How to Reward Your Customers and Cut Marketing Costs

Posted on May 2, 2012 by John Stewart

So, you wake up in the morning with a coffee mug in one hand and a computer mouse in the other. You immediately check your emails to see if you have any new messages. You find several emails from people you’ve never met. Here is the best part: each email is from a potential buyer that was referred by your current customers, and they all want to learn more about your business. Bingo!

When you make your customers feel good about your brand, they will go out of their way to spread the joy. This has proven to be the largest revenue stream for most businesses and has truly cut down the unnecessary costs on their marketing efforts. The true winners are the businesses that spend their efforts to make their customers feel great about the brand.

Word of Mouth marketing is part of every business model, no matter if it plays a small or large part. With the new advances in technology, why not bring your word of mouth to the internet?

A fundamental in marketing teaches you to stick within the mediums you are given. If you have a radio ad, you aren’t going to tell people to watch your commercial. The radio ad should give all the necessary information. That principle applies for the web as well.

Directing people on to your website isn’t the easiest thing to do. It certainly possible, but not as easy as sticking within the same medium- the web. If you have potential customers who are online, why not target them in your word of mouth campaign?

In your database, you should have a list of emails given to you from your current customers. Use that list to reach out to your current customers, and ASK them for a referral. Why?

People need to be given direct, call-to-actions in order to do something. It also tells them you want them to be proactive in giving a referral- if an opportunity arises, your company will be on their mind.

Next, REWARD your current customers. Give them a discount, a gift of appreciation, whatever you would like. This provides incentive and creates value in the referral. Their referral now has worth, and is great as a motivation.

Always THANK your current customers for their referral, letting them know you notice the effort they put in. Gratitude can go a long way and establishes a great bond between the company and the customers- it sets up a positive relationship.

Don’t have the time to set up a referral system? Don’t worry, we can help you out. We have already established a working referral system that you can easily incorporate into your business. Check it out and let me know what you think!