Top 5 Video Tools for Employer Branding: Grow Your Talent Pool

Employer branding today is more important than ever for attracting top talent.

In 2025, video content is one of the most powerful ways to showcase company culture, engage potential hires, and communicate your employer value proposition effectively.

But with so many video tools available for employer branding, how do you choose the right one?

In this article, we break down five leading video tools for employer branding, highlighting their pros and cons so you can make an informed decision. Please note that we urge you to explore all of these options, and we are rating our own video tool as a top option as we have done extensive testing of multiple video tools in the industry.
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1. Vouch – The Best Video Tool for Employer Branding

🔗 Visit Vouch

Vouch is a video tool and content platform that is designed for larger companies to collect authentic employee testimonials and create employer branding videos with ease. Vouch simplifies the process of gathering, editing, and sharing video content, making it one of the best choices for employer branding videos today.

Clients:

Vouch's client list speaks volumes about the tool. Vouch is trusted by companies like Atlassian, Amazon, Canva, Nike, Cisco Safety Culture, Warner Bros and thousands of more teams to create powerful employer branding videos. You can meet a few Vouch clients here.

Pros:

✔ Easy, Secure Video Collection: Employees can record responses via a simple link—no downloads or tech skills required, removing hurdles in larger companies and with remote employees.

✔ Authentic Employer Branding: Real employee stories build credibility and trust with job seekers.

✔ Seamless Integration: Works well with LinkedIn, Slack, and other platforms for easy sharing.

✔ AI-Powered Features: Vouch is on the cutting edge when it comes to speeding up workflows in larger companies. Leverage features like automatic captions, smart trimming, and brand customization to ensure professional-looking videos.

✔ Boosts Engagement: Video content improves application rates and social media engagement.

Cons:

✖ Pricing for Small Business: Vouch is designed for large to enterprise-level companies with plans that are designed around larger teams, more extensive video collections and security requirements. The ROI for these larger companies is remarkable, though, making Vouch a clear winner - even though we could be biased on this one.

If you're yet to see Vouch in action, we'd urge you to book a free demo with an employer branding video expert today. Just click here.

2. StoryPrompt

🔗 Visit StoryPrompt

StoryPrompt is an excellent, easy-to-use tool for collecting video stories from employees and customers. It allows users to record, edit, and share video testimonials with ease.

Clients:

StoryPrompt is used by small to mid-sized businesses, HR teams, and digital agencies looking for authentic brand storytelling.

Pros:

✔ Automated Video Requests: Send requests for employee videos with prompts.

✔ Authentic Storytelling: Capture real stories to enhance your employer brand.

✔ Easy Editing Tools: Trim and customize videos for social sharing.

✔ Multi-Platform Compatibility: Works seamlessly with LinkedIn, email, and websites.

Cons:

✖ Limited Branding Features: From our research, customization options are somewhat limited compared to some other tools.

✖ Subscription Costs: The free version and even the lower-level plans have limitations on the number of videos collected and video recording time. In our opinion, you need to be on the very top-level plan to make this tool effective, as it's the only plan with no recording time limits.
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3. VideoAsk

🔗 Visit VideoAsk

VideoAsk, by one of our all-time favourite SaaS companies, Typeform, is a simple yet powerful tool for collecting video responses from employees and candidates. We're not too sure if VideoAsk is a good solution for larger companies and enterprises like Vouch, so we recommend doing some research on this.

Clients:

VideoAsk is used by all types of companies and social media influencers to create engaging candidate outreach and internal videos.

Pros:

✔ Interactive Video Surveys: Engage employees and job seekers with two-way video interactions.

✔ Great for Candidate Outreach: Helps recruiters personalize the hiring experience.

✔ Easy to Use: No technical knowledge is required to record and share videos.

✔ Integrates with Recruitment Tools: Works well with HR software and CRM platforms.

Cons:

✖ Basic Editing Capabilities: From our research, this tool is not suitable for high-end video production. You will need to test it yourself, of course.

✖ Pricing Can Add Up: VideoAsk allow for 200mins a month on the top-tier plan, but if this is not enough, the pricing can quickly add up. Please note that plans may have changed since publishing this article.
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4. Tella

🔗 Visit Tella

Tella is a lightweight video recording and editing tool that is perfect for influencers and small companies looking to improve their employer branding.

Clients:

Tella is favored by startups, remote teams, and HR departments looking for a quick and easy video solution.

Pros:

✔ Quick Video Creation: Ideal for employer branding updates, employee testimonials, and company announcements.

✔ Custom Branding Options: Add logos, backgrounds, and text to personalize content.

✔ Simple, Browser-Based Recording: No downloads required, making it easy for employees to contribute.

✔ Collaboration-Friendly: Teams can easily collaborate and review videos before publishing.

Cons:

✖ Limited High-End Production Features: In our research, Tella is not the best solution on the market for professional-grade and AI video editing.

✖ Analytics limited on Plans: If you are working on your employer branding, having analytics to see video interaction is vital. Tella mentioned this is a coming feature, so please check their site to see if you are looking for a great solo or small business solution.
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5. BigVu

🔗 Visit BigVu

BigVu is an AI-powered video creation tool that helps businesses produce professional employer branding content.

Clients:

BigVu is used by marketing teams, HR professionals, and recruiters looking for polished video production with minimal effort.

Pros:

✔ Teleprompter Feature: Guides employees while recording for polished delivery.

✔ Auto-Captions and Branding: Ensures accessibility and brand consistency.

✔ AI Editing Features: Automatically trims, captions, and formats videos.

✔ Multi-Channel Distribution: Easily post videos across social platforms and career pages.

Cons:

✖ Can Feel Scripted: From our research, videos may lack the spontaneity of truly candid content.

✖ Steep Learning Curve: From our research, AI-powered features require some initial setup and can take some time to learn. Like always, it's best to jump in and try these tools yourself to see if they meet your needs.
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Which Video Tool is Best for Your Employer Branding?

• If you want authentic employee branding videos and testimonials, Vouch is the best choice for larger companies and has a large list of household name brands using the Vouch platform, speaking volumes for the video tool and content production platform.
• If you need a simple way to collect employee stories, StoryPrompt is an excellent option that is worth checking out.
• If you focus on interactive video surveys, VideoAsk is worth considering. It is by one of our favorite SaaS companies, Typeform.
• If you're looking for quick video recording and branding options, Tella is ideal for smaller businesses and social media influencers.
• If you want AI-assisted video production with a teleprompter, BigVu is a solid pick and worth checking out.
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Summary

Video is an essential tool for modern employer branding, helping businesses connect with top talent through engaging, authentic content.

Vouch leads the pack when it comes to collecting real employee stories, but each tool has unique strengths depending on your specific needs.

Investing in the right video platform will not only enhance your employer brand but also help you attract, engage, and retain top-tier talent.
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Create Better Employer Branding Videos With Vouch

Loved by companies like Canva, Nike, Cisco, Stryker, HubSpot, Amazon, and more, tools like Vouch make leveraging video for employer branding remarkably easy.

Book a Vouch demo today and chat with a video content marketing expert.

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