The insurance industry is in the middle of a major transformation.
Between the rise of automation, AI and an ever-changing regulatory landscape due to security and privacy laws, there is a growing demand for talent, and many insurance companies are struggling to fill roles.
In fact, a report from The Jacobson Group and Aon found that 63% of insurance carriers plan to increase staff in the next 12 months, while job openings in insurance remain at historically high levels (source).
To stay competitive, insurers need a clear, actionable recruitment strategy.
So let's get started with 7 proven steps, designed to help you find and retain top insurance professionals while leveraging tools like Vouch to enhance your hiring process.
Step 1. Build Your Insurance Employer Brand with Vouch
Your employer brand is the foundation of any successful insurance recruiting strategy.
Talented insurance agents, claims adjusters, and actuarial analysts all have employer choices at their fingertips, and they want to see what makes your company unique.
Vouch's employer branding platform helps your insurance firm:
- Share employee video testimonials from real insurance pros across insurance lines like property and casualty or life and annuity carriers.
- Demonstrate your internal culture, career advancement paths, and training programs.
- Create engaging content that resonates with passive candidates who might not be actively applying.
Data suggests that companies that invest in employer branding see 50% more qualified applicants. To learn more about employer branding specifically for insurance companies, please see here.
Step 2. Use Video in Your Insurance Job Descriptions
Traditional job postings can feel cold and generic.
But video job descriptions bring your openings to life, helping to attract top talent over competitors.
By using Vouch's dynamic video tools, insurance carriers can:
- Show what a "day in the life" looks like for an account manager or claims specialist, resonating with active and passive candidates.
- Feature your leadership team and managers explaining your company's recruiting strategy and vision.
- Highlight your team culture, from insurance sales managers to operations staff.
According to CareerBuilder, job postings with video receive 34% more applications. For niche roles like policy pricing analysts or presale specialists, video tools like Vouch are a game-changer.
The AI-enabled workspace for talent teams.
- Unified workspace for talent teams
- Accelerate hiring with AI tools
- Auto-generate polished hiring and employer brand content
- Easily repurpose assets across all channel
Step 3. Grow Your Employee Advocacy Program
Nothing builds trust like hearing directly from your team.
An employee advocacy program allows your existing staff to share their experiences, which helps attract talent from untapped professional networks.
Why it works:
- Employee-shared content generates 8x more engagement than company posts (LinkedIn).
- Advocacy showcases real career growth stories, from insurance licensing schools graduates to insurance executives.
Growing your employee advocacy program can turn your own insurance team into your best recruiting channel you have.
Step 4. Go Beyond Compensation: Your Insurance Industry EVPs
While competitive pay matters, insurance professionals also look for clear Employee Value Propositions (EVPs).
These define why your company is a great place to work, beyond just salary.
Vouch's EVP framework allows insurers to:
- Highlight professional development opportunities, such as regulatory knowledge training or leadership tracks for sales managers.
- Emphasize workplace flexibility, especially for remote hires in the health insurance industry.
- Showcase awards like Best of Staffing that demonstrate a commitment to client and talent success.
Firms with strong EVPs see 69% lower turnover (Gartner), which is crucial for retaining top talent in an industry where job opening saturation is high.
Step 5. Streamline Your Hiring Process
A slow recruitment process can cost you top candidates.
The best insurance recruiters combine technology and structure to move quickly.
Here's how to speed things up:
- Use Vouch for video interviews, making the interview process faster.
- Partner with background check providers like Checkr or Sterling.
- Automate steps like candidate pre-screening and personality assessments.
- Apply marketplace intelligence to target the right talent pools.
Streamlining reduces hiring time and improves candidate engagement, especially for specialized roles like reinsurance capacity analysts or claims adjusters.
Step 6. Focus on Insurance Talent Retention From Day One
Recruiting doesn't stop at the hire.
Retaining insurance professionals starts with strong onboarding and clear career paths.
Vouch's internal communication tools support:
- Personalized welcome videos for new hires in operations staff or account management.
- Continuous learning paths for roles like actuarial analysts or policy pricing experts.
- Transparent updates about industry trends and the regulatory landscape.
According to SHRM, effective onboarding improves retention by 82% (SHRM), making this a non-negotiable step for insurers.
Step 7. Partner With Specialized Insurance Staffing Agencies if Needed
Sometimes, you need extra help filling specialized roles.
Partnering with expert staffing firms gives you access to deep industry knowledge and talent search & recruitment expertise.
Here are 5 top options:
- The Jacobson Group – Market-leading expertise in the insurance industry.
- Goodwin Recruiting – Award-winning service with a focus on insurance practice sectors.
- Caldwell's Global Insurance Practice – Specializes in executive-level talent for insurance carriers.
- DW Simpson – The go-to firm for actuarial analysts and risk management roles.
- Lucas Group – Strong track record in staffing sales managers and other commercial positions.
These agencies provide staffing strategies and access to passive candidates who might not be actively job hunting.
Who Are The Top 10 Insurance Employers Globally?
- UnitedHealth Group – 400,000 employees, $324B revenue – Leader in the health insurance industry and financial services.
- Ping An Insurance – 355,000 employees, $181B revenue – Major player in life and health insurance.
- Allianz – 155,000 employees, $143B revenue – Global leader in property and casualty insurers.
- AXA – 149,000 employees, $135B revenue – Known for strong risk management focus.
- MetLife – 49,000 employees, $69B revenue – Expert in life and annuity carriers.
- Prudential Financial – 40,000 employees, $64B revenue – Strong presence in insurance lines and investments.
- Zurich Insurance Group – 56,000 employees, $60B revenue – Known for policy pricing expertise.
- Berkshire Hathaway Reinsurance Group – 383,000 employees, $276B revenue – Major player in reinsurance capacity.
- Chubb – 34,000 employees, $42B revenue – Specialist in property and casualty insurance.
- AIG – 26,000 employees, $52B revenue – Focused on global insurance practice sectors.
FAQs
What's the hardest role to fill in the insurance industry?
In the insurance industry, it is often the actuarial analysts and experienced insurance executives who are the hardest to fill and retain. That's where Vouch can help.
Why is employee advocacy important in insurance hiring?
Employee advocacy helps you reach passive candidates through the most trusted voices you have - your employees' voices.
What are EVPs in insurance recruiting?
Your EVPs need to provide clear statements that outline career growth, culture, and benefits beyond salary.
Should I use a staffing agency for insurance hiring?
Yes, if you need to or are struggling to fulfil certain roles, especially for niche roles like those in risk management or reinsurance capacity.
How can I retain top insurance talent?
The best way to retain insurance talent is by providing a strong onboarding and career advancement opportunity. You should also focus on your internal communications, and tools like Vouch can be invaluable here.
What industry trend should insurance recruiters watch?
The increased use of automation in claim processing and predicting risk trends.
See Why Recruiters & Talent Teams Love Vouch!
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