Personalized, Persuasive, People-Forward: The Vouch Guide to Using Video at Every Stage of the Employee Lifecycle - Part 6: Feedback and Recognition

Next, we look at how video can be a game-changer in feedback and recognition. This chapter highlights how companies can use video to provide timely, personalized feedback that makes employees feel valued, especially in remote settings. You’ll also learn how video can foster open communication between managers and their teams, creating a culture of continuous improvement. This fits into the series by emphasizing the importance of human-centered communication across the employee journey.

Cultures high on feedback and recognition are strongly linked to high levels of employee engagement. The more feedback you can offer your employees — whether it’s acknowledging exceptional performance or offering timely, actionable suggestions to help people improve — the more likely they will feel valued and supported to do their best work.  

It’s yet another challenge for companies in the era of remote work. When employees were all in the same office, a manager could stop by their employee’s desk and give them a literal pat on the back after a great presentation. The disconnect can also lead to heightened levels of anxiety for employees — what can they be doing to show their managers that they’re doing a good job? The FOMO is real.

A one-on-one video for feedback and recognition can go a long way towards cutting through the monotony of remote work. Imagine your team lead reaches out with a quick video saying, “I know you’ve been under a lot of pressure in this sprint, but I want you to know that we see the great work you’re doing. Keep it up!” That small nudge will provide outsized motivation to finish the project strongly. 

Personal video can also be hugely valuable for omnidirectional feedback and context on a given project. A software engineer might film a quick video for their project manager explaining why they made certain decisions and when they expect to finish the current feature — valuable information that will be easier to communicate over video than in a written message. The project manager can then respond with feedback of their own, explaining why the team is making certain adjustments and what steps the engineer can take to deliver the best possible result. 

In a world of asynchronous work, employee-generated video is the great equalizer. It doesn’t matter if you’re two states away from each other or ten time zones apart; the personal impact of video recognition will do its job regardless.

Finally, in our last chapter, we’ll explore how to repeat and recycle these video strategies to continually enhance the employee experience. Stick with us for practical insights on maintaining momentum and driving long-term results through video content.