Vouch For Your Favorite Charity
Giving back to a charity can be one of the most selfless acts in today’s society. So how can we encourage more people to donate or support the cause, without being pushy about it? Not only that, but how do we raise awareness in a cost-effective way for charity?
With the advent of social media, it’s easy for donors to share, like and promote their favourite charity. But how do you make your charity stand above any of the other worthy causes? Certain elements are necessary in acquiring new long-lasting donors. Those elements are incentives, trust and perception.
By using VouchFor, you can easily increase your donor list by using past donors to vouch for your charity. The system is perfect for recommendation and referrals, so instead of catering to a business why wouldn’t the same apply to charity?
Let’s face it- in a world of instant gratification people are always looking for the next incentive, or a material reason for ‘why’ they should do something. If you feel that charities shouldn’t need incentives, there are many different kind of incentives- you just have to find the right one that works for your client base.
From a charity standpoint, incentives can be something materialistic (charity paraphernalia), something intellectual (newsletter, magazine subscription) or even philanthropic (such as donations being matched by a company).
For a charity, you can use a variety of these incentives in different campaigns; it doesn’t always have to be the same method. It’s versatile enough that you can offer to match a regular donor’s donation if they bring in a referral, and you can offer them a t-shirt (or something else tangible). This allows the recipient to feel good about donating to your charity, and will be able to promote proudly their material they received by donating.
By not cold-calling and using donors who are already passionate about the cause, they are building trust for your company by vouching for it to their friends. Their friends do not have to feel obligated, put on the spot or pressured, as they would feel when being cold-called.
The system is easy- an email from their friend allows them to make a decision that may be beneficial to them, or their philanthropic needs. No one knows can accurately predict why people do or do not donate, but you are merely establishing trust, so why not your charity?
For example, you didn’t pay millions of dollars for a tv commercial, you used a close friend of mine passionate about the cause. Who would be a better advocate than my friend?
For this category much relies on the way your company handles itself online. Is it professional? Is it easy to refer and share with friends and family? Is it incessantly pushing for donations?
With VouchFor, you can take care of the last part. Referring people doesn’t have to feel pressured, thus improving the quality of the referral. Only people interested in referring will go through with it- no pressure. A simple retractable side-bar shows viewers the options of referring, then tucks itself away until scrolled over. Don’t want to refer? You just navigate the site as you already would.
These are just some of the ways you can increase your donations for your charity, but remember- a good cause will always trump a good marketing plan- but why not use both?
- Posted 07 August, 2012