Employer Branding for Financial Services: 7 Effective Strategies

In today’s competitive job market, top financial services firms are no longer just selling investment products, they’re selling themselves to high-quality talent.

The rise of remote work, growing candidate expectations, and a shrinking talent pool have made employer branding a pivotal role in finance recruitment.

In fact, LinkedIn reports that strong employer branding can reduce recruitment costs by 50% and lower turnover by 28% (LinkedIn Business).

Today we explore seven proven strategies to build a standout employer brand in financial services - backed by real stats.

Let's get started:

1. Use Vouch to Share Real Employee Stories

Today’s financial services professionals trust peers, not press releases.

That’s why tools like Vouch are essential to modern employer branding strategies.

Top companies use Vouch to:

• Capture short, punchy employee testimonials on video.
• Show day-in-the-life stories from internal customers and team members.
• Humanize job postings with real voices - not corporate blur.

Why this works:

• Video content increases candidate trust by 30%.
• Authentic storytelling improves the candidate experience and raises application rates.

If you're trying to engage passive candidates, few things work better than real people talking about real experiences.

2. Develop a Clear Employee Value Proposition (EVP)

Your employee value proposition tells potential hires what they gain by working with you.

Skip the dusty platitudes and focus on what today’s professionals care about:

• Career advancement and clear career paths
• Strong work-life balance to show you care
• Commitment to diversity and inclusion
• Access to programs like employee education, internal coaching, and attractive employee loan programs

Take Goldman Sachs, for example. They highlight structured career development opportunities, mental health support, and inclusive practices right on their careers page.

3. Turn Leadership Into Brand Ambassadors

Candidates don’t just want job security—they want to believe in their leadership team.

Activate executives in your employer branding content:

• Use social media to share thoughts from your chief diversity officer.
• Let team leaders talk about ethical leadership and mission alignment.
• Feature them in video content (again, Vouch is great here).

Huntington Bank leads in this space. Their CEO’s regular posts about community volunteer activities, DEI efforts, and leadership decisions help boost transparency and build trust. See more via Huntington Careers.

4. Promote Your Culture with Purpose

Don’t just say you have a good culture - you need to show it.

To build positive impact and brand trust, highlight:

• Your company values in action
• Success stories of internal growth and employee loyalty
• Recognition from culture awards and third-party review sites

Royal Bank of Canada (RBC) invests heavily in inclusive workplaces and “communities of practice” for DEI. Learn from their Employer Brand Playbook and tailor it to your firm’s mission.

5. Target the Right Candidates on Social Media

A winning social media strategy is a must in today's ever-challenging talent marketplace.

Focus your employer brand communications where your target audience already lives:

• LinkedIn: ideal for finance professionals and marketing talent
• Instagram and TikTok: great for showing workplace culture
• YouTube: perfect for Video content like leadership talks, FAQs, and employee spotlights

Make sure to:

• Share a mix of videos, blog posts, and testimonials
• Respond to comments in a promptly manner to build a trust
• Link back to job pages and your employer brand strategy document

6. Offer Career Growth Programs

If you want engaged employees, you must offer real career growth.

The best financial firms offer:

• Tuition reimbursement
• Mentorship and training
• Defined internal career paths and training
• Internal mobility programs

EY (Ernst & Young) leads the way with its "Better You" initiative, which combines learning platforms, development opportunities, and mental health support. Their focus on employee experience helps retain skilled professionals in a tight talent marketplace. See their initiatives on EY Careers.

7. Track Results with Data-Driven Insights

A great employer branding process relies on metrics, not just vibes.

Use a data-driven approach to track:

• Application rates from different channels
• Drop-off rates in the recruitment process
• Source effectiveness (i.e. referrals vs. job boards)
• Brand sentiment via employer rating sites

Then adjust your employer brand accordingly and identify what content converts potential employees into hires. Double down on the strategies that work.
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Summary

In a sector defined by precision, your employer branding strategy needs to be just as calculated.

The financial services industry is at a crossroads with winning firms being those who show authenticity, focus on employee engagement, and align their employer contribution with their business goals.

The future of hiring in finance doesn’t just belong to the highest bidder—it belongs to the most compelling employer.
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FAQs

What is employer branding in financial services?

It’s how your company is perceived as a workplace by current and potential employees.

Why is employer branding important in finance?

It helps attract top talent, reduce recruitment costs, and align hiring with business goals.

How do you start building an employer brand?

Start by defining your EVP and gathering authentic content from current employees.

What role does leadership play in branding?

A big one. Leadership visibility builds trust and strengthens internal culture.

What is the best platform for employer branding?

LinkedIn is ideal for finance. Instagram and TikTok are rising for culture storytelling.

How do you measure employer branding success?

Track application volume, quality of hires, referral rates, and brand sentiment.

What content performs best?

Video content—especially authentic employee stories—has the highest engagement.

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Create Effective Employer Branding Videos With Vouch

Loved by companies like Canva, Nike, Cisco, Stryker, HubSpot, Amazon, and more, tools like Vouch make leveraging video for employer branding remarkably easy.

Book a Vouch demo today and chat with a video content marketing expert.