Personalized, Persuasive, People-Forward: The Vouch Guide to Using Video at Every Stage of the Employee Lifecycle - Part 7: Repeat and recycle

In the final chapter of our series, we bring it all together by discussing how to repeat and recycle your video content across the employee lifecycle. This chapter shows how video, when strategically reused and repurposed, can continue to drive engagement and enhance the employee experience long after it’s been created. Wrapping up the series, we’ll explore how every stage of the employee lifecycle is interconnected and how video can be a consistent, scalable solution for employee engagement and retention.

These opportunities throughout the employee lifecycle aren’t disconnected stages. Each of these touchpoints informs, reinforces and builds upon the next, adding up to a holistic employee experience.

It begins with your employer brand — a potential candidate's first impression of what it might be like to work at your company. Over time, through your programs, processes, ways of working and communicating, your employees develop a deeper, more detailed understanding of the company, its culture and its values. And they become part of that culture in turn: the videos they create will serve as touchpoints in someone else’s employee experience.

The most effective approach to the employee lifecycle is to zoom out and to view the entire experience as a whole. Want to improve your recruiting? Think about how you can bolster your L&D program. Want a stronger employer brand? Foster new ways for your employees to connect and provide feedback to one another. 

If there’s one theme that stretches across this guide to video for the employee lifecycle, it’s the importance of helping employees to develop a sense of belonging and build connections

This guide provides you with a number of starting points for leveraging video to achieve this, but it’s certainly not exhaustive. Your ideas and creativity will unlock new opportunities to collect,  share and make an impact with video throughout your organization. 

Want to learn more about empowering your employees to create their own videos and build up your employer brand in the process?

‍Book a call here to learn more about how Vouch can be used at every stage of the employee lifecycle.

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