A Product Marketers’ ‘Secret’ to Brand Positioning

We used the Vouch platform to ask Product Marketing Pro, and author of the Building Momentum newsletter, James Doman-Pipe, the secret to creating killer brand positioning.

Check out his two minute Vouch below to hear why SaaS businesses must develop a deep understanding of their customer for their brand positioning to resonate  - and the Seth Godin quote he swears by.

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Vouch is a video collection platform for customer feedback, testimonials and more.

Simply create questions and share them with a single link to one or many respondents.

Quickly receive video back that meets your specifications, then edit and share, directly from the Vouch platform. Create website embeds (like above) or integrate for seamless sharing straight to your workflow via tools like Slack, Microsoft Teams, Highspot and HubSpot.

Tools like Vouch make Leveraging Video In Your Business remarkably easy, helping you create video content that captures authentic employer reviews and employee experiences.

Be sure to book a Free Vouch demo today to chat with a video content expert.