Personalized, Persuasive, People-Forward: The Vouch Guide to Using Video at Every Stage of the Employee Lifecycle - Part 4: Learning & Development

Chapter four takes a deep dive into learning and development (L&D). As employees expect more dynamic and engaging ways to upskill, this post looks at how short-form video content can enhance training and learning experiences. We’ll discuss how breaking down complex subjects into bite-sized, chapterized video modules can lead to better retention and a more personalized learning journey. This chapter helps expand the series by showing how video can go beyond recruitment and extend into continuous employee growth.

These opportunities to leverage short-form video for learning throughout onboarding are only just beginning.

Again, it’s worth remembering how Gen Z consumes content. They may spend just as much time engaging with video content on TikTok as they did previously on Netflix or on cable TV, but they’re churning through a much larger and broader set of information in the process — and that has serious implications for your learning and development (L&D).

Raise your hand if you already have a learning management system… Now keep your hand raised if you love your LMS… That’s what we thought.

The future of L&D is short-form, bite-sized learning modules that can be stitched together into a chapterized learning experience. Take your existing content and break it down into smaller pieces — from one half-hour module to a series of six five-minute videos. It’s also worth noting that these shorter learning bytes will also be much easier to update when the information inevitably needs to be refreshed! Platforms like Vouch allow administrators to confirm which users watched to the end of each video, providing organizations with a valuable compliance tool when it comes to policies, training and education.

Top three applications for short-form L&D videos:

1. Security protocols and best practices
2. Technology tool introductions
3. Competitor deep dives

Just like with recruiting, where a hiring manager could share videos with an external recruiter, L&D can also extend beyond internal applications to include customers and other external stakeholders. Think about how your company onboards, upskills and enables customers  — there’s only so much time you can book on your customer’s calendar. Breaking down a standardized onboarding journey into chapterized, bite-sized video modules allows a sales executive or customer relationship manager to pre-emptively address customer needs and set them up for immediate success. These are videos that can be recorded quickly, easily updated as needed and deployed again and again — at a fraction of what it would typically cost to develop a full-fledged learning module. 

Don’t miss the upcoming chapter on internal communication, where we’ll uncover how to keep distributed teams connected and aligned through personalized video messages. From leadership comms to change management, you’ll find valuable tips for fostering clarity across the organization.