a helpful resource. With this kind of brand video, you are not trying to sell your products or services. The idea is that the potential customers visually see how much work it is and choose your product or service as a better option (faster, lower risk, etc) than doing it themselves.

6. Testimonial Videos

Perhaps the most powerful videos your business can have are testimonial videos featuring satisfied customers sharing their positive experiences with your products or services, building social proof and credibility for your brand. While some rare brands can make vast amounts of sales from someone in their company (i.e. Apple and Steve Jobs), these situations are rare. Even if you have a CEO or founder who is this magnetic, testimonial videos are the best videos you can produce to increase sales and leads with minimal effort required from your team.

7. Interview Videos

Interview videos are a great way to build trust in your industry. Interviews with industry experts, influencers, or thought leaders establish your brand's authority and thought leadership. The key to interviews is to make them engaging, and that is not always easy. If you want to start with interview videos, try making a few internally first to test the waters and see if you would watch them as your company's customer.

8. Case Study Videos

Showcase real-life examples of how your products or services have solved specific problems or achieved success for your customers. Case study videos are perfect for more complex products and services, especially in the B2B marketplace. Tech, engineering, science, etc, are all fields where case study videos can take a company to new heights and land contracts that you may not have been able to without this content.

9. Event Videos

Capture the highlights and excitement of company events, conferences, or trade shows, showcasing your brand's involvement and creating FOMO. Event videos are perfect for social media and live streaming, and you can even leverage your email list if you are running an online event, like a release, trade show or educational online event. 

10. Behind-the-scenes videos

These videos are remarkably powerful when done right. Offer a glimpse into your brand's creative process, production, or daily operations, fostering transparency and connection with your target audience. Just be sure to check with your legal team before making these kinds of videos and get employee approval. When done right, behind-the-scenes videos can help you get in front of an entirely new audience or build trust and land new business with people who have been following you on LinkedIn or any other social media channel.

By incorporating these different types of brand videos into your marketing strategy, you can effectively engage your audience, establish your brand's identity, and drive desired actions.
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The Benefits of Using Brand Videos in Your Wider Marketing Strategy

Brand videos are a valuable asset for businesses. By incorporating brand videos into your promotional efforts, such as on social media, you can achieve increased brand awareness, which is crucial for capturing the attention of potential customers and generating leads and sales. 

Through engaging storytelling and visually appealing content, brand videos can leave a lasting impression on viewers.

Key Benefits of Brand Videos:

• Increased brand awareness
• Increased sales
• Improved customer engagement
• Increased website traffic
• Improved search engine rankings
• Improved brand credibility
• Greater customer loyalty
• Enhanced customer experience

A well-crafted brand video can establish your brand as an authority in your industry. Just look at the Apple example above - what other phone can you shoot a cinema-ready production on? Probably quite a few, but Apple is the one who markets it! 
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Key Factors for Creating Successful Brand Videos

Creating successful brand videos requires some very careful considerations when it comes to your message, target audience and the results you are looking to achieve. 

Let's take a closer look at these key factors required to make a successful Brand Video, no matter what type of video you make:

1. Clearly Defined Goals

Before diving into the production of your brand video, it's crucial to establish clear goals. What do you want to achieve with your video? Whether it's increasing brand awareness, driving sales, or improving customer engagement, having defined objectives helps guide the entire creative process.

2. Distinct Brand Voice

Your brand video should embody your brand's unique voice and personality. It should reflect your brand values, tone, and overall identity. By ensuring consistency with your brand voice, you create a cohesive experience for your audience and strengthen brand recognition.

3. Compelling Storytelling

Storytelling lies at the heart of successful brand videos. Craft a narrative that captivates your viewers, evokes emotions, and connects them to your brand. Engage your audience with an intriguing plot, relatable characters, and a clear message that resonates with their needs and desires.

4. Engaging Content

To grab and hold your viewers' attention, your brand video should feature engaging content. Use visually appealing visuals, dynamic animations, and creative techniques that make your video stand out. Incorporate elements that surprise, entertain, and educate your audience, leaving a lasting impact.

5. Strong Call to Action

Every brand video should include a strong call to action. Direct your viewers towards the desired action, such as visiting your website, making a purchase, or subscribing to your newsletter. Ensure your call to action is clear, concise, and compelling, encouraging your audience to take the next step.

6. Effective Distribution

A successful brand video needs to reach its intended audience. Strategically distribute your video across relevant channels, such as your website, social media platforms, and email marketing campaigns. Optimize your video for search engines and leverage online advertising to maximize its visibility and impact.

7. An Emotional Connection

Create an emotional connection with your audience by telling a relatable and inspiring story. Use storytelling techniques to evoke emotions and connect with viewers on a deeper level. By tapping into their emotions, you can leave a lasting impact and make your brand video more memorable.

8. Strong Call to Action

Lastly, ensure your brand video includes a strong call to action (CTA). Guide viewers on what action to take next, such as visiting your website, subscribing to your newsletter, or purchasing. A clear and compelling CTA encourages viewers to take the desired action and convert them into customers.

By incorporating these essential elements into your brand video, you can create a powerful and effective brand video that resonates with your target audience, showcases your brand's unique value proposition, and drives results for your business.

FAQs

What are brand videos, and why are they important for businesses?

Brand videos are a form of visual storytelling that helps businesses build relationships with customers and attract new ones. They are important because they showcase a brand's identity, products or services and engage customers on an emotional level.

What are the 10 types of brand videos and their objectives?

The 10 types of brand videos include company stories, product videos, testimonial videos, how-to videos, case study videos, event videos, behind-the-scenes videos, and more. Each type has a different objective, such as showcasing the brand's story, demonstrating product features, or highlighting customer experiences.

What are the benefits of using brand videos in marketing strategies?

Brand videos offer numerous benefits, including increased brand awareness, boosted sales, improved customer engagement, increased website traffic, improved search engine rankings, enhanced brand credibility, greater customer loyalty, and a positive customer experience.

What are the key factors for creating successful brand videos?

When creating brand videos, it is important to set clear goals, establish a distinct brand voice, incorporate compelling storytelling, create engaging content, include a strong call to action, and ensure effective distribution of the videos.

What are the essential elements of an effective brand video?

An effective brand video should include a compelling brand story, showcase your products or services, customer testimonials, a glimpse into the company culture, visually appealing visuals, an emotional connection with viewers, and a strong call to action.

How can brand videos enhance my business?

Brand videos are a powerful marketing tool that can effectively promote your brand, connect with your target audience, and drive results. By crafting compelling and engaging brand videos, you can enhance brand visibility, attract new customers, and foster a positive brand image.

Conclusion 

Brand videos offer numerous benefits for businesses, making them a powerful marketing tool that can greatly enhance your business visibility, traffic and sales. By creating compelling and engaging brand videos, you can effectively promote your brand, connect with your target audience, and drive results.

Tools like Vouch also help you make Brand Videos without massive overheads and are highly effective for employee and customer storytelling - some of the most powerful video types for a brand video. 
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Like to try Vouch?

Loved by companies like Canva, Nike, Cisco, Stryker, HubSpot, Amazon and more, tools like Vouch make leveraging video in your business remarkably easy.

Be sure to book a Vouch demo today and chat with a video content expert.

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