Content Marketing Lead

About Vouch

Vouch is the modern communications platform for HR and Talent teams. Some of the biggest companies in the world use Vouch to create authentic content that attracts, engages and retains the next generation of employees. 

Brands like Amazon, GoDaddy, Flight Centre, MongoDB, Grab, Culture Amp and more trust Vouch’s generative AI technology to produce compelling, on-brand videos that showcase their company and culture.

From employer brand to onboarding, learning/training, internal communication, and more, HR and people teams hire and communicate more effectively with Vouch. 

The opportunity

After onboarding some of the biggest brands globally in the last 12 months, we are now looking for a key marketing hire to drive our content strategy/output and broader lead generation goals. 

Reporting to the CEO/Co-founder, you will have the opportunity to be our foundational marketing hire globally and play a critical role in our content and broader marketing success.

This is an exciting opportunity to join a category-leading, fast-scaling software company and build your own content marketing program alongside experienced leadership from day one. 

In a typical week, you will:

• Develop and execute content marketing strategies aimed at building awareness and driving leads. 
• Create high-quality content that resonates with our target audience, including LinkedIn posts, blog posts, webinars, whitepapers, case studies, and email campaigns.
• Drive website traffic through targeted SEO and content marketing initiatives, maximising conversion opportunities.
• Continually optimise our website messaging, visuals, structure and conversion funnel alongside our Creative Lead.
• Work with our Creative Lead to create visually engaging assets for the web, social media and email, enhancing the overall user experience and brand presence.
• Collaborate with sales, customer success and product teams to align messaging, positioning, and marketing initiatives to support the sales funnel and create value for our customer base.
• Leverage data analytics to measure, analyze, and optimize marketing efforts to increase demo bookings.
• Stay current with industry trends, best practices, and competitor marketing to ensure our marketing remains cutting-edge.
• Work with the CEO to manage the marketing budget, testing and iterating based on performance trends.

How you’ll succeed

To make an impact in this role, you’ll ideally have:

• 3-5 years of experience in B2B software marketing, with a strong track record in content or product marketing.
• Strong writing skills, design sense and understanding of what drives the most engagement across our key marketing channels (predominantly LinkedIn, email and website).
• Ability to take product updates/features and shape them with a strong commercial narrative and simple language
• Strong understanding of LinkedIn publishing strategies, growth levers and best practices.
• Solid understanding of SEO, digital marketing, and content strategies to drive lead generation.
• Strong visual design skills with experience using tools such as Adobe Creative Suite, Canva, or similar.
• Familiarity with analytics tools (e.g., Google Analytics) and CRM platforms (e.g., HubSpot, Salesforce).
• Excellent collaboration & communication skills, with the ability to partner effectively with teammates / internal stakeholders 

What we offer 

• Competitive salary with performance-based incentives.
• Equity in the business - everyone at Vouch is an owner and aligned with the growth plans for the business
• Career development - opportunities for pathways into a C-level marketing role over time with a fast-growing startup
• Flexible and dynamic work environment - with the chance to shape the culture of the team in APAC
• Direct access to senior leadership and founders - with decades of combined experience in software, software sales and GTM expertise

Life at Vouch

We’re building Vouch with a dynamic, dedicated & talented bunch of people who love the energy, pace and opportunities that come with start-up life. We’re an early-stage start-up, so our vision is ambitious, and change is in our DNA. We love setting goals, delivering great work & celebrating milestones together 🚀

You’ll find employee wellbeing at the heart of how we work & the benefits we offer, so expect a lot of autonomy & flexibility, as well as the coaching & support you need to truly thrive.   

We work to a flexible/hybrid model, so we generally see people split their time between our coworking spaces (lots of collaborating & eating of snacks) and working from home (lots of walking meetings and kids/dogs on laps during video calls). This authenticity & human-centric approach to work are core pillars of our culture and part of what makes Vouch the great place to work that it is.